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The BIG Conversion Meet-up

The BIG Conversion Meet-up

Everyman Cinema, Kings Cross, London

Wednesday 22.3.2023 8:30am-1:30pm UK Time

Come join us for a morning of conversion-focused conversation 💡

We know that increasing your web conversions is still something that marketers from all industries find to be a challenge. So, we thought we’d gather some of the industry’s brightest and have a morning of conversion focused conversation at our first ever BIG Conversion Meet up.

Why should you attend…?

🔥 4 awesome keynotes about conversions and CRO

🔥 Come along & learn the latest about how to increase your conversion rates

🔥 Network with like-minded marketing professionals

🔥 Coffee, tea and breakfast at a prime location Everyman Cinema, Kings Cross

Agenda for the day:

08.30am Breakfast & networking session (Light breakfast, tea & coffee)

09.30am Make your website your best performing sales channel, Brett James, Leadoo Marketing Technologies

10.00am 5 reasons why your social media strategy isn’t converting & exclusive ad reveal, James Urquhart, Letsrunmarketing

10.30am Mid-morning break & refreshments

11.00am The best websites use CRO, Kaya Heaton & Simran Kabotra, Footprint Digital

11.30pm Using messaging to drive conversions, Emma Humphrey, Genius Marketing

12.00pm Networking & refreshments

Keynote Session Details 🔎

Make your website your best performing sales channel – Brett James, Leadoo

96% of your website visitors aren’t ready to buy… yet. But that doesn’t mean they’re a lost cause – in fact, they’re just at a different phase in the buyer’s journey. They need a helping hand from you and your website to get them to the destination. Brett James will discuss the ways in which you can leverage your website to provide personalised experiences to your visitors and make the most of every conversion opportunity. Let’s make your website your best-performing sales channel.

5 reasons why your social media strategy isn’t coverting (plus exclusive ad reveal!) – James Urquhart, Letsrunmarketing

In this talk James discusses the 5 biggest reasons why your Social Media Strategy isn’t working and what you can do to improve to make social a commercial monster for your business! As well as revealing an exclusive Facebook Ad that will result in game changing results!

The best websites use CRO – Kaya Haton & Simran Kabotra, Footprint Digital

In this talk, Simran and Kaya will take you through an interactive session designed to demonstrate the importance of knowing your customer and optimising well for them through Conversion Rate Optimisation (CRO), a key element of Digital Marketing which relies on the rule of test and measure, always and forever! As well as this, Conversion from an agency perspective will be explored in the context of wider digital marketing strategies and content as a conversion tool.

Using messaging to drive conversions – Emma Humphrey, Genius Marketing

This session will share 5 key principles that can be applied to campaign messaging to optimise conversions. The advice will be practical, easy to apply and you’re actively encouraged to bring an existing campaign’s assets with you to work on during the session. Emma will also be on hand to look at specific examples afterwards and provide individual pointers during the networking session.

Sign up and get ready to see the results 🚀

Speaking 🎤

  • Brett James
    Brett James
    Country Lead UK,
    Leadoo Marketing Technologies
    Brett James
    Brett James
    Country Lead UK,
    Leadoo Marketing Technologies

    Brett James is a versatile marketing & sales hybrid with extensive experience working in the marketing technology and agency space. Brett‘s a charismatic speaker that always delivers concrete takeaways and engages a lot with the audience.

  • Kaya Heaton
    Kaya Heaton
    Partnership Development Manager, Footprint Digital
    Kaya Heaton
    Kaya Heaton
    Partnership Development Manager, Footprint Digital

    Kaya is a Partnership Development Manager at Footprint Digital, with experience in educating businesses and students about CRO and the benefits of conversion-driven digital marketing.

  • Simran Kabotra
    Simran Kabotra
    Content Manager, Footprint Digital
    Simran Kabotra
    Simran Kabotra
    Content Manager, Footprint Digital
    Simran is a Content Manager at Footprint Digital with 3 years of experience in working with clients to improve their search rankings and conversions through conversion-focused copy and CRO best practices. Simran particularly enjoys working on creative projects that inspire and help businesses achieve more than they previously thought possible.
  • James Urquhart
    James Urquhart
    Managing Director,
    Let’s Run Marketing
    James Urquhart
    James Urquhart
    Managing Director,
    Let’s Run Marketing
    James is a straight talking, cut through the bull kinda guy. A trustworthy leader in both off and online marketing with over 10-years of experience, in this time he has helped over 1500 businesses. He uses this expertise to turn social media marketing on its head; recently resulting in winning Best Social Media Campaign for the Construction Industry in 2022 at the Construction Marketing Awards!
  • Emma Humphrey
    Emma Humphrey
    Genius Marketing
    Emma Humphrey
    Emma Humphrey
    Genius Marketing
    Emma is a former Marketing Director and award-winning Creative Director whose passion for brand, identity and messaging led her to form her own creative agency, Genius. Her days are spent helping clients to make more money from who they are, discovering the truth of their brand and framing it in a way that propels them along the path to commercial success.