Globalisation and the economy’s rapid digitalisation now means marketing platforms come in a bewildering range of shapes and sizes. It’s no surprise, therefore, that the number of marketing technology platforms has multiplied more than 30 times in only 6 years (according to Chiefmartec.com).
In this whitepaper, we’ll compare Hubspot (the Goliath of the marketing world) with Leadoo (its upcoming agile competitor David). These MarTech platforms aim to solve the same problem, i.e. delivering more leads, but by utilizing quite different approaches, as we demonstrate below.
We’ll start with a brief introduction to both platforms and then drill-down to an ‘apples to apples’ comparison of different feature groups.
Marketing Platform Matrix
Feature by feature comparison
Content creation and distributionLead activationData collection and analysisLead managementMarketing automation
Making sense out of the roughly 5000+ platforms in 50+ categories then becomes a fulltime job. It’s no wonder that many marketers take the path of least resistance by choosing a low-budget subset of options rather than investing the time and effort to identify what would make their lives 10X easier.
To make the decision process clearer and more intuitive, this whitepaper will introduce what we see as the two most critical axes for analysis. We compare and contrast platforms, on the one hand, by how results-oriented the platform is (which we call the passive-active axis) and on the other hand, the completeness of the platform (referred to as the limited-complete axis).
The whitepaper then focuses on the leading platforms that exhibit the most activating elements as well as providing a complete marketing technology solution. The two companies in this case for comparison are Hubspot and Leadoo.
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