{"id":120967,"date":"2024-06-28T20:47:00","date_gmt":"2024-06-28T17:47:00","guid":{"rendered":"https:\/\/leadoo.com\/?post_type=guide&#038;p=120967"},"modified":"2026-06-28T20:49:09","modified_gmt":"2026-06-28T17:49:09","slug":"conversion-crunch-2024","status":"publish","type":"guide","link":"https:\/\/leadoo.com\/fi\/guides\/conversion-crunch-2024\/","title":{"rendered":"Conversion Crunch 2024"},"content":{"rendered":"\n<section class=\"wp-block-leadoo-leadoo-background-section leadoo-background-section\" style=\"background-image:url(http:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/06\/25150851\/Screenshot-2026-06-01-at-16.45.32-1-scaled-1.png);background-size:cover;background-position:center;background-repeat:no-repeat\"><div class=\"leadoo-background-section__inner\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-7cc91187 wp-block-group-is-layout-constrained\" style=\"padding-top:40px;padding-bottom:40px\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color has-4-xlarge-font-size wp-elements-b64235e6306364dd73d4889923dee5dc\">The Conversion Crunch<\/h2>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-c58f7938c88d4039820abee07465d3c1\">Conversion study spanning 734 Leadoo customers and 18 industries. How much does conversational marketing raise conversion rates? Find out here. <\/p>\n<\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-1cfdb9ee wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-sky-color has-text-color has-link-color has-xlarge-font-size wp-elements-089ac4f241a4633fd54ab011b16efcb9\">Conversion Crunch 2024<\/h2>\n\n\n\n<p class=\"has-onyx-color has-text-color has-link-color wp-elements-cd57b35e58b0776e319665622b917f96\">Welcome to our study of&nbsp;<strong>how&nbsp;<a href=\"https:\/\/leadoo.com\/blog\/what-is-conversational-marketing\/\">conversational marketing<\/a>&nbsp;tech affects onsite conversion rates<\/strong>&nbsp;across different industries and website types.<\/p>\n\n\n\n<p class=\"has-onyx-color has-text-color has-link-color wp-elements-8d62e3ca28e8dd98e81e171863e86183\">We collected\u00a0<strong>conversion data from 734 companies in 18 industries<\/strong>. This report presents the data together with comments, key insights, and pro tips for improving conversions.<\/p>\n\n\n\n<script type=\"text\/javascript\" async src=\"https:\/\/bot.leadoo.com\/bot\/inpage.js?code=7f974a51#seamless\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading has-sky-color has-text-color has-link-color wp-elements-9400c201c914a9de22c8fd8b7172837b\" style=\"font-size:30px\"><strong><strong><strong>What is Conversational Marketing?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-onyx-color has-text-color has-link-color wp-elements-c9aa5130ac516d008f1771a4fac71876\">It\u2019s when brands use their websites to communicate relevant, personalized and real-time touchpoints with visitors. Simply put,&nbsp;<strong>their websites have actual conversations with users<\/strong>.<\/p>\n\n\n\n<p><strong>Websites are our digital storefronts<\/strong>. Now, imagine a physical store that is beautifully laid out. Has all the products on display, has striking visual elements to lure you in, and has promotional offers splattered across the walls. But, when you enter this beautiful store,&nbsp;<strong>there is no one to help you or show you around<\/strong>.<\/p>\n\n\n\n<p><strong>This is the trap many modern websites fall into<\/strong>. Visually striking, lots of sales messages, but no relevant help or support for users. In short; no personalization, no interactivity, no conversation.<\/p>\n\n\n\n<p class=\"has-onyx-color has-text-color has-link-color wp-elements-e8b195cfd4c6f4ae0eaaab46e97a65cf\">As we can see in the store example, not only can this create poor UX. It can easily cost us conversions and sales. Especially in an era where everyone \u2013 even B2B buyers \u2013 increasingly expect to be able to find the information they want immediately.<\/p>\n\n\n\n<script type=\"text\/javascript\" async src=\"https:\/\/bot.leadoo.com\/bot\/inpage.js?code=7f974a51#seamless\"><\/script>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-1cfdb9ee wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-sky-color has-text-color has-link-color wp-elements-3c0bd608afacfa4083f039e76eaa1654\" style=\"font-size:30px\"><strong><strong><strong>Top Takeaways if You\u2019re in a Hurry<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group cs-stats-strip has-background is-layout-constrained wp-container-core-group-is-layout-353205db wp-block-group-is-layout-constrained\" style=\"background-color:#f3f4f6;padding-top:48px;padding-right:14px;padding-bottom:48px;padding-left:14px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f6b657e0 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#00a3e1;font-size:48px;font-style:normal;font-weight:700;line-height:1\">41%<\/h2>\n\n\n\n<p class=\"has-text-color\" style=\"color:#555555;font-size:14px\">The average increase in base conversion rates that 734 Leadoo clients saw using conversational marketing tools<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#00a3e1;font-size:48px;font-style:normal;font-weight:700;line-height:1\">734<\/h2>\n\n\n\n<p class=\"has-text-color\" style=\"color:#555555;font-size:14px\">Companies included in this edition of the Conversion Crunch<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#00a3e1;font-size:48px;font-style:normal;font-weight:700;line-height:1\">18<\/h2>\n\n\n\n<p class=\"has-text-color\" style=\"color:#555555;font-size:14px\">Industries that those 734 companies operate in, spanning everything from Finance to Non-Profits<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#00a3e1;font-size:48px;font-style:normal;font-weight:700;line-height:1\">22<\/h2>\n\n\n\n<p class=\"has-text-color\" style=\"color:#555555;font-size:14px\">Countries where the companies have their headquarters, spanning North America, Europe, Asia and Africa<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"697\" src=\"https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/06\/28204624\/Conversion-Crunch-img-02-1024x697.png\" alt=\"\" class=\"wp-image-120971\" srcset=\"https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/06\/28204624\/Conversion-Crunch-img-02-1024x697.png 1024w, https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/06\/28204624\/Conversion-Crunch-img-02-300x204.png 300w, https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/06\/28204624\/Conversion-Crunch-img-02-768x523.png 768w, https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/06\/28204624\/Conversion-Crunch-img-02.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-onyx-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-0c0d949c wp-block-group-is-layout-constrained\" style=\"padding-top:10px;padding-bottom:10px\">\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color has-2-xlarge-font-size wp-elements-db1b6156463f4f923928eb5fe716448c\"><strong>Want to see a demo of Leadoo AI?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/leadoo.com\/get-leadoo\/\">Get Leadoo AI<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conversion Crunch 2024 Welcome to our study of&nbsp;how&nbsp;conversational marketing&nbsp;tech affects onsite conversion rates&nbsp;across different industries and website types. We collected\u00a0conversion data from 734 companies in 18 industries. This report presents the data together with comments, key insights, and pro tips for improving conversions. What is Conversational Marketing? It\u2019s when brands use their websites to communicate [&hellip;]<\/p>\n","protected":false},"featured_media":120968,"template":"","tags":[3826,3811,35],"guide_sector":[],"class_list":["post-120967","guide","type-guide","status-publish","has-post-thumbnail","hentry","tag-conversion-rate","tag-global","tag-lead-generation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conversion Crunch 2024 | Leadoo - Conversion Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadoo.com\/guides\/conversion-crunch-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion Crunch 2024 | Leadoo - Conversion Platform\" \/>\n<meta property=\"og:description\" content=\"Conversion Crunch 2024 Welcome to our study of&nbsp;how&nbsp;conversational marketing&nbsp;tech affects onsite conversion rates&nbsp;across different industries and website types. 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