{"id":98825,"date":"2022-10-03T11:19:38","date_gmt":"2022-10-03T08:19:38","guid":{"rendered":"https:\/\/leadoo.com\/?p=98825"},"modified":"2026-07-01T11:31:14","modified_gmt":"2026-07-01T08:31:14","slug":"journey-insights-auttaa-sinua-ostopolun-mittaamisessa","status":"publish","type":"post","link":"https:\/\/leadoo.com\/fi\/blog\/journey-insights-auttaa-sinua-ostopolun-mittaamisessa\/","title":{"rendered":"Leadoo AI: Journey Insights"},"content":{"rendered":"\n<div class=\"wp-block-group has-onyx-background-color has-background is-layout-constrained wp-container-core-group-is-layout-17a675fa wp-block-group-is-layout-constrained\" style=\"padding-top:120px;padding-right:14px;padding-bottom:0px;padding-left:14px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-33ba964e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-content-justification-center is-layout-constrained wp-container-core-column-is-layout-62c6eb71 wp-block-column-is-layout-constrained\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-basis:100%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-688141ba2069961d0f9a71d84ad93945\" style=\"margin-top:10px;font-size:40px\"><strong>Mit\u00e4 ostajasi tekev\u00e4t verkkosivustollasi?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-sky-color has-text-color has-link-color wp-elements-6eb8770cf5bde20cb5fe1000cdb0a7a1\" style=\"margin-top:10px;font-size:40px\"><strong>Ota ostopolut haltuun Journey Insightsin avulla<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-white-color has-onyx-background-color has-text-color has-background has-link-color wp-elements-1276442b3d3adf23d09328426c27c837 is-layout-constrained wp-container-core-group-is-layout-c54a15cb wp-block-group-is-layout-constrained\" style=\"padding-top:50px;padding-bottom:50px\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-f5b1ab72f68d03b662d8cc3f9b69e47f\">Leadoon missio on aina ollut auttaa yrityksi\u00e4 parantamaan verkkosivustonsa tuloksia. T\u00e4n\u00e4 p\u00e4iv\u00e4n\u00e4 vauhditamme jo yli tuhannen verkkosivuston kasvua ymp\u00e4ri maailman. Uskomme, ett\u00e4 monet yritykset j\u00e4tt\u00e4v\u00e4t edelleen rahaa p\u00f6yd\u00e4lle keskittyess\u00e4\u00e4n ainoastaan ajamaan uutta liikenn\u00f6inti\u00e4 sivustolle, vaikka keskim\u00e4\u00e4rin 98 % verkkosivuvierailijoista poistuu j\u00e4tt\u00e4m\u00e4tt\u00e4 yhteystietojaan. Mit\u00e4 tuhlausta.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7122eb2c1a3655aa94e900a7fbe76e5a\">Leadoon konversio- ja asiakaskokemusalusta auttaa yrityksi\u00e4 tarjoamalla ainutlaatuisen, personoidun ja vuorovaikutteisen verkkosivukokemuksen. Nykyp\u00e4iv\u00e4n ostajille digitaalinen kohtaaminen on kriittisen t\u00e4rke\u00e4\u00e4, sill\u00e4 he odottavat verkkosivustoilta enemm\u00e4n. Jos et pysty pit\u00e4m\u00e4\u00e4n heit\u00e4 kiinnostuneina ja palvelemaan heid\u00e4n tarpeitaan tehokkaasti, he yksinkertaisesti siirtyv\u00e4t kilpailijan sivustolle.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7ca8138c03d609289ad13b0f17848606\">Moderni ostopolku ei ole suoraviivainen. Se mutkittelee, palaa takaisin ja etenee yksil\u00f6llisesti, mik\u00e4 tekee sen mittaamisesta haastavaa markkinoijille ja myyjille. Markkinointitiimit kamppailevat ostopolun kokonaisvaltaisen hahmottamisen kanssa, ja myyntitiimit kohtaavat myyntiputkia, joissa jokaisella prospektilla on t\u00e4ysin erilainen l\u00e4hestymistapa ja tausta.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7a8c4b2318199f84fa5ca0af9b44e4d5\">Sen ei kuitenkaan tarvitse olla vaikeaa. Siksi kehitimme Leadoo Journey Insights -ty\u00f6kalun, jonka avulla voit helposti visualisoida yksitt\u00e4iset ostopolut ensimm\u00e4isest\u00e4 vierailusta konvertoitumiseen asti sek\u00e4 n\u00e4hd\u00e4 jokaisen digitaalisen kosketuspisteen niiden v\u00e4lill\u00e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-c54a15cb wp-block-group-is-layout-constrained\" style=\"padding-top:50px;padding-bottom:50px\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"200\" src=\"https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2022\/09\/11044842\/Blog-Journey-Insights-01.png\" alt=\"\" class=\"wp-image-98905\" srcset=\"https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2022\/09\/11044842\/Blog-Journey-Insights-01.png 600w, https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2022\/09\/11044842\/Blog-Journey-Insights-01-300x100.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-sky-color has-text-color has-link-color has-xlarge-font-size wp-elements-9042f64b03d8cd7a8641412b89f4e77c\"><strong>Miten yrityksesi hy\u00f6tyy t\u00e4st\u00e4?<\/strong><\/h2>\n\n\n\n<p>Ostopolun kokonaisvaltainen mittaaminen pelk\u00e4n ensimm\u00e4isen ja viimeisen klikkauksen sijaan on usein haastavaa. Jotkut yritykset yritt\u00e4v\u00e4t ratkaista t\u00e4m\u00e4n rakentamalla monimutkaisia attribuutiomallinnuksia. Se on kuitenkin usein tarpeettoman ty\u00f6l\u00e4st\u00e4 ja aikaa kuluttavaa.<\/p>\n\n\n\n<p>Toinen yleinen haaste on arvokkaan datan jakaminen sit\u00e4 tarvitseville tiimeille. Perinteinen verkkosivuston analytiikka on sellaista, johon myyntitiimit harvoin ehtiv\u00e4t perehty\u00e4, jolloin heid\u00e4n on vaikea ymm\u00e4rt\u00e4\u00e4, mit\u00e4 heid\u00e4n omat prospektinsa parhaillaan tekev\u00e4t verkkosivustolla. Toisaalta markkinointitiimill\u00e4 ei ole aikaa tehd\u00e4 salapoliisity\u00f6t\u00e4 CRM-j\u00e4rjestelm\u00e4ss\u00e4 yritt\u00e4ess\u00e4\u00e4n yhdist\u00e4\u00e4 sivustovierailuja myyntiputken vaiheisiin.<\/p>\n\n\n\n<p>Leadoo Journey Insights ratkaisee t\u00e4m\u00e4n ongelman tuomalla datan selke\u00e4sti kaikkien saataville. Ty\u00f6kalun avulla pystyt seuraamaan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yksitt\u00e4isi\u00e4 ostopolkuja kokonaisuudessaan, ei vain ensimm\u00e4ist\u00e4 ja viimeist\u00e4 kosketuspistett\u00e4<\/li>\n\n\n\n<li>Jokaista digitaalista aktiviteettia ja kohtaamista, joka vierailijalla on ollut sivustollasi ostopolun aikana<\/li>\n\n\n\n<li>Tarkkoja vierailun l\u00e4hteit\u00e4<\/li>\n\n\n\n<li>Aikaa, joka konvertoitumiseen kului<\/li>\n\n\n\n<li>Kosketuspisteiden m\u00e4\u00e4r\u00e4\u00e4 ja tyyppi\u00e4 ennen ostop\u00e4\u00e4t\u00f6st\u00e4<\/li>\n<\/ul>\n\n\n\n<p>Journey Insights tarjoaa kattavat suodatusvaihtoehdot, joiden avulla p\u00e4\u00e4set pureutumaan juuri siihen dataan, jota parhaillaan tarvitset. Haluatko n\u00e4hd\u00e4 LinkedIn-mainonnan kautta tulleet ja asiakkaiksi k\u00e4\u00e4ntyneet vierailijat viimeisen kolmen kuukauden ajalta? Se onnistuu parilla klikkauksella. Haluatko tarkastella ainoastaan kohdetoimialasi yritysten liikkeit\u00e4 sivustolla? Se hoituu helposti. T\u00e4m\u00e4 vie ymm\u00e4rryksesi asiakask\u00e4ytt\u00e4ytymisest\u00e4 t\u00e4ysin uudelle tasolle.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"200\" src=\"https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2022\/09\/11044828\/Journey-insights-visual-1.gif\" alt=\"\" class=\"wp-image-99078\"\/><\/figure>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-sky-color has-text-color has-link-color has-xlarge-font-size wp-elements-425a6fc4bd200640d3c16a8816fcb9c2\"><strong>Hy\u00f6dynn\u00e4 dataa kampanjaseurannassa<\/strong><\/h2>\n\n\n\n<p>K\u00e4ytt\u00e4m\u00e4ll\u00e4 Campaign Insights -suodatusta voit seurata sellaisten vierailijoiden yksitt\u00e4isi\u00e4 ostopolkuja, jotka ovat saapuneet sivustollesi tietyn markkinointikampanjan kautta.<\/p>\n\n\n\n<p>Kampanjoiden seuranta rajoittuu usein pelkkiin perusnumeroihin, kuten klikkaussuhteisiin (CTR) tai klikkaushintoihin (CPC), jolloin ymm\u00e4rrys mainoksia klikkaavien ihmisten todellisesta k\u00e4ytt\u00e4ytymisest\u00e4 j\u00e4\u00e4 ohueksi.<\/p>\n\n\n\n<p>Koko ostopolun mittaaminen on kriittist\u00e4, kun arvioidaan markkinointitoimenpiteiden todellista tehokkuutta ja investoinnin tuottoa (ROI). Ihmiset eiv\u00e4t v\u00e4ltt\u00e4m\u00e4tt\u00e4 konvertoidu heti ensimm\u00e4isell\u00e4 vierailulla, mutta kampanjaseuranta auttaa sinua ymm\u00e4rryksen syvent\u00e4misess\u00e4 ja osoittaa jokaisen kampanjan todellisen vaikuttavuuden pitk\u00e4ll\u00e4 aikav\u00e4lill\u00e4.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"194\" src=\"https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2022\/09\/11044841\/Blog-Journey-Insights-02.png\" alt=\"\" class=\"wp-image-98911\" srcset=\"https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2022\/09\/11044841\/Blog-Journey-Insights-02.png 600w, https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2022\/09\/11044841\/Blog-Journey-Insights-02-300x97.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-color has-onyx-background-color has-text-color has-background has-link-color wp-elements-ad16bcec759fa1c24e4de02b17ddc37b is-layout-constrained wp-container-core-group-is-layout-c54a15cb wp-block-group-is-layout-constrained\" style=\"padding-top:50px;padding-bottom:50px\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-sky-color has-text-color has-link-color has-xlarge-font-size wp-elements-261ffb89a27791fbfbaebe76343ff948\"><strong>Journey Insights myyntitiimin tukena<\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-b2864a899a79b2a6fecd7bc7802f17b5\">Miten myyntitiimi hy\u00f6tyy t\u00e4st\u00e4 kaikesta? Myyj\u00e4t saavat k\u00e4ytt\u00f6\u00f6ns\u00e4 yksityiskohtaista tietoa prospektien reaaliaikaisesta k\u00e4ytt\u00e4ytymisest\u00e4, mik\u00e4 nostaa myyntity\u00f6n tehokkuutta merkitt\u00e4v\u00e4sti. Myyntitiimisi voi hy\u00f6dynt\u00e4\u00e4 dataa esimerkiksi n\u00e4in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Syvempi asiakasymm\u00e4rrys:<\/strong> Myyj\u00e4ll\u00e4 on n\u00e4kyvyys koko ostopolkuun jo ennen kuin h\u00e4n ottaa yhteytt\u00e4 prospektiin.<\/li>\n\n\n\n<li><strong>R\u00e4\u00e4t\u00e4l\u00f6ity l\u00e4hestyminen:<\/strong> Myyj\u00e4t voivat personoida myyntipuheensa sen tiedon perusteella, mist\u00e4 aiheista tai palveluista asiakas on ollut sivustolla kiinnostunut. T\u00e4m\u00e4 v\u00e4hent\u00e4\u00e4 taustatutkimukseen kuluvaa aikaa.<\/li>\n\n\n\n<li><strong>Oikea-aikaisuus:<\/strong> Selkeiden ostosignaalien havaitseminen auttaa myyntitiimi\u00e4 kontaktoimaan prospektit juuri silloin, kun he pohtivat ostop\u00e4\u00e4t\u00f6st\u00e4. Reaaliaikaiseen myynnin aktivointiin meilt\u00e4 l\u00f6ytyy my\u00f6s t\u00e4ydellisesti yhteensopiva Leadoo Sales.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-c54a15cb wp-block-group-is-layout-constrained\" style=\"padding-top:50px;padding-bottom:50px\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"168\" src=\"https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2022\/09\/11044840\/Blog-Journey-Insights-03.png\" alt=\"\" class=\"wp-image-98921\" srcset=\"https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2022\/09\/11044840\/Blog-Journey-Insights-03.png 600w, https:\/\/leadoo-prod-uploads-1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2022\/09\/11044840\/Blog-Journey-Insights-03-300x84.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-sky-color has-text-color has-link-color has-xlarge-font-size wp-elements-5377772b83a17af9b00b0a6222adb1f3\"><strong>Tekninen toteutus on tehty helpoksi<\/strong><\/h2>\n\n\n\n<p>Miten t\u00e4m\u00e4 kaikki toimii k\u00e4yt\u00e4nn\u00f6ss\u00e4? Tekninen k\u00e4ytt\u00f6\u00f6notto on tehty mahdollisimman vaivattomaksi. Lis\u00e4\u00e4t vain kevyen Leadoo-skriptin verkkosivustollesi, ja j\u00e4rjestelm\u00e4 on valmis toimimaan.<\/p>\n\n\n\n<p>Sivuston suorituskyvyst\u00e4 ja nopeudesta ei tarvitse kantaa huolta. Olemme varmistaneet, ett\u00e4 skriptimme latautuvat salamannopeasti ja ovat markkinoiden kevyimpi\u00e4. Leadoon skripti lataa vain noin 10 kilotavua dataa, mik\u00e4 on huomattavasti v\u00e4hemm\u00e4n kuin monet perinteiset seurantaty\u00f6kalut markkinoilla. Se tarkoittaa nopeampia latausaikoja ja parempaa k\u00e4ytt\u00f6kokemusta sivustosi vierailijoille.<\/p>\n\n\n\n<p>Journey Insights antaa sinulle ja tiimillesi t\u00e4yden n\u00e4kyvyyden siihen, mik\u00e4 verkkosivustollasi todella toimii ja miten digitaalinen asiakaskokemus k\u00e4\u00e4ntyy liikevaihdoksi. Jos haluat kuulla lis\u00e4\u00e4 Journey Insightsin soveltuvuudesta teid\u00e4n organisaatiollesi, ota meihin yhteytt\u00e4 niin jutellaan lis\u00e4\u00e4!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/www.leadoo.com\/fi\/get-leadoo\">Hanki Leadoo AI<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mit\u00e4 ostajasi tekev\u00e4t verkkosivustollasi? Ota ostopolut haltuun Journey Insightsin avulla Leadoon missio on aina ollut auttaa yrityksi\u00e4 parantamaan verkkosivustonsa tuloksia. T\u00e4n\u00e4 p\u00e4iv\u00e4n\u00e4 vauhditamme jo yli tuhannen verkkosivuston kasvua ymp\u00e4ri maailman. Uskomme, ett\u00e4 monet yritykset j\u00e4tt\u00e4v\u00e4t edelleen rahaa p\u00f6yd\u00e4lle keskittyess\u00e4\u00e4n ainoastaan ajamaan uutta liikenn\u00f6inti\u00e4 sivustolle, vaikka keskim\u00e4\u00e4rin 98 % verkkosivuvierailijoista poistuu j\u00e4tt\u00e4m\u00e4tt\u00e4 yhteystietojaan. Mit\u00e4 tuhlausta. Leadoon [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":121497,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3606,3625],"tags":[],"class_list":["post-98825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-fi","category-marketing-fi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opas ostopolkujen ymm\u00e4rt\u00e4miseen \u2013 Leadoo Journey Insights<\/title>\n<meta name=\"description\" content=\"Haluatko seurata digitaalisia ostopolkuja alusta loppuun? 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