{"id":90157,"date":"2022-02-24T17:03:46","date_gmt":"2022-02-24T14:03:46","guid":{"rendered":"https:\/\/leadoo.com\/?p=90157"},"modified":"2026-07-01T15:23:38","modified_gmt":"2026-07-01T12:23:38","slug":"uusi-ominaisuus-source-insights","status":"publish","type":"post","link":"https:\/\/leadoo.com\/fi\/blog\/uusi-ominaisuus-source-insights\/","title":{"rendered":"Leadoo AI: Source Insights"},"content":{"rendered":"\n<div class=\"wp-block-group has-onyx-background-color has-background is-layout-constrained wp-container-core-group-is-layout-17a675fa wp-block-group-is-layout-constrained\" style=\"padding-top:120px;padding-right:14px;padding-bottom:0px;padding-left:14px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-33ba964e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-content-justification-center is-layout-constrained wp-container-core-column-is-layout-62c6eb71 wp-block-column-is-layout-constrained\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-basis:100%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-b7c9d1b8f3343ae8552c73c3752daf87\" style=\"margin-top:10px;font-size:40px\"><strong><strong><strong>B2B-ostopolku ei ole suoraviivainen:<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-sky-color has-text-color has-link-color wp-elements-57e560fe62955d45833f714456915bff\" style=\"margin-top:10px;font-size:40px\"><strong><strong>Kuinka Source Insights mittaa markkinoinnin todellista vaikuttavuutta?<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-white-color has-onyx-background-color has-text-color has-background has-link-color wp-elements-47a11dbf7f7a889364376ac4ac8d6e99 is-layout-constrained wp-container-core-group-is-layout-c54a15cb wp-block-group-is-layout-constrained\" style=\"padding-top:50px;padding-bottom:50px\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-f758abdd94142f405d9f7586d8c95859\">Yksi markkinoijien suurimmista haasteista t\u00e4n\u00e4 p\u00e4iv\u00e4n\u00e4 on asiakkaan digitaalisen ostopolun luotettava seuranta ja mittaaminen.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-a03f4ca1ab008abc87043239d891afc1\">Miksi se on niin kriittist\u00e4? Siksi, ett\u00e4 asiakkaidesi ostopolku on muuttunut pysyv\u00e4sti. Ostajan valtakaudella matka ei ole en\u00e4\u00e4 lineaarinen, mik\u00e4 tarkoittaa sit\u00e4, etteiv\u00e4t asiakkaat en\u00e4\u00e4 vain tipahda sivustollesi ja odotetusti konvertoidu kertaheitolla silt\u00e4 istumalta. Moderni ostopolku sis\u00e4lt\u00e4\u00e4 lukuisia eri kosketuspisteit\u00e4, useita erillisi\u00e4 sivuvierailuja, ja asiakas saattaa p\u00e4\u00e4ty\u00e4 sivustollesi joka kerta eri liikenteenl\u00e4hteest\u00e4 tai markkinointikanavasta.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-356699b8cb0efa8b675d6221e91873a3\">T\u00e4m\u00e4 tekee perinteisest\u00e4 markkinointitoimenpiteiden tehokkuuden mittaamisesta likimain mahdotonta.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7e25d26522792a1c4a0de7a323134fd3\">Me Leadoolla tied\u00e4mme, ettei ole riitt\u00e4v\u00e4\u00e4 mitata pelk\u00e4st\u00e4\u00e4n sit\u00e4 kanavaa, jonka kautta lopullinen konversio syntyy. On ymm\u00e4rrett\u00e4v\u00e4, mink\u00e4 kanavan kautta sivustolle on ensimm\u00e4isen kerran p\u00e4\u00e4dytty (First Touch), mist\u00e4 liikenteenl\u00e4hteist\u00e4 seuraavat vierailut tulevat (Mid Touch) ja mik\u00e4 kanava lopulta ohjasi asiakkaan j\u00e4tt\u00e4m\u00e4\u00e4n yhteystietonsa (Last Touch). T\u00e4h\u00e4n tarpeeseen Leadoon asiakaskokemusalusta tarjoaa ratkaisun: Leadoo Source Insights.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-39608da8b59a129e52ab9114c88a4f3f\">Source Insights antaa sinulle tarkan ja reaaliaikaisen n\u00e4kym\u00e4n siihen, mitk\u00e4 liikenteenl\u00e4hteet tuottavat parhaiten tuloksia ja milt\u00e4 onnistunut ostopolku todellisuudessa n\u00e4ytt\u00e4\u00e4. T\u00e4m\u00e4 ominaisuus on ehdoton ty\u00f6kalu sinulle, joka haluat tiet\u00e4\u00e4 tarkasti, miten markkinointi-investointisi toimivat. Sen avulla n\u00e4et, kuinka monta p\u00e4iv\u00e4\u00e4 konvertoituminen keskim\u00e4\u00e4rin kest\u00e4\u00e4, kuinka monta sivustovierailua se vaatii ja mist\u00e4 digitaalisista kanavista n\u00e4m\u00e4 eri vaiheet muodostuvat.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-c54a15cb wp-block-group-is-layout-constrained\" style=\"padding-top:50px;padding-bottom:50px\">\n<h2 class=\"wp-block-heading has-sky-color has-text-color has-link-color has-xlarge-font-size wp-elements-07dcc26959e8bf2e10bb60e308c7c2ae\"><strong>Mit\u00e4 n\u00e4et Source Insights -ominaisuuden avulla?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Verkkosivuston suorituskyky:<\/strong> N\u00e4et tarkasti, kuinka verkkosivustosi tuottaa tuloksia kaupallisten konversioiden n\u00e4k\u00f6kulmasta.<\/li>\n\n\n\n<li><strong>Korkeasti konvertoivat sis\u00e4ll\u00f6t:<\/strong> Tunnistat, mitk\u00e4 alasivut ja asiantuntijatekstit konvertoivat k\u00e4vij\u00f6it\u00e4 parhaiten.<\/li>\n\n\n\n<li><strong>Liikenteenl\u00e4hteiden vertailu:<\/strong> N\u00e4et, mitk\u00e4 kanavat tuottavat parasta tulosta. Voit vertailla eri l\u00e4hteit\u00e4 helposti n\u00e4hd\u00e4ksesi, mihin markkinointikanaviin kannattaa panostaa ja mist\u00e4 karsia budjettia.<\/li>\n\n\n\n<li><strong>Todellinen ostopolkuanalyysi:<\/strong> Hahmotat, milt\u00e4 digitaalinen matka n\u00e4ytt\u00e4\u00e4 k\u00e4yt\u00e4nn\u00f6ss\u00e4 (kuinka monta p\u00e4iv\u00e4\u00e4 ostopolku kest\u00e4\u00e4, kuinka monta kosketuspistett\u00e4 se vaatii ja niin edelleen).<\/li>\n\n\n\n<li><strong>Monikanavainen attribuutiomallinnus:<\/strong> N\u00e4et, mitk\u00e4 liikenteenl\u00e4hteet vaikuttavat kokonaisvaltaisesti konversioihin koko matkan varrelta. Et siis seuraa vain perinteist\u00e4 viimeist\u00e4 klikkausta (Last Click), joka antaa usein harhaanjohtavan kuvan markkinoinnin tehosta.<\/li>\n\n\n\n<li><strong>Kanavien roolit ostopolulla:<\/strong> Saat selke\u00e4n k\u00e4sityksen siit\u00e4, mitk\u00e4 kanavat saavat vierailijat tehokkainmmin kiinnostumaan yrityksest\u00e4nne, mitk\u00e4 saavat heid\u00e4t palaamaan sivustolle uudelleen ja mitk\u00e4 kannustavat lopulliseen konversioon.<\/li>\n\n\n\n<li><strong>Yksityiskohtaiset suodattimet:<\/strong> Voit suodattaa erityyppisi\u00e4 konversioita ja analysoida ostopolkuja eritt\u00e4in yksityiskohtaisesti kohderyhmitt\u00e4in.<\/li>\n<\/ul>\n\n\n\n<p>Source Insights tarjoaa sinulle t\u00e4ydellisen 360 asteen n\u00e4kym\u00e4n kaikkiin markkinointitoimenpiteisiisi ja tekee niiden vaikuttavuuden mittaamisesta helppoa. Kun n\u00e4et, mitk\u00e4 toimenpiteet vaikuttavat konversioihin ja mill\u00e4 aikav\u00e4lill\u00e4, voit hy\u00f6dynt\u00e4\u00e4 t\u00e4t\u00e4 tietoa suoraan markkinointibudjetin ja sis\u00e4lt\u00f6jen optimointiin entist\u00e4 parempien tulosten saavuttamiseksi.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-color has-onyx-background-color has-text-color has-background has-link-color wp-elements-36fce1f7535b84cc8dbe371e90b50b59 is-layout-constrained wp-container-core-group-is-layout-c54a15cb wp-block-group-is-layout-constrained\" style=\"padding-top:50px;padding-bottom:50px\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-sky-color has-text-color has-link-color has-xlarge-font-size wp-elements-09251fd46f0a8a2d1a0b6d2dff2f3b52\"><strong>Kuinka se toimii verkkosivustolla?<\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-aaf77ea7ed2c4688c43f0db722623d7d\">Toteutus on tehty \u00e4\u00e4rimm\u00e4isen suoraviivaiseksi. Sinun tarvitsee vain lis\u00e4t\u00e4 Leadoo-skripti verkkosivustosi head-osioon, luoda haluamasi dynaamiset kohtaamispisteet ja olet valmis.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-af9627edb519437a0242965c329d773a\">Kaikki k\u00e4ytt\u00e4ytymisdata alkaa ker\u00e4\u00e4nty\u00e4 alustalle automaattisesti, ja Leadoon alusta k\u00e4\u00e4nt\u00e4\u00e4 monimutkaisen tiedon visuaaliseen ja helposti hy\u00f6dynnett\u00e4v\u00e4\u00e4n muotoon selke\u00e4lle ty\u00f6p\u00f6yd\u00e4lle (dashboard). Olemme my\u00f6s pit\u00e4neet kehitysty\u00f6ss\u00e4 huolen siit\u00e4, ettei Source Insights tai mik\u00e4\u00e4n muukaan Leadoon ominaisuus vaikuta verkkosivustosi latausnopeuteen lainkaan.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-ec3c2047cdc852f62ecdb8296b288075\">Source Insights on kiinte\u00e4 osa Leadoon kokonaisvaltaista asiakaskokemusalustaa, mik\u00e4 varmistaa sen, ett\u00e4 ker\u00e4tty data yhdistyy saumattomasti sivuston dynaamisiin konversiopisteisiin ja yritystunnistukseen. Mik\u00e4li haluat siirty\u00e4 sirpaleisesta analytiikasta selke\u00e4\u00e4n monikanavaisen ostopolun hallintaan, ota meihin yhteytt\u00e4, niin laitetaan sivustonne datavirrat kuntoon!<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/www.leadoo.com\/fi\/get-leadoo\">Hanki Leadoo AI<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>B2B-ostopolku ei ole suoraviivainen: Kuinka Source Insights mittaa markkinoinnin todellista vaikuttavuutta? Yksi markkinoijien suurimmista haasteista t\u00e4n\u00e4 p\u00e4iv\u00e4n\u00e4 on asiakkaan digitaalisen ostopolun luotettava seuranta ja mittaaminen. Miksi se on niin kriittist\u00e4? Siksi, ett\u00e4 asiakkaidesi ostopolku on muuttunut pysyv\u00e4sti. Ostajan valtakaudella matka ei ole en\u00e4\u00e4 lineaarinen, mik\u00e4 tarkoittaa sit\u00e4, etteiv\u00e4t asiakkaat en\u00e4\u00e4 vain tipahda sivustollesi ja odotetusti [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":121613,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3608],"tags":[],"class_list":["post-90157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uudet-ominaisuudet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leadoo Source Insights \u2013 Monikanavaisen ostopolun mittaaminen<\/title>\n<meta name=\"description\" content=\"Miten mitata B2B-ostopolun monimutkaisia kosketuspisteit\u00e4? Leadoo Source Insights tarjoaa t\u00e4ydellisen 360 asteen n\u00e4kym\u00e4n markkinointisi tehokkuuteen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadoo.com\/fi\/blog\/uusi-ominaisuus-source-insights\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leadoo Source Insights \u2013 Monikanavaisen ostopolun mittaaminen\" \/>\n<meta property=\"og:description\" content=\"Miten mitata B2B-ostopolun monimutkaisia kosketuspisteit\u00e4? 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