Come join us for a morning of conversion-focused conversation 💡

We know that increasing your web conversions is still something that marketers from all industries find to be a challenge. So, we thought we’d gather some of the industry’s brightest and have a morning of conversion focused conversation at the BIG Conversion Meet up.

Why should you attend…?

🔥 5 awesome keynotes about conversions and CRO

🔥 Discover the latest tactics and strategies for increasing your conversion rates

🔥 Network with like-minded marketing professionals

🔥 Coffee, tea and breakfast at a prime location Everyman Cinema, Kings Cross

What have previous meetup visitors said about the event…?

“Great talks, inspiring conversations with peers and lovely breakfast! What more could you ask?!”

“I really enjoyed the keynotes. The one about website as a sales channel inspired me to demand more from our business. There’s a big opportunity we are missing out on!”

“Conversations with like-minded marketers are so valuable. Glad that you organised this and that live events are back!”

Agenda for the day:

• 08:30 am — Breakfast & networking session (Light breakfast, tea & coffee)
• 09:30 am — The Art of Conversions in a Data-Driven World – Mikael da Costa, Leadoo Marketing Technologies
• 10:00 am — Testing, testing: Optimising your way to more conversions – Jack Brown, Hallam
• 10:30 am — Mid-morning break & refreshments
• 11:00 am — CRO EEAT or Eat Crow: How trust signifiers can convert customers and satisfy searchers – Alex Murphy, Balance
• 11:30 am— Are Facebook ads still relevant in 2023? – James Urquhart, Let’s Run Marketing
• 12:00 am — The power of combining search and UX – Rachel Tooke-Marchant and Ian Miller, Crafted
• 12:30 am — Networking & refreshments

Keynote Session Details 🔎

The Art of Conversions in a Data-Driven World – Mikael da Costa, Leadoo

Marketers and sales teams have never been more reliant on data. However most websites convert at most a single-digit percentage of visitors into leads, and in many cases, 2% and under. Leadoo founder Mikael da Costa will talk about how this disparity inspired him to build and perfect a conversion platform, and how modern marketers should treat conversions as both an art and a science to truly start turning website traffic into commercial success. You can also walk away with a free copy of his hot-off-the-presses new book: ‘The Art of Conversion: A Roadmap to Effective Lead Generation’.

Testing, testing: Optimising your way to more conversions – Jack Brown, Hallam

Discover the secrets to unlocking the full potential of your paid advertising. In this talk, Jack will show you how small tests in your paid media strategy add up to make big commercial differences. Using real life examples of testing successes, Jack’s talk will give you actionable insights on how to structure tests, implement the activity and interpret results to boost conversion rates. You’ll walk away with a concrete testing strategy you can put into practice right away on your paid campaigns!

CRO EEAT or Eat Crow: How trust signifiers can convert customers and satisfy searchers simultaneously – Alex Murphy, Balance

CMO and Founder of the financial services digital marketing agency – Balance, Alex Murphy will draw on his experience at organisations like The Royal Mint, GoCompare and Admiral to explain how fulfilling Google’s organic E-E-A-T guidelines is not just an SEO imperative, but a conversion one too. You’ll leave with a fuller understanding of how good CRO can boost your website in Google’s algorithm, and how SEO should be part of an overall strategy to drive higher conversion rates.

Are Facebook ads still relevant in 2023? – James Urquhart, Let’s Run Marketing

The buzz around Facebook Ads seems to be polarising. Some are shouting “Facebook Ads Are Dead” and “Facebook Is Failing,” while others sing its praises, touting it as the reigning champ of social networks that you’d be foolish to ignore. Which side should you believe when it comes to capturing more conversions? Find out from James.

The power of combining search and UX – Rachel Tooke-Marchant and Ian Miller, Crafted

Crafted’s CEO, Ian, and Search & Insights Director, Rachel, will highlight the conversion superpower of bringing the disciplines of SEO and UX together. They’ll both provide insight into how they’ve made it a reality with recent client stories, and leave you with a fresh perspective on what UX success looks like. You’ll leave with a better understanding of the interplay between UX and SEO, how to avoid common UX pitfalls, and how to find themes in your UX data.

Sign up and get ready to see the results 🚀