Conversion Rate & CRO Fundamentals for Marketers

This guide helps you realise new potential within your existing web traffic. Including practical tips and inspiration for getting better results from your website.


Turn your website into a sales engine

This guide covers all the basics that you need to know about conversion rate and CRO.

  • Definitions and different conversion types
  • Why conversion rate matters
  • List of conversion KPIs and how to calculate them
  • Outline of the CRO testing process
  • Tactics and strategies for increasing conversion results

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quote conversion rate and cro Conversion Rate and CRO Fundamentals for Marketers

For years, marketers thought that the best way to get results from a website is to drive more traffic to the site.