The BIG Conversion Meet-up
Everyman Cinema, Kings Cross, London
Join us for a morning of conversion-focused conversation 💡
It’s back! Our first two BIG Conversion Meet-ups were such a success that we’re hosting another for marketers who want the latest expert insights on improving their conversion rates.
What it’s like to attend a BIG Conversion Meet-up at Everyman King’s Cross? Watch for yourself!
Why should you attend…?
🔥 5 awesome keynotes about Conversions and CRO
🔥 Discover the latest tactics and strategies for increasing your conversion rates
🔥 Network with like-minded marketing professionals
🔥 Coffee, tea and breakfast at a prime location Everyman Cinema, Kings Cross
How past attendees rated The BIG Conversion Meet-up
Reviews collected from attendees in post-event surveys
Agenda for the day:
We’re still finalising our speaker list for September 20th. But in the past, we’ve had talks from the likes of Hallam, Crafted, Let’s Run Marketing and Genius Marketing on increasing conversions across all manner of Paid, Organic and Onsite activity.
- 08:30 am — Breakfast & networking session (Light breakfast, tea & coffee)
- 09:30 am — The Increasing Value of a Session – Greg Landon, Leadoo
- 10:00 am — All Roads Lead to Conversion – Jordan Stachini, co&co
- 10:30 am — Mid-morning break & refreshments
- 11:00 am — Why Less is (so much) More – Matt Kaye, Kanary Digital
- 11:30 am— Keeping Conversions High in a Crazy Property Market – Adam Graver, Lomond
- 12:00 pm — AI – nature vs nurture – Sophie Howard, Crafted
- 12:30 pm — Networking & refreshments
Keynote Session Details 🔎
The Increasing Value of a Session – Greg Landon – Head of Marketing, Leadoo
Greg will draw on both his digital agency and in-house experience to make the case that sessions from specific quality traffic sources are in many cases, becoming scarcer and more expensive. He’ll examine threats to traffic levels across a range of online channels; grapple with what a marketer’s response should be; and advise on how we can keep website conversions and leads high. Even as quality site sessions come at more of a premium.
All Roads Lead to Conversion – Jordan Stachini – Founder, co&co
Marketing veteran Jordan will walk you through the importance of having an omni-channel approach to conversions. Drawing on real examples of how her offline & online activity has driven conversions in both B2B & B2C spaces, she’ll give you actionable insights on building a more holistic conversion strategy. While also tackling myths about conversions, and diving into how we should think about conversions at different stages of our sales cycles.
Why Less is (so much) More – Matt Kaye – Founder, Kanary Digital
With over a decade of experience working in B2B in-house marketing functions, Matt will discuss how adopting an account based marketing (ABM) strategy will drive more effective conversions. He’ll explore the common pitfalls marketers fall in to when communicating with their audience, provide top tips on how to build an ABM strategy, and discuss the best ways to influence internal stakeholders to buy into this approach.
Keeping Conversions High in a Crazy Property Market – Adam Graver, Head of Performance Marketing, Lomond
“It’s a bloodbath”…“House prices fall at fastest rate since 2009”…“Risk of UK housing market crash rises by the day”…
All of these are Guardian quotes from the last few months, but is it really the case that the property market is suffering as much as it is? With almost a decade of experience in marketing within the property sector, Adam Graver will be talking about how Lomond, the UK’s leading network of letting agents buck the trend by investing in technology and CRO to keep leads strong despite what the media says. Adam will draw on the tactics used within performance marketing to keep ahead of a seemingly downward turn in the sector. Giving you great insights on how to maintain high conversions in tricky times.
AI – nature vs nurture – Sophie Howard, Group Advertising Strategist, Crafted
Fresh from her talk at BrightonSEO, Sophie will be covering the evolving role of AI in paid advertising and how to harness its power for conversion. In this talk, Sophie will look beyond the clickbait headlines about AI, and delve into how it’s impacting paid advertising right now. She’ll walk you through actionable takeaways on striking the right balance between AI and human intervention to drive conversions.
Sign up and get ready to see the results 🚀
What’s it like to speak at and attend?
Jack from Hallam and Sophie from the Lomond Group, talk through what its like to speak at and attend the BIG Conversion Meet-up. If we still haven’t convinced you to sign up, we think they might!
Greg LandonHead of Marketing, LeadooGreg LandonHead of Marketing, Leadoo
Greg has an extensive background in marketing agencies across the UK – having managed digital activity for clients including Airbus, Sage, the White Company, Crew Clothing and the Welsh Government.
Greg was drawn to Leadoo because it simplifies so much of the Conversion and Website work he used to do in agencies. And now he tells other marketers all about it!
Jordan StachiniFounder, co&coJordan StachiniFounder, co&coJordan is the self confessed, ‘Least fluffy marketing person you will ever meet’. Having worked both agency side and in-house, over her 12 year marketing career, managing teams across the UK, Europe, Africa, The Middle East and Asia. Now as the founder of co&co – a Manchester based marketing agency specialising in Strategy, Engagement, Social Media, Branding and Events, and with her obsession of always providing a no fluff, no bull approach to marketing – where ROI is king, Jordan and the co&co team work with clients to make a tangible and measurable impact to their bottom line through both online and offline activity. Jordan’s view is everything can be measured, in her own words.. “If you’re not measuring, then you’re not marketing – you’re gambling”
Matt KayeFounder, Kanary DigitalMatt KayeFounder, Kanary Digital
Matt is an experienced marketer with over a decade of experience working both agency side and in-house. His experience has predominantly been in professional services, most recently working for EY to support their People Advisory Services practice. He has recently founded Kanary Digital, a London based digital marketing agency specialising in professional services marketing across Strategy, Content and Demand Generation.
As a typical Yorkshireman, he is never one to dress up a problem, or a solution, and if he feels like there is a better way of doing things then he’ll let you know! Straight talking and to the point, he’s all about improving performance, but having fun along the way.
Adam GraverHead of Performance Marketing, LomondAdam GraverHead of Performance Marketing, LomondAdam is a seasoned marketing professional with nearly a decade of experience in the property sector. Having worked for Lomond, a dynamic network comprising 12 brands across the UK from Aberdeen to Brighton, he boasts an impressive track record. Previously serving as the Head of Marketing for the UK’s third-largest estate agent, Adam now leads the charge in performance marketing at Lomond. With his witty, fun, and straight-talking demeanor, he infuses passion into the sector and performance marketing. Prepare to be inspired by his engaging insights and expertise at the marketing conference! (And yes, this was written by Chat GPT!)
Sophie HowardGroup Advertising Strategist, CraftedSophie HowardGroup Advertising Strategist, Crafted
Sophie has been working in digital marketing since 2007, witnessing first-hand the evolution from manual bid handling to the AI-driven algorithms of today.
With well-rounded experience both agency and client side, Sophie has supported brands to navigate the changing world of paid advertising across several industries including retail, charity, finance, attractions and tourism.
As well as leading the strategic direction of a varied client base, from the British Museum to English National Ballet, Sophie supports the development of a paid advertising team.