{"id":121901,"date":"2025-01-05T09:02:00","date_gmt":"2025-01-05T06:02:00","guid":{"rendered":"https:\/\/leadoo.com\/?post_type=case-study&#038;p=121901"},"modified":"2026-07-03T09:14:55","modified_gmt":"2026-07-03T06:14:55","slug":"iroresearch-leadoo-ai","status":"publish","type":"case-study","link":"https:\/\/leadoo.com\/fi\/case-studies\/iroresearch-leadoo-ai\/","title":{"rendered":"N\u00e4in IROResearch muutti verkkosivunsa myyntikoneeksi ja saavutti 600 % ROI:n Leadoo AI:n avulla"},"content":{"rendered":"\n<div class=\"wp-block-group has-onyx-background-color has-background is-layout-constrained wp-container-core-group-is-layout-b5f1722d wp-block-group-is-layout-constrained\" style=\"padding-top:120px;padding-right:14px;padding-bottom:10px;padding-left:14px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-02e41962 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-content-justification-center is-layout-constrained wp-container-core-column-is-layout-1cbf51b6 wp-block-column-is-layout-constrained\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-basis:33%\">\n<p class=\"has-white-color has-text-color has-link-color has-xs-font-size wp-elements-602ab45b47c12319c0f265925df9adcd wp-block-paragraph\">ASIAKASTARINA<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-36fe893f3175cf92340a9b4a6e6207a0 wp-block-paragraph\" style=\"margin-top:10px;font-size:48px;line-height:1.1\"><strong>iROResearch<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color has-xlarge-font-size wp-elements-34bc1d09647333979ef2cd8c05ff193b wp-block-paragraph\" style=\"margin-top:10px;margin-bottom:0px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-sky-color\">600 % ROI ja tehokkaampaa inbound-myynti\u00e4 konversioalustan avulla<\/mark><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<figure class=\"wp-block-image alignright size-full has-custom-border\" style=\"margin-top:0px;margin-right:0;margin-bottom:0;margin-left:0\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/07\/03090230\/iRO.png\" alt=\"\" class=\"wp-image-121905\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px\" srcset=\"https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/07\/03090230\/iRO.png 1200w, https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/07\/03090230\/iRO-300x157.png 300w, https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/07\/03090230\/iRO-1024x536.png 1024w, https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/07\/03090230\/iRO-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group cs-stats-strip has-background is-layout-constrained wp-container-core-group-is-layout-5b05f84f wp-block-group-is-layout-constrained\" style=\"background-color:#f3f4f6;padding-top:48px;padding-right:14px;padding-bottom:48px;padding-left:14px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-191125a4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#00a3e1;font-size:48px;font-style:normal;font-weight:700;line-height:1\">600%<\/h2>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#555555;font-size:14px\">p\u00e4\u00e4oman tuottoaste (ROI) jo ensimm\u00e4isen yhteisty\u00f6vuoden aikana<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#00a3e1;font-size:48px;font-style:normal;font-weight:700;line-height:1\">24\/7<\/h2>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#555555;font-size:14px\">ennakoiva asiointipolku palvelee yritysostajia juuri silloin, kun he tutkivat tutkimuspalveluita<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#00a3e1;font-size:48px;font-style:normal;font-weight:700;line-height:1\">0<\/h2>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#555555;font-size:14px\">koodaustaitoa vaativaa vaihetta \u2013 k\u00e4ytt\u00f6\u00f6notto ja yll\u00e4pito sujuvat ilman raskaita IT-projekteja<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-0b971661 wp-block-group-is-layout-constrained\" style=\"padding-top:68px;padding-right:14px;padding-bottom:68px;padding-left:14px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-02e41962 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;background-color:#f3f4f6;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px;flex-basis:33%\">\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-87a978be wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;padding-top:32px;padding-right:16px;padding-bottom:32px;padding-left:16px\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img decoding=\"async\" width=\"976\" height=\"976\" src=\"https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/07\/03090226\/iroresearch-logo-blue.png\" alt=\"\" class=\"wp-image-121902\" style=\"width:200px\" srcset=\"https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/07\/03090226\/iroresearch-logo-blue.png 976w, https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/07\/03090226\/iroresearch-logo-blue-300x300.png 300w, https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/07\/03090226\/iroresearch-logo-blue-150x150.png 150w, https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/07\/03090226\/iroresearch-logo-blue-768x768.png 768w\" sizes=\"(max-width: 976px) 100vw, 976px\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-37f63bf778833e09e1803ba418c8c6bf wp-block-paragraph\" style=\"color:#364153;margin-bottom:13px\">PERUSTIEDOT<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-small-font-size wp-elements-33c7fb44ad5e462bfaf7617d7a1e712f wp-block-paragraph\" style=\"color:#364153;margin-top:0px;margin-right:0;margin-bottom:8px\"><strong>Yritys:<\/strong> IROResearch Oy<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-small-font-size wp-elements-dda2d69e852464dfbbfbe4306b1c3758 wp-block-paragraph\" style=\"color:#364153;margin-top:0px;margin-bottom:8px\"><strong>Verkkosivusto:<\/strong><a href=\"https:\/\/www.lindstromgroup.com\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><a href=\"http:\/\/www.iro.fi\">www.iro.fi<\/a><\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-small-font-size wp-elements-b942c965cc4e2452056028100ce7f4e1 wp-block-paragraph\" style=\"color:#364153;margin-top:0px;margin-bottom:8px\"><strong>Toimiala:<\/strong> Markkina- ja mielipidetutkimus<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-small-font-size wp-elements-728e6e9be6a69da1a19312fd22fd2c0e wp-block-paragraph\" style=\"color:#364153;margin-top:0px;margin-bottom:8px\"><strong>Yrityksen koko:<\/strong> Yli 40 asiantuntijaa<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-small-font-size wp-elements-0cb6eb29b032be6868543661e16b4a04 wp-block-paragraph\" style=\"color:#364153;margin-top:0px;margin-bottom:8px\"><strong>Sijainti:<\/strong> Suomi<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#d1d5dc;color:#d1d5dc\"\/>\n\n\n\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-61c03726e6f56e5752c2822ad2bb0337 wp-block-paragraph\" style=\"color:#364153;margin-top:15px;margin-bottom:13px\">KESKEISET TULOKSET<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-small-font-size wp-elements-e24bbe634890a2791da43f9ee9404225 wp-block-paragraph\" style=\"color:#364153\"><strong>600 % ROI<\/strong> ensimm\u00e4isen vuoden aikana investointiin n\u00e4hden.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Uusia pitk\u00e4aikaisia asiakassuhteita<\/strong>, jotka syntyiv\u00e4t suoraan verkkosivuston inbound-liideist\u00e4.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-small-font-size wp-elements-368e40bf98bf55953047baae421dc2fb wp-block-paragraph\" style=\"color:#364153\"><strong>Asiakaspalvelun tason nosto<\/strong> ennakoivalla ja v\u00e4litt\u00f6m\u00e4ll\u00e4 reagoinnilla k\u00e4vij\u00f6iden tarpeisiin.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#d1d5dc;color:#d1d5dc\"\/>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-373779f3 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-sky-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" style=\"background-color:#e0e0e2;padding-top:8px;padding-right:12px;padding-bottom:8px;padding-left:12px;font-size:12px\">Markkina- ja mielipidetutkimus<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<h2 class=\"wp-block-heading has-baltic-color has-text-color has-medium-font-size\" style=\"font-style:normal;font-weight:700;line-height:1\"><strong>Haasteena staattinen verkkosivusto ja piilev\u00e4 potentiaali<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Markkinatutkimusyritys <a href=\"http:\/\/www.iro.fi\">IROResearch<\/a> tunnetaan kyvyst\u00e4\u00e4n kysy\u00e4 oikeat kysymykset ja tehd\u00e4 datasta oikeita johtop\u00e4\u00e4t\u00f6ksi\u00e4. Vuoden 2019 alussa yhti\u00f6n oma verkkosivusto muistutti kuitenkin enemm\u00e4n staattista esitett\u00e4 kuin aktiivista myyntikanavaa. Markkinatutkimus on palvelu, jota ostetaan tunnistettuun tarpeeseen, mink\u00e4 vuoksi perinteinen outbound-myynti tuntui tehottomalta tavalta tavoittaa uusia asiakkaita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vaikka tiimi aluksi ep\u00e4ili verkkosivujen liikennem\u00e4\u00e4rien riitt\u00e4vyytt\u00e4, tarkempi analyysi paljasti, ett\u00e4 sivustolla vieraili s\u00e4\u00e4nn\u00f6llisesti merkitt\u00e4vi\u00e4 yritysostajia. IROResearchin oli l\u00f6ydett\u00e4v\u00e4 tapa tunnistaa n\u00e4m\u00e4 k\u00e4vij\u00e4t ja k\u00e4\u00e4nt\u00e4\u00e4 heid\u00e4n kiinnostuksensa myyntimahdollisuuksiksi.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&#8220;Bottimme on rakennettu palvelemaan ihmisi\u00e4 ennakoivasti siit\u00e4 hetkest\u00e4 l\u00e4htien, kun he harkitsevat jotain palveluistamme. Haluamme tehd\u00e4 prosessista ihmisille niin helpon kuin mahdollista: palvelumme alkaa jo ennen kuin vierailijasta tulee asiakas.&#8221;<\/em> \u2013 <strong>Vesa V\u00e4is\u00e4nen<\/strong>, toimitusjohtaja, IROResearch<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-c54b6ced wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;background:linear-gradient(180deg,rgb(14,165,210) 0%,rgb(140,215,205) 100%);padding-top:42px;padding-right:36px;padding-bottom:42px;padding-left:36px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-c9f57aae wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;margin-top:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<div class=\"wp-block-column is-layout-constrained wp-block-column-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:7px;border-top-right-radius:7px;border-bottom-left-radius:7px;border-bottom-right-radius:7px;flex-basis:17%\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img decoding=\"async\" width=\"976\" height=\"976\" src=\"https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/07\/03090226\/iroresearch-logo-blue.png\" alt=\"\" class=\"wp-image-121902\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px\" srcset=\"https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/07\/03090226\/iroresearch-logo-blue.png 976w, https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/07\/03090226\/iroresearch-logo-blue-300x300.png 300w, https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/07\/03090226\/iroresearch-logo-blue-150x150.png 150w, https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/07\/03090226\/iroresearch-logo-blue-768x768.png 768w\" sizes=\"(max-width: 976px) 100vw, 976px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-constrained wp-container-core-column-is-layout-76fff666 wp-block-column-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-right:0px;padding-left:0px;flex-basis:83%\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-a286084b8caa45499dfe76504ccab77d\" style=\"margin-top:0px;margin-bottom:0px;padding-right:0px;padding-left:0px;font-size:22px\">&#8220;<em>Bottimme on rakennettu palvelemaan ihmisi\u00e4 ennakoivasti siit\u00e4 hetkest\u00e4 l\u00e4htien, kun he harkitsevat jotain palveluistamme. Haluamme tehd\u00e4 prosessista ihmisille niin helpon kuin mahdollista: palvelumme alkaa jo ennen kuin vierailijasta tulee asiakas<\/em>.&#8221;<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-66d2963fbd3f28eb119240877352009a wp-block-paragraph\" style=\"margin-top:15px;padding-right:0px;padding-left:0px;font-size:14px\"><strong>Vesa V\u00e4is\u00e4nen<\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-5fd664c95a454aa65e97f0cbc80b8271 wp-block-paragraph\" style=\"margin-top:8px;padding-right:0px;padding-left:0px;font-size:14px\">Toimitusjohtaja, IROResearch<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Ratkaisuna ennakoiva ja palveleva asiointipolku<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ratkaisuksi valikoitui Leadoo AI -konversioalusta, jonka avulla IROResearch pystyi muuttamaan sivustonsa interaktiiviseksi palveluymp\u00e4rist\u00f6ksi. Strategian ytimess\u00e4 oli siirtyminen passiivisesta esittelyst\u00e4 aktiiviseen asiakaspalveluun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Botit sijoitettiin kriittisiin kohteisiin heti etusivulta syv\u00e4lle palvelusivuille asti. Ne on suunniteltu vastaamaan k\u00e4vij\u00f6iden tarpeisiin siin\u00e4 hetkess\u00e4, kun he harkitsevat tutkimushanketta. Kun k\u00e4vij\u00e4 konvertoituu liidiksi, IROResearchin asiantuntijatiimi pystyy reagoimaan v\u00e4litt\u00f6m\u00e4sti, mik\u00e4 on korkeatasoisen tutkimuspalvelun kannalta elint\u00e4rke\u00e4\u00e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Tulokset: 600 % tuotto ja uusia kest\u00e4vi\u00e4 asiakassuhteita<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Leadoo AI t\u00e4ytti IRO:n myynnin palapelist\u00e4 puuttuneen palasen. Tulokset ensimm\u00e4isen vuoden j\u00e4lkeen ylittiv\u00e4t kaikki tavoitteet.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Poikkeuksellinen ROI:<\/strong> Sijoitetun p\u00e4\u00e4oman tuottoaste nousi ensimm\u00e4isen vuoden aikana per\u00e4ti 600 prosenttiin.<\/li>\n\n\n\n<li><strong>Pitk\u00e4aikainen kasvu:<\/strong> Suoraan botin kautta tulleet kontaktit eiv\u00e4t olleet vain yksitt\u00e4isi\u00e4 kauppoja, vaan niist\u00e4 on muodostunut merkitt\u00e4vi\u00e4 ja jatkuvia asiakassuhteita.<\/li>\n\n\n\n<li><strong>Myynnin sujuvuus:<\/strong> Verkkosivusto toimii nyt jatkuvana inbound-generaattorina, joka palvelee asiantuntijaostajia kellon ymp\u00e4ri.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&#8220;Leadoo AI on ylitt\u00e4nyt odotuksemme. Pystymme palvelemaan asiakkaitamme paremmin, ja sivutuotteena saamme hyvi\u00e4 tuloksia liiketoiminnan n\u00e4k\u00f6kulmasta. Tuote on loistava k\u00e4yt\u00e4nn\u00f6ss\u00e4 mille tahansa yritykselle, joka haluaa parantaa verkkosivujensa inbound-myynti\u00e4.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-c54b6ced wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;background:linear-gradient(180deg,rgb(14,165,210) 0%,rgb(140,215,205) 100%);padding-top:42px;padding-right:36px;padding-bottom:42px;padding-left:36px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-c9f57aae wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;margin-top:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<div class=\"wp-block-column is-layout-constrained wp-block-column-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:7px;border-top-right-radius:7px;border-bottom-left-radius:7px;border-bottom-right-radius:7px;flex-basis:17%\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img decoding=\"async\" width=\"976\" height=\"976\" src=\"https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/07\/03090226\/iroresearch-logo-blue.png\" alt=\"\" class=\"wp-image-121902\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px\" srcset=\"https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/07\/03090226\/iroresearch-logo-blue.png 976w, https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/07\/03090226\/iroresearch-logo-blue-300x300.png 300w, https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/07\/03090226\/iroresearch-logo-blue-150x150.png 150w, https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/07\/03090226\/iroresearch-logo-blue-768x768.png 768w\" sizes=\"(max-width: 976px) 100vw, 976px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-constrained wp-container-core-column-is-layout-76fff666 wp-block-column-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;padding-right:0px;padding-left:0px;flex-basis:83%\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-8887d4440a148dc4f369cb86865dbb36\" style=\"margin-top:0px;margin-bottom:0px;padding-right:0px;padding-left:0px;font-size:22px\">&#8220;<em>Huomasin ilokseni, ettei ty\u00f6skentelyyn ryhtyminen Leadoo AI:n kanssa ollutkaan valtava IT-projekti. J\u00e4rjestely oli eritt\u00e4in toimiva, eik\u00e4 alustan k\u00e4yt\u00f6n opettelu vienyt minulta itselt\u00e4nik\u00e4\u00e4n juuri lainkaan aikaa. Arvostan todella heid\u00e4n tiimins\u00e4 tapaa toimia: kun meill\u00e4 on kysymys, se hoidetaan muutamassa tunnissa.<\/em>&#8220;<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-39f87113fd38ddbee04def583c46bdca wp-block-paragraph\" style=\"margin-top:15px;padding-right:0px;padding-left:0px;font-size:14px\"><strong><strong>Vesa V\u00e4is\u00e4nen<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-5fd664c95a454aa65e97f0cbc80b8271 wp-block-paragraph\" style=\"margin-top:8px;padding-right:0px;padding-left:0px;font-size:14px\">Toimitusjohtaja, IROResearch<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Ei raskas IT-projekti, vaan ketter\u00e4 ty\u00f6kalu myynnille<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yksi merkitt\u00e4vimmist\u00e4 eduista oli k\u00e4ytt\u00f6\u00f6noton vaivattomuus. IROResearchille oli t\u00e4rke\u00e4\u00e4, ettei konversioprosenttien parantaminen vaatinut raskaata IT-kehityst\u00e4 tai pitk\u00e4\u00e4 opetteluaikaa.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&#8220;Huomasin ilokseni, ettei ty\u00f6skentelyyn ryhtyminen Leadoo AI:n kanssa ollutkaan valtava IT-projekti. J\u00e4rjestely oli eritt\u00e4in toimiva, eik\u00e4 alustan k\u00e4yt\u00f6n opettelu vienyt minulta itselt\u00e4nik\u00e4\u00e4n juuri lainkaan aikaa. Arvostan todella heid\u00e4n tiimins\u00e4 tapaa toimia: kun meill\u00e4 on kysymys, se hoidetaan muutamassa tunnissa.&#8221;<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ASIAKASTARINA iROResearch 600 % ROI ja tehokkaampaa inbound-myynti\u00e4 konversioalustan avulla 600% p\u00e4\u00e4oman tuottoaste (ROI) jo ensimm\u00e4isen yhteisty\u00f6vuoden aikana 24\/7 ennakoiva asiointipolku palvelee yritysostajia juuri silloin, kun he tutkivat tutkimuspalveluita 0 koodaustaitoa vaativaa vaihetta \u2013 k\u00e4ytt\u00f6\u00f6notto ja yll\u00e4pito sujuvat ilman raskaita IT-projekteja PERUSTIEDOT Yritys: IROResearch Oy Verkkosivusto: www.iro.fi Toimiala: Markkina- ja mielipidetutkimus Yrityksen koko: Yli 40 [&hellip;]<\/p>\n","protected":false},"featured_media":121905,"template":"","tags":[],"cs_sector":[3854],"class_list":["post-121901","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","cs_sector-markkina-ja-mielipidetutkimus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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