Step 1. Decide what you want to add to your audiences.

• ie. people who talk to specific bots / have clicked a certain button during bot discussion
• You can create different audiences for people who’ve clicked their interested in working for you or buying from you

Step 2. Create triggers on GTM

• Create your triggers based on your decision what you want to add to your audiences.
• You can use:
  • TRIGGER → This event is sent once a bot is triggered
  • DISCUSSION → This event is sent once a bot discussion is started
  • LEAD → This event is sent once a lead is converted
  • GTM-1234 → This event is sent once a button is clicked within the bot discussion
    As default the event names are set such as: “GTM-2663823”, but they can be edited on the Leadoo backend.
• Options above are generic events Leadoo will automatically send to your GTM after you’ve connected your Leadoo account and your GTM-container

• You can also use Data layer variable with the triggers above to specify your audience
  • category <- Bot type (embed, chat, cta, modal)
  • bot_category <- For each bot you can set a bot category on the Leadoo backend, this allows you to create for example separate analytics for sales and recruitment bots
  • label <- For each multi select answer you can create custom labels. These can be for example interest type of the customer
  • text <- Info of what text was written on the bot.
  • bot_name <- Name of the bot
  • bot_nickname <- Name given on bot settings
    
    

Step 3. Create tags

• Here you have to decide where you want to use these audiences (ie. facebook/meta or Google Ads or LinkedIn

Facebook: 

• Facebook: Use the script below to create a facebook event to happen. Set it to trigger from the Leadoo event you’ve created on step 2
  

<script>

fbq(‘trackCustom’, ‘remarketing-ecommerce’);

  </script>

 ‘remarketing-ecommerce’ <- this part of the script will be the name of the audience on your Ads Manager

Google Ads: 

• Go to ads.google.com and create a new conversion action (website)
  • Google guide for creating conversion tracking: https://support.google.com/tagmanager/answer/6105160?hl=en 
• After you’ve set up the conversion select Use Google Tag Manager and copy the Conversion ID and Conversion Label.
• Go back to GTM and create a new tag (Google Ads conversion tracking)
• Add the Conversion ID and Conversion Label
• Set it to trigger from the Leadoo event you’ve created on step 2