With a wide variety of sales and marketing tools available today and an infinitely broader variety of needs, this comparison whitepaper offers a guide through the decision-making process. The tools available today for sales analytics and marketing technology offer a number of alternatives.
To offer a fair and an insightful comparison, we have chosen in this report to concentrate on the leading conversational platforms. This will include three of the industry’s strongest challengers, represented by the companies of Drift and Intercom, alongside Leadoo Marketing Technologies.
Keeping things simpleBots & Conversational Marketing
Market Leaders in Conversational Platforms
Drift UI Intercom UILeadoo UI
Understand your objectives
Keeping things simple
Bots & Conversational Marketing
Conversational Marketing is a method of engaging with website visitors and converting leads via dialogue-driven activities. Conversational Marketing aims to create relationships with the consumer by building trust through conversations and by making the buying experience as smooth and easy as possible. A study by Forrester suggested that 87% of companies know that a traditional buying experience is no longer enough to satisfy their customers. Conversational Marketing is a response to this demand for a better experience in the digital age.
Bots are a conversational engagement tool which has exploded in variety and use in recent years. From the original Live Chat and ChatBots offering simple Q&A and customer service, to a new wave of utilising automated conversations, the growing application and innovation in automated conversational technology shows no signs of abating any time soon.
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