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Security at Leadoo AIGeneral Terms & ConditionsData & GDPRKNOWLEDGE
Case StudiesBlogsEventsSupport & Starting
Support Articles & HubSupport Videos (Youtube)Try Leadoo Free (Leadoo Lite)Partners & Careers
PartnershipsCareersSecurity & Privacy
Security at Leadoo AIGeneral Terms & ConditionsData & GDPRCASE STUDY
Universal Robots
How Universal Robots power commercial success and user engagement with Leadoo AI – universally
Year-on-year increase in engagement rate
Languages that Leadoo bots are now live in
Discussion to conversion rate for Leadoo AI bots
Technical & expensive robots brought via Leadoo bots to date
KEY DETAILS
Company: Universal Robots
Visit: https://www.ubbink.com/int/
Industries: B2B, Manufacturing, Technology
Company Size: 1000+ employees
Location: Denmark
KEY RESULTS
Universal Robots (UR) are a global manufacturer of collaborative robots (or cobots), which enable companies of all sizes to take advantage of robotic automation. So high-tech, high-value, and highly effective products. But as you can imagine, they are a very considered purchase for many businesses.
We sat down with Sabine Vidrike, Global Lead Management Strategist at UR, to discuss how Leadoo has helped drive more of those considered purchases. And how within a year, it has become a global tool in Sabine’s Lead Acquisition strategy.
With a purchase as considered and potentially complex as a robot, Sabine realised that conversational chatbots – particularly on key URLs like product pages – could achieve two core benefits:
Sabine explains that “I looked at many different chatbot and conversational marketing options. Established providers like Drift or Intercom were more impersonal, and I knew I would struggle to get the onboarding support I needed. What drew me to Leadoo was the clear customer support and success plans laid out within the sales process.”
Sabine Vidrike
Global Lead Management Strategist, Universal Robots
“As someone who was going to be responsible for creating new bots and dynamic content internally, that level of guaranteed onboarding was almost as important as the platform’s unique features that we’ve made such wide use of – like the Inpage Bots”.
All that early onboarding and support clearly paid off, because Sabine became a Leadoo AI power-user within Universal Robots extremely quickly.
With Leadoo’s help, she developed interactive chatbots on high-traffic top-nav pages like the Home or About pages, with the goal of immediately sign-posting as many users as possible. But the real stroke of genius was in the chatbot branding. The wonderfully named ‘ArthUR’ now assists you with any question you have. Whether it’s technical support, talking to a salesperson, or even applying for a job at UR!
With ArthUR on all high-traffic pages, Sabine and UR were aiming for a discussion-to-lead rate of 10% from all Leadoo bots. But in 2023, they have averaged close to double this. A discussion-to-lead conversion rate of 17% across all bots.
This has been aided by very good use of Inpage bots on product pages. As you scroll through any UR product page, underneath the technical specs and immediate CTAs, you’ll be greeted organically by an in-page version of ArthUR. This instantly allows you to see the product in action, check if it’s the right product for you, or ask technical questions that support & sales teams will proactively know is specifically about that product.
As Sabine explains: “the in-page bots have been a major factor in lead generation. From Leadoo’s Analytics and Attribution models, we know that 84 cobots have been sold to date – where the bots were the last pre-sale touchpoint.”
“For such high-value items, the bots have become an important sales tool in and of themselves. And they have the added benefit of providing our sales team with key information about customers. We pass info such as user name, company, country, contact details and bot responses directly into our CRM from Leadoo via integration.”
Over time, the bots have also become an integral part of UX on the site. In 2023 to date, the bots have received 69% more discussions than the corresponding period in 2022. That came despite an 11% decrease in overall site users.
Meaning the rate at which users engage with the bots is up 92% year-on-year. And overall conversion rate through the bots has increased 21% year-on-year.
This widespread adoption of the bots by users shows that while they are helping drive sales and efficiencies, they are also a key factor in Sabine’s goal of delivering enhanced customer experience onsite.
All these bot success stories have meant that Leadoo is now going global within Universal Robots. Having initially started on UR’s English language websites, Sabine has recently finished rolling localised and translated versions of the bots across 11 different languages!
As Gavin Greer, UR’s Customer Success Manager explains: “we pride ourselves on making our bots and insights as easy to use as possible. But even so, Sabine and Universal Robots have really run with the platform to an impressive level.”
“ArthUR is just ingenious. Both in its branding and in how UR have used it onsite. It shows not just how effective signposting tools like this can be on conversion rate. But also how creative and effective implementation is key to maximising conversion rates – even with conversion tools in play.”
“Sabine has been an absolute pleasure to work with, and her roll-out of the bot across 11 other languages is a testament to how determined she is to continuous improvement. And how quickly she has become a Leadoo power-user. We can’t wait to help get the most of 12 ArthURs all around the world!”
Implementing Leadoo AI is extremely easy. Simply add the Leadoo bot script to your website header or the pages of your choice. You can also implement the chatbots to your website by using Google Tag Manager.
We recommend placing the script within the <head> tags of you websites global header. This allows the triggering of the chat to be managed fully through your Leadoo platform and you never have to add any other Chat / CTA scripts. <head> tags can usually be found from the site’s “Theme editor” (within header.php file).
Alternatively, you can copy paste the script within <body> tag of each page you want the bot to appear in. The content of <body> is often accessible through the pages’ html (text) editor.
Adding script via Google Tag Manager
We advise you NOT to embed any Leadoo scripts through Google Tag Manager:
When you are embedding an InpageBot / VisualBot, you have multiple options to choose from to find the way to embed, that fits you best.
Both bot types are embedded similarly.
We recommend using the Dynamic Embedding method when embedding InpageBots and VisualBots. That way you can manage the bots on your website directly from Leadoo’s platform and you don’t need to access you CMS anymore every time you want to change the bots on your website.
Basically you create slots on your website (eg. Blog-post-slot & Front-page-slot-footer) and then you decide on Leadoo platform, which bot goes in to which slot. Now when you want to update all your blog post bots, you don’t have to change all those manually, but instead you just select different bot to be shown on that specific slot.
Go to Conversation Kit -> General Bot Settings -> Dynamic Embedding
To create your first bot slot, click on + Add new bot slot. Once you click save the slots will automatically sort into alphabetical order to help you find them easier.
Use URLs to name the bot to make it easy to find and understand where the slot is used.
If you use bot slots on multiple pages, use the same naming logic as in chatbots (wildcards / ie. *leadoo.com/*)
Another way of naming slots is like in the picture above ie. “Front-page-header” etc.
Note! If you rename the slot, you will need to update the script on your website too. Because of this, we don’t recommend renaming them after they have been embedded on your website. If you do rename them, you can always rename them back to what they were to fix this issue.
After creating bots slots, you can assign which bot will appear in each bot slot. For example, find the bot created for blog posts, go to settings then triggers, and select the correct clot e.g. Blog-post-slot. Save, and repeat for each InpageBot and VisualBot as needed.
Note! You can only insert one bot into each slot unless you are running an A/B test.
Now you can copy the slots from the Leadoo platform and add them to your CMS. (If you haven’t selected any bots to be seen on those slots yet, nothing will go live, so you can do this even before making the bots.)
Remember to add the Leadoo dynamic bot script (found in individual bot settings -> code) to your website header. This enables bot slots to work on your site.
If you are a developer or advanced user, you can also click “Show the full list of code” to see all possible options available.
Click the “copy” icon to get the code to your clipboard.
Once you have the code copied, you can go to your website management. If you are using WordPress, the easiest way to embed the bot is to go to your editor. In this example we are embedding with Elementor. But this logic works for any other website management system.
Choose the section where you want to embed the bot. Click on it to open it.
In the Text Editor you can see the visual editor and the text editor. What you want to do, is to work in the Text Editor because this is a HTML site of the website and this is where the bot will go. Switch to the text site and go to the place where you want to put the Bot.
Add a little bit of space between the text and the bot code. Copy-paste the Bot to where you want it to show. And update the page to see the end result.
If you want to embed your Visualbots or Inpagebot using simple script, you can follow the same steps as you would with dynamic embedding. Only difference would be picking a different code. You also don’t have to create bot slots.
Click the “copy” icon to get the code to your clipboard. After this you can move on to Step 2
Leadoo bots are much smaller than many other embedded tools you may be using on your site. We take extra steps to ensure that the bots themselves are small (transfer-size wise) and don’t impact page load performance. We also ensure that our caching rules are flexible enough to allow for caching on the browser-side so that subsequent navigations through your site don’t incur extra transfer costs in downloading our bot(s) more than once.
Leadoo AI uses a CDN (Content Distribution Network) to store cached copies of our bots close to all of our potential users.
Due to these features, Leadoo AI strongly recommends against attempting to improve page performance by including third party tools or custom tweaks to improve the performance of our bots. Doing so will, in most cases, result in a less efficient setup or our bots simply failing to run.
More information can be found on https://docs.leadoo.io/docs/config-page-performance
When you are either an Owner-user or Admin-user, you can access your Leadoo backend’s settings.
From settings, you need to go to “General” and then to the tab “Other”. The first field you see is “Privacy Policy link” and you can add your own privacy policy link there. This will show up as a “By clicking or typing you accept our Terms of Service”. Terms of Service -part will be a hyperlink to your privacy policy site.
If you happen to have different privacy policies for recruitment and for other purposes, you can choose “Bot specific privacy policy” to be on “Yes” and then you’ll have the privacy policy link field in each of your bots’ settings.
Leadoo AI elevates your existing chatbots with real-time, intelligent conversations. It’s trained on your website and documents, enabling it to instantly answer customer questions about your products or services—particularly in situations where manual mapping would be inefficient. Whether visitors are exploring if your offering suits their needs or looking for a specific product, Leadoo AI provides relevant, tailored responses.
It enhances structured journeys and supports more open-ended interactions, letting users navigate freely. Leadoo AI strikes the perfect balance between automation and live chatbot interaction, ensuring a smooth transition to human support when needed, improving user experience and increasing conversions.
Want to try it out? Discover some of the capabilities here: https://leadoo.com/ai/
Leadoo AI can be easily integrated into your Chatbot and InpageBot flows, just like any other node. Place it strategically where it can make the biggest impact, such as in areas with a broad range of offerings—like training courses—where it’s difficult to predict every possible question. Leadoo AI acts as an expert, guiding visitors through complex queries and driving them toward conversion
It also prevents dead ends by stepping in when predefined options don’t meet a visitor’s needs. Instead of waiting for live support, Leadoo AI instantly provides relevant answers, keeping the conversation flowing seamlessly
*This tool can be used in conjunction with Leadoo AI or with other chatbot functionality.
If Leadoo AI isn’t yet part of your subscription, simply contact your Customer Success Manager to explore how it can benefit your business.
For those already subscribed to Leadoo AI and looking to integrate it into your chatbots, check out the additional articles below for detailed step-by-step guides on building AI functionality into your bots and optimising its potential.
CASE STUDY
Insurance Sector
Streamlining content development and enhancing digital customer journeys
of all site visitors interacted with a Leadoo AI-powered quiz in the highest-performing setup
of manual live chat shifts replaced with AI, eliminating the burden of evening and night-shift coverage for customer service
autonomous AI conversations per month directly within the insurer’s online store
KEY DETAILS
Company: A major European insurance organization
Industry: Financial Services & Insurance
Focus: Digital services and customer experience (CX) development
Location: Finland
KEY RESULTS
Unprecedented engagement rate: In the best-performing module, up to 58% of all site visitors actively used an interactive test created with Leadoo AI.
Significant time savings in content development: Developing content pages accelerated dramatically as the team can now build and test new elements independently without requiring code or internal IT support.
Reduced customer support workload: AI-driven tools help customers find information on their own, reducing routine inquiries. 100% of live chat shifts were replaced with AI, lifting the burden of late-night coverage.
By utilizing Leadoo AI solutions, a major Finnish insurance provider enhanced its digital services, improved website user experience, and freed up internal IT resources for more efficient use.
In the financial and insurance sectors, seamless digital service is a critical competitive advantage. A major insurance provider sought a solution to address three core business objectives: driving cross-selling and upselling, improving online user experience, and reducing unnecessary, routine customer support inquiries.
Public-facing websites in this industry often contain massive amounts of complex information. The organization identified a need to provide customers with a visually clearer way to navigate site content, enabling them to find relevant tests, calculators, and services effortlessly. Leadoo AI was selected as the optimal platform, recognized by the company’s digital development team as the leading solution in the market.
Through the partnership, various InpageBots, VisualBots, and interactive Carousel Bots were introduced across the insurer’s main website. The solution proved so effective that the team expanded the use of interactive content beyond the public site to highlight key services behind the secure customer login portal.
Additionally, autonomous AI technology was deployed directly into their web store, independently handling over 100 complex customer conversations every month to guide buyers through their purchase journey.
“The collaboration has gone exceptionally well. Leadoo AI develops its platform at a rapid pace, and we’ve seen many of our feature requests and ideas turned into reality very quickly.”
– Company Representative, Major Insurance Provider
The practical benefits of the Leadoo AI platform are evident both in customer-facing interactions and internal operations.
Looking ahead, the organization sees even greater potential in leveraging Leadoo AI’s continuous platform innovation, with a strong focus on deploying further advanced AI-driven solutions.
“Moving forward, Leadoo’s AI capabilities will undoubtedly be our most valuable tool. I highly recommend Leadoo to other organizations of similar scale. They really know their craft and continuously advance their product based on customer feedback.”
– Digital Development Team, Major Insurance Provider
When trying to choose the MarTech providers, it’s easy to go with something well known. Familiarity often brings feelings of safety and certainty. But it’s important to understand what different software specialise this, and what challenges they are built to solve.
So we’ve compiled a comparison between Leadoo AI, a conversion platform, and Hubspot, a marketing automation & CRM pioneer. This comparison aims to help you understand which platform would suit your needs, goals, and budget the best.
Hubspot is a CRM and Marketing Automation system. While it is a leader in these areas, it is not in converting onsite traffic.
Leadoo AI exists to convert traffic and leads, passing them into CRM & MA systems. On average, Leadoo AI increases customer conversion rates 41% – Hubspot cannot claim this.
If conversions and leads are your goal, Leadoo AI has several different types of specialist onsite conversion tools, including: Inpage Bots, Visual Bots, Calculators, Quizzes and AI Chatbots.
Hubspot only converts visitors via forms and basic bottom right-corner chatbots. This can convert high intent visitors, but is not geared towards top-of-funnel leads or passive visitors.
These are just core high-level differences though.
We’ve developed an in-depth, free downloadable cheat-sheet which overviews all differences between Leadoo AI and Hubspot, including on pricing, platform, specialisms and capabilities.
The primary aim of this guide isn’t to hard sell you, but rather to give you all the information you need to buy confidently.
Want to see a demo of Leadoo AI?
In an increasingly competitive digital buying world, eCommerce businesses must embrace conversational marketing tools or risk losing out on revenue.
Leadoo AI, a website conversion platform, can help to activate website visitors, convert them into customers, and help you understand what why they bought.
Here’s how Leadoo AI can help to optimise your eCommerce function, increase conversion rates, and get your website generating more revenue.
Leadoo’s conversational marketing tools can capture leads through engaging chat interfaces, helping convert visitors into potential customers, even as they browse organically in-page.
By using AI-driven conversations, Leadoo can provide personalised product recommendations based on user behavior and preferences – improving their shopping experiences.
Automated chatbots can handle common customer inquiries 24/7, reducing the need for extensive human support, improving response times and creating better sentiment after purchases.
Leadoo AI’s conversational marketing tools can capture leads through engaging chat interfaces, helping convert visitors into potential customers, even as they browse organically in-page.
The platform provides valuable data and insights into customer interactions, helping businesses understand user behavior and optimise their marketing messaging and strategies.
Leadoo AI can integrate with existing eCommerce platforms, streamlining operations and ensuring a seamless flow of information, including within user chats.
By implementing these features, eCommerce businesses can increase engagement, drive sales, and enhance overall customer satisfaction throughout buying journeys.
The amount of extra revenue per visitor that UK glass supplier Express Glass Warehouse were able to drive through their site after bringing Leadoo AI onboard.
Read The Case Study
Ready to find out more? Get in touch with us below!
More interactivity. More gamified experiences. More qualified leads.
You can easily create fun and useful tests and calculators for your website visitors with Leadoo AI. Create top-notch NPS surveys, gamified culture tests for recruitment, price estimate calculators, or customer wishlist quizzes – all within our platform.
Leadoo bots make the best tests. Use the AdvanceLogic calculator to calculate the score and provide immediate feedback, pass on to a Live Chat agent, or notify someone internally via email when a particular test has been taken or a certain score obtained.
This could equally be used during recruitment processes to screen candidates, or for lead generation in the form of Product or Pricing requirements gathering. All bots are completely customisable, meaning we can help you to create a bot for any situation where testing might be needed.
Whether you need to provide a potential customer with a quote based on their needs, or see if a recruitment candidate would be a fit for your team, let us do the calculations for you.
Our advanced features allow you to create a calculator that will give your customer immense value and extremely qualified leads for you. To the left, you will see a VisualBot for example that lets you calculate your website conversion rate and potential ROI from using Leadoo.
When you want to know how happy your customers (or employees!) are, you can create a quick survey with Leadoo. Versatile tools make it easy to create engaging survey that everyone will click through.
Survey data is provided in a simple format, so you can take immediate action based on the results.
If your goal is to make your website more interactive with Tests & Calculators, Leadoo AI can do that. But you don’t need to be a tech whizz or expert. Our Conversion Experts are here to help you at all stages of the process.
They onboard new Leadoo AI customers, build your conversion tools and integrations, and help translate your business goals into website performance improvements. They’ll train you to use our platform, and continually optimise your solutions for better results.
Ready to find out more?
Take the burden off your customer-facing teams. Let Leadoo AI handle it 24/7 in 40+ languages.
You and your Customer Support/Service Team are superheroes, but you’re constantly fighting the same battles.
The phones are ringing, the inbox is overflowing, and it feels like you’re answering the same handful of questions over and over again.
Your team is great at solving complex problems, but they’re spending most of their time on FAQs amd simple, repetitive stuff…
The answer? Leadoo AI.
Or, play around a Leadoo AI bot, to see how quickly it can answer you questions, and potentially save your team time!
This is where Leadoo AI comes in. We’re an AI-driven, conversational platform that gives your team an always-on, always-ready assistant.
We scan and learn everything about your website, FAQs, sales or service documentation, in seconds. So our bots know exactly how to respond to users, at scale and in real-time.
Our conversational tools are designed to handle the easy, and not-so-easy stuff. So your team can focus on what matters most – helping customers with complex issues, and creating loyal brand advocates.
Leadoo’s AI-powered bots can handle FAQs and provide instant answers, 24/7.
Our AI-powered tools can also do this in 40+ languages for truly relevant and global customer service.
This means many customers can get the info they need immediately, without waiting for a live chat representative.
Your team can stop answering the same questions a million times and focus on the real challenges.
Leadoo offers you a powerful hybrid approach. Our bots can start the conversation, quickly map out a customer’s problem, and gather all the necessary information.
When, or if, it’s time to hand off to a human, the bot can seamlessly route the query to your team.Your Support Agents will get a complete summary of the issue and the customer’s conversation history right away, so they can jump straight to a solution.
You’re in control. Leadoo’s routing capabilities allow you to set up rules for when to bring in a human.
For example, on the rare occasion that a bot can’t answer a question, or if the conversation falls outside of a specific scope, the bot can automatically transfer the chat to an available team member via our LiveChat. This ensures that a human can always step in if you wish!
Ready to find out more?
