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The BIG Conversion Meet-up June

The BIG Conversion Meet-up

📍 Everyman Cinema, Kings Cross, London

Thursday 22.6.2023 8:30am-1:30pm

This event has occurred. Find out more about our next BIG Conversion Meet-up here

Come join us for a morning of conversion-focused conversation 💡

We know that increasing your web conversions is still something that marketers from all industries find to be a challenge. So, we thought we’d gather some of the industry’s brightest and have a morning of conversion focused conversation at the BIG Conversion Meet up.

Why should you attend…?

🔥 5 awesome keynotes about conversions and CRO

🔥 Discover the latest tactics and strategies for increasing your conversion rates

🔥 Network with like-minded marketing professionals

🔥 Coffee, tea and breakfast at a prime location Everyman Cinema, Kings Cross

What have previous meetup visitors said about the event…?

“Great talks, inspiring conversations with peers and lovely breakfast! What more could you ask?!”

“I really enjoyed the keynotes. The one about website as a sales channel inspired me to demand more from our business. There’s a big opportunity we are missing out on!”

“Conversations with like-minded marketers are so valuable. Glad that you organised this and that live events are back!”

Agenda for the day:

  • 08:30 am — Breakfast & networking session (Light breakfast, tea & coffee)
  • 09:30 amThe Art of Conversions in a Data-Driven World – Mikael da Costa, Leadoo Marketing Technologies
  • 10:00 amTesting, testing: Optimising your way to more conversions – Jack Brown, Hallam
  • 10:30 am — Mid-morning break & refreshments
  • 11:00 amCRO EEAT or Eat Crow: How trust signifiers can convert customers and satisfy searchers – Alex Murphy, Balance
  • 11:30 amAre Facebook ads still relevant in 2023? – James Urquhart, Let’s Run Marketing
  • 12:00 amThe power of combining search and UX – Rachel Tooke-Marchant and Ian Miller, Crafted
  • 12:30 am — Networking & refreshments

Keynote Session Details 🔎

The Art of Conversions in a Data-Driven World – Mikael da Costa, Leadoo

Marketers and sales teams have never been more reliant on data. However most websites convert at most a single-digit percentage of visitors into leads, and in many cases, 2% and under. Leadoo founder Mikael da Costa will talk about how this disparity inspired him to build and perfect a conversion platform, and how modern marketers should treat conversions as both an art and a science to truly start turning website traffic into commercial success. You can also walk away with a free copy of his hot-off-the-presses new book: ‘The Art of Conversion: A Roadmap to Effective Lead Generation’.

Testing, testing: Optimising your way to more conversions – Jack Brown, Hallam

Discover the secrets to unlocking the full potential of your paid advertising. In this talk, Jack will show you how small tests in your paid media strategy add up to make big commercial differences. Using real life examples of testing successes, Jack’s talk will give you actionable insights on how to structure tests, implement the activity and interpret results to boost conversion rates. You’ll walk away with a concrete testing strategy you can put into practice right away on your paid campaigns!

CRO EEAT or Eat Crow: How trust signifiers can convert customers and satisfy searchers simultaneously – Alex Murphy, Balance

CMO and Founder of the financial services digital marketing agency – Balance, Alex Murphy will draw on his experience at organisations like The Royal Mint, GoCompare and Admiral to explain how fulfilling Google’s organic E-E-A-T guidelines is not just an SEO imperative, but a conversion one too. You’ll leave with a fuller understanding of how good CRO can boost your website in Google’s algorithm, and how SEO should be part of an overall strategy to drive higher conversion rates.

Are Facebook ads still relevant in 2023? – James Urquhart, Let’s Run Marketing

The buzz around Facebook Ads seems to be polarising. Some are shouting “Facebook Ads Are Dead” and “Facebook Is Failing,” while others sing its praises, touting it as the reigning champ of social networks that you’d be foolish to ignore. Which side should you believe when it comes to capturing more conversions? Find out from James.

The power of combining search and UX – Rachel Tooke-Marchant and Ian Miller, Crafted

Crafted’s CEO, Ian, and Search & Insights Director, Rachel, will highlight the conversion superpower of bringing the disciplines of SEO and UX together. They’ll both provide insight into how they’ve made it a reality with recent client stories, and leave you with a fresh perspective on what UX success looks like. You’ll leave with a better understanding of the interplay between UX and SEO, how to avoid common UX pitfalls, and how to find themes in your UX data.

Sign up and get ready to see the results 🚀

Speaking 🎤

  • Mikael da Costa
    Mikael da Costa
    Founder, Head of Product, Leadoo Marketing Technologies
    Mikael da Costa
    Mikael da Costa
    Founder, Head of Product, Leadoo Marketing Technologies
    Leadoo’s Founder and Head of Product, Mikael is a driven and experienced leader when it comes to websites, conversions, e-commerce and sales. Mikael previously worked for the likes of Groupon in Finland, before going on to found several companies including Finternet, Jobilla, Varaa and of course Leadoo – where he maintains an active role overseeing product vision and development. He also quite literally wrote the book on the art of conversions – which was published in 2023!
  • Jack Brown
    Jack Brown
    Head of Paid Media, Hallam
    Jack Brown
    Jack Brown
    Head of Paid Media, Hallam

    Jack is a data-driven Head of Paid Media, who focuses heavily on both the profitability of accounts, while having a strong desire to ensure that marketing goals are aligned with internal business goals. An expert in his field, Jack regularly contributes to industry-leading publications such as Smart Insights.

  • Alex Murphy
    Alex Murphy
    CMO, Balance
    Alex Murphy
    Alex Murphy
    CMO, Balance

    Alex started his marketing career in Cardiff 20 years ago, and went on to lead award-winning teams at Financial Services brands such as The Royal Mint, GoCompare and Admiral.

    His desire to found Balance came from the frustration of being unable to find a specialist financial services digital marketing agency that could be both creative and compliant.

  • James Urquhart
    James Urquhart
    Managing Director,
    Let’s Run Marketing
    James Urquhart
    James Urquhart
    Managing Director,
    Let’s Run Marketing
    James is a straight talking, cut through the bull kinda guy. A trustworthy leader in both off and online marketing with over 10-years of experience, in this time he has helped over 1500 businesses. He uses this expertise to turn social media marketing on its head; recently resulting in winning Best Social Media Campaign for the Construction Industry in 2022 at the Construction Marketing Awards!
  • Rachel Tooke-Marchant
    Rachel Tooke-Marchant
    Search and Insights Director, Crafted
    Rachel Tooke-Marchant
    Rachel Tooke-Marchant
    Search and Insights Director, Crafted

    With a PHD in mathematics, Rachel uses her analytical mindset to interpret data, identify patterns, and predict trends. However, for Rachel it’s all about the ‘so what?’. Bringing that insight to life and delivering a highly effective digital strategy. It’s a mindset Rachel instils on the teams she leads across SEO and Search Strategy, Paid Advertising, and Content.

  • Ian Miller
    Ian Miller
    CEO, Crafted
    Ian Miller
    Ian Miller
    CEO, Crafted

    Since the early days of search marketing, Ian’s passion for driving business growth has seen him support a vast array of brands to navigate the evolving world of digital. As Crafted’s CEO, he has established the agency as a powerhouse in the digital space, forging a path of industry recognition and client success for over a decade. Ian has inspired a variety of audiences at industry conferences, with insights on topics such as the future of marketing and sustainability in digital.

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