What is Company Identification?

Leadoo AI’s Company Identification enables you to see which companies visit your website. You’ll also see company information such as annual revenue, industry category, and more. You can view all the interactions, conversations, and conversion points visitors have on your website.

Watch the video below for a step-by-step guide on what you’ll see in the Company Identification section along with sample customer journeys.

How to get the most from Leadoo’s Company Identification

Prospecting

Your sales team can make the most out of cold outreach by using Company ID to help them target engaged customers. They can see who is visiting the website as well as which pages they’ve visited and conversations they’ve had.

So, not only can they prioritise customers who already have shown intent but also talk to them about relevant interests based on their activity.

Nurturing

Already chatting with someone from ACME inc. about a deal? Your sales team can identify when they’ve been active on the website and reach out at a time they know they’re most engaged.

Want to know about existing prospect activity automatically? Check out Leadoo Sales here.

Understand Your Audience

Help your marketing team get rich insight into their customers from real insights instead of simply guessing what kind of dog Rob owns (personas anyone?).

Use filters to find your ideal customer profile and drill down into individual conversations through visitor analytics whether they have converted or not in Visitor Tracking.

Remarketing

Another fantastic use for this data is remarketing. Digital ads spend can be a risky and expensive investment, so why not mitigate some of that risk? By creating persona-specific filters, such as company size, industry, which pages they’ve visited, etc., you can create a targeted list of potential prospects. Not only have these prospects visited your website, but you now have a clearer picture of who they are and what they are interested in.

Simply export and use this information to create a ‘customer list’ when running digital ads to produce more personalised and engaging ads!

If you need help getting the most out of company ID, reach out to your CS Manager who will be happy to help.