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Universal Robots
How Universal Robots power commercial success and user engagement with Leadoo AI – universally
Year-on-year increase in engagement rate
Languages that Leadoo bots are now live in
Discussion to conversion rate for Leadoo AI bots
Technical & expensive robots brought via Leadoo bots to date
KEY DETAILS
Company: Universal Robots
Visit: www.universal-robots.com
Industries: B2B, Manufacturing, Technology
Company Size: 1000+ employees
Location: Denmark
KEY RESULTS
Universal Robots (UR) are a global manufacturer of collaborative robots (or cobots), which enable companies of all sizes to take advantage of robotic automation. So high-tech, high-value, and highly effective products. But as you can imagine, they are a very considered purchase for many businesses.
We sat down with Sabine Vidrike, Global Lead Management Strategist at UR, to discuss how Leadoo has helped drive more of those considered purchases. And how within a year, it has become a global tool in Sabine’s Lead Acquisition strategy.
With a purchase as considered and potentially complex as a robot, Sabine realised that conversational chatbots – particularly on key URLs like product pages – could achieve two core benefits:
Sabine explains that “I looked at many different chatbot and conversational marketing options. Established providers like Drift or Intercom were more impersonal, and I knew I would struggle to get the onboarding support I needed. What drew me to Leadoo was the clear customer support and success plans laid out within the sales process.”
Sabine Vidrike
Global Lead Management Strategist, Universal Robots
“As someone who was going to be responsible for creating new bots and dynamic content internally, that level of guaranteed onboarding was almost as important as the platform’s unique features that we’ve made such wide use of – like the Inpage Bots”.
All that early onboarding and support clearly paid off, because Sabine became a Leadoo AI power-user within Universal Robots extremely quickly.
With Leadoo’s help, she developed interactive chatbots on high-traffic top-nav pages like the Home or About pages, with the goal of immediately sign-posting as many users as possible. But the real stroke of genius was in the chatbot branding. The wonderfully named ‘ArthUR’ now assists you with any question you have. Whether it’s technical support, talking to a salesperson, or even applying for a job at UR!
With ArthUR on all high-traffic pages, Sabine and UR were aiming for a discussion-to-lead rate of 10% from all Leadoo bots. But in 2023, they have averaged close to double this. A discussion-to-lead conversion rate of 17% across all bots.
This has been aided by very good use of Inpage bots on product pages. As you scroll through any UR product page, underneath the technical specs and immediate CTAs, you’ll be greeted organically by an in-page version of ArthUR. This instantly allows you to see the product in action, check if it’s the right product for you, or ask technical questions that support & sales teams will proactively know is specifically about that product.
As Sabine explains: “the in-page bots have been a major factor in lead generation. From Leadoo’s Analytics and Attribution models, we know that 84 cobots have been sold to date – where the bots were the last pre-sale touchpoint.”
“For such high-value items, the bots have become an important sales tool in and of themselves. And they have the added benefit of providing our sales team with key information about customers. We pass info such as user name, company, country, contact details and bot responses directly into our CRM from Leadoo via integration.”
Over time, the bots have also become an integral part of UX on the site. In 2023 to date, the bots have received 69% more discussions than the corresponding period in 2022. That came despite an 11% decrease in overall site users.
Meaning the rate at which users engage with the bots is up 92% year-on-year. And overall conversion rate through the bots has increased 21% year-on-year.
This widespread adoption of the bots by users shows that while they are helping drive sales and efficiencies, they are also a key factor in Sabine’s goal of delivering enhanced customer experience onsite.
All these bot success stories have meant that Leadoo is now going global within Universal Robots. Having initially started on UR’s English language websites, Sabine has recently finished rolling localised and translated versions of the bots across 11 different languages!
As Gavin Greer, UR’s Customer Success Manager explains: “we pride ourselves on making our bots and insights as easy to use as possible. But even so, Sabine and Universal Robots have really run with the platform to an impressive level.”
“ArthUR is just ingenious. Both in its branding and in how UR have used it onsite. It shows not just how effective signposting tools like this can be on conversion rate. But also how creative and effective implementation is key to maximising conversion rates – even with conversion tools in play.”
“Sabine has been an absolute pleasure to work with, and her roll-out of the bot across 11 other languages is a testament to how determined she is to continuous improvement. And how quickly she has become a Leadoo power-user. We can’t wait to help get the most of 12 ArthURs all around the world!”
If you have any issues or need help you can contact [email protected]
Implementing Leadoo AI is extremely easy. Simply add the Leadoo bot script to your website header or the pages of your choice. You can also implement the chatbots to your website by using Google Tag Manager.
We recommend placing the script within the <head> tags of you websites global header. This allows the triggering of the chat to be managed fully through your Leadoo platform and you never have to add any other Chat / CTA scripts. <head> tags can usually be found from the site’s “Theme editor” (within header.php file).
Alternatively, you can copy paste the script within <body> tag of each page you want the bot to appear in. The content of <body> is often accessible through the pages’ html (text) editor.
Adding script via Google Tag Manager
We advise you NOT to embed any Leadoo scripts through Google Tag Manager:
When you are embedding an InpageBot / VisualBot, you have multiple options to choose from to find the way to embed, that fits you best.
Both bot types are embedded similarly.
We recommend using the Dynamic Embedding method when embedding InpageBots and VisualBots. That way you can manage the bots on your website directly from Leadoo’s platform and you don’t need to access you CMS anymore every time you want to change the bots on your website.
Basically you create slots on your website (eg. Blog-post-slot & Front-page-slot-footer) and then you decide on Leadoo platform, which bot goes in to which slot. Now when you want to update all your blog post bots, you don’t have to change all those manually, but instead you just select different bot to be shown on that specific slot.
Go to Conversation Kit -> General Bot Settings -> Dynamic Embedding
To create your first bot slot, click on + Add new bot slot. Once you click save the slots will automatically sort into alphabetical order to help you find them easier.
Use URLs to name the bot to make it easy to find and understand where the slot is used.
If you use bot slots on multiple pages, use the same naming logic as in chatbots (wildcards / ie. *leadoo.com/*)
Another way of naming slots is like in the picture above ie. “Front-page-header” etc.
Note! If you rename the slot, you will need to update the script on your website too. Because of this, we don’t recommend renaming them after they have been embedded on your website. If you do rename them, you can always rename them back to what they were to fix this issue.
After creating bots slots, you can assign which bot will appear in each bot slot. For example, find the bot created for blog posts, go to settings then triggers, and select the correct clot e.g. Blog-post-slot. Save, and repeat for each InpageBot and VisualBot as needed.
Note! You can only insert one bot into each slot unless you are running an A/B test.
Now you can copy the slots from the Leadoo platform and add them to your CMS. (If you haven’t selected any bots to be seen on those slots yet, nothing will go live, so you can do this even before making the bots.)
Remember to add the Leadoo dynamic bot script (found in individual bot settings -> code) to your website header. This enables bot slots to work on your site.
Click the “copy” icon to get the code to your clipboard.
Once you have the code copied, you can go to your website management. If you are using WordPress, the easiest way to embed the bot is to go to your editor. In this example we are embedding with Elementor. But this logic works for any other website management system.
Choose the section where you want to embed the bot. Click on it to open it.
In the Text Editor you can see the visual editor and the text editor. What you want to do, is to work in the Text Editor because this is a HTML site of the website and this is where the bot will go. Switch to the text site and go to the place where you want to put the Bot.
Add a little bit of space between the text and the bot code. Copy-paste the Bot to where you want it to show. And update the page to see the end result.
If you want to embed your Visualbots or Inpagebot using simple script, you can follow the same steps as you would with dynamic embedding. Only difference would be picking a different code. You also don’t have to create bot slots.
Click the “copy” icon to get the code to your clipboard. After this you can move on to Step 2
Leadoo bots are much smaller than many other embedded tools you may be using on your site. We take extra steps to ensure that the bots themselves are small (transfer-size wise) and don’t impact page load performance. We also ensure that our caching rules are flexible enough to allow for caching on the browser-side so that subsequent navigations through your site don’t incur extra transfer costs in downloading our bot(s) more than once.
Leadoo AI uses a CDN (Content Distribution Network) to store cached copies of our bots close to all of our potential users.
Due to these features, Leadoo AI strongly recommends against attempting to improve page performance by including third party tools or custom tweaks to improve the performance of our bots. Doing so will, in most cases, result in a less efficient setup or our bots simply failing to run.
More information can be found on https://docs.leadoo.io/docs/config-page-performance
When you are either an Owner-user or Admin-user, you can access your Leadoo backend’s settings.
From settings, you need to go to “General” and then to the tab “Other”. The first field you see is “Privacy Policy link” and you can add your own privacy policy link there. This will show up as a “By clicking or typing you accept our Terms of Service”. Terms of Service -part will be a hyperlink to your privacy policy site.
If you happen to have different privacy policies for recruitment and for other purposes, you can choose “Bot specific privacy policy” to be on “Yes” and then you’ll have the privacy policy link field in each of your bots’ settings.
Want to learn how to quickly create, configure, and optimize powerful AI bots? Join our new hands-on training focused on building AI bots in Leadoo AI!
The goal of this session is to give you a solid understanding of the fundamentals of building AI bots and the confidence to start creating and improving your own.
Ronja Granholm
TAM Team Lead
Leadoo AI elevates your existing chatbots with real-time, intelligent conversations. It’s trained on your website and documents, enabling it to instantly answer customer questions about your products or services—particularly in situations where manual mapping would be inefficient. Whether visitors are exploring if your offering suits their needs or looking for a specific product, Leadoo AI provides relevant, tailored responses.
It enhances structured journeys and supports more open-ended interactions, letting users navigate freely. Leadoo AI strikes the perfect balance between automation and live chatbot interaction, ensuring a smooth transition to human support when needed, improving user experience and increasing conversions.
Want to try it out? Discover some of the capabilities here: https://leadoo.com/ai/
Leadoo AI can be easily integrated into your Chatbot and InpageBot flows, just like any other node. Place it strategically where it can make the biggest impact, such as in areas with a broad range of offerings—like training courses—where it’s difficult to predict every possible question. Leadoo AI acts as an expert, guiding visitors through complex queries and driving them toward conversion
It also prevents dead ends by stepping in when predefined options don’t meet a visitor’s needs. Instead of waiting for live support, Leadoo AI instantly provides relevant answers, keeping the conversation flowing seamlessly
*This tool can be used in conjunction with Leadoo AI or with other chatbot functionality.
If Leadoo AI isn’t yet part of your subscription, simply contact your Customer Success Manager to explore how it can benefit your business.
For those already subscribed to Leadoo AI and looking to integrate it into your chatbots, check out the additional articles below for detailed step-by-step guides on building AI functionality into your bots and optimising its potential.
CASE STUDY
Seamless digital customer guidance and a proactive partnership supporting student recruitment
students annually – one of Finland’s largest education providers
multichannel customer service journey for students, applicants, and corporate clients
KEY DETAILS
Company: Savo Consortium for Education (Sakky)
Website: https://sakky.fi/en/sakky
Industry: Education & Training
Company Size: Over 15,000 students annually, operating across Varkaus, Kuopio, Siilinjärvi, and Iisalmi
Location: Finland
Solutions: Leadoo AI Conversion Platform, InpageBots, ChatBots, AI-powered customer service automation
KEY RESULTS
Conversational bots seamlessly guide applicants and diverse stakeholders to the right study programs and services
Leadoo AI’s proactive, expert support resolves challenges quickly without straining internal resources
A flexible platform combines bots and AI conversations into a functional whole across evolving service models
Savo Consortium for Education provides a wide range of study programs for youth, compulsory education students, adults, and corporate clients. With a high volume of students and a diverse offering, an online solution was needed to guide visitors with varying needs smoothly.
When initially searching for a partner, the goal was to build seamless user journeys that help visitors find answers and get in touch with minimal effort. Leadoo AI was chosen thanks to its flexible features and clear service pathways.
“We were looking for a solution that would allow us to build customer journeys, answer questions, and generate incoming inquiries. Leadoo AI provided a flexible service offering and functionalities that best met our needs.”
– Eero Väätäinen, Marketing Manager, Savo Consortium for Education
Onboarding and ongoing collaboration with the Leadoo AI team have been smooth and dependable for Savo Consortium for Education. The marketing team particularly appreciates prompt answers and hands-on help, ensuring they are never left alone with the software.
Leadoo AI’s active support ensures that solutions are developed continuously and new AI features are quickly put to productive use.
– Eero Väätäinen, Marketing Manager, Savo Consortium for Education
In a multichannel educational environment, inquiry needs evolve, but the Leadoo AI platform has proved to be a versatile solution. Using bots alongside AI chat features, visitors receive answers and guidance around the clock.
Standard reporting provides clear visibility into visitor traffic and bot performance, supporting ongoing service improvements across the institution.
“Building user journeys and combining automation with AI-driven conversations has worked really well. The platform is user-friendly, and embedding new elements across different pages is straightforward.”
Savo Consortium for Education gladly recommends the Leadoo AI platform to other organizations aiming to elevate their digital customer experience.
– Eero Väätäinen, Marketing Manager, Savo Consortium for Education
41% AVERAGE UPLIFT IN CONVERSION RATES
Leadoo AI talks to every visitor, qualifies and captures leads, answers support questions, and routes interactions to the right team. Live on your site within 7 days.
Everything you need to turn traffic into leads, customers and advocates.
AI-powered or pre-set conversational tools that engage visitors, qualify them, and route leads to your team 24/7. Reach specific users with relevant content in realtime.
Turn website visits into conversations.
See who is visiting your website, how they are using it over lifetime journeys, and what touchpoints are needed to turn them into leads and happy customers.
100% GDPR compliant, 0% cookies.
Our agentic engine reads intent, generates responses, and acts across marketing, sales, and support teams to help you master our platform.
Conversational bots that engage every visitor, qualify leads and answer support questions, then route them to the right team.
Set a goal and then have our platform build a working conversational tool for you. From idea to website visitors conversations in minutes.
Read more
Rewrite and translate bot content automatically with the power of AI, and use our Brand DNA tool to instantly reflect the tone and look of your brand.
Read moreSee for yourself
We’ll be in touch to show how we can identify, nurture, convert and support your website traffic.
Get a demo
Turn your website into a Conversion Engine that talks with and nurtures your visitors 24/7. On average, our Conversational Marketing tools raise website conversion rates by 41%.
Send all those new leads directly to Sales via Leadoo or integrations with your CRM. Notify reps when in-pipeline companies are visiting, and personalise what they see.
Answer FAQs, direct users to the right information, and hand over to a live agent when it matters, through Leadoo’s mix of pre-set and AI-driven conversational pathways.
Drag the sliders. See what Leadoo AI could add to your pipeline.
Extra leads per month:
+256/mo
Extra pipeline per year:
£3.1M
Based on Leadoo AI’s average 41% conversion rate lift
Privacy is built in from the start. Leadoo AI is fully GDPR-compliant, end-to-end secure, and your data is safely stored within the EU.
100% GDPR-compliant, 0% Cookies.
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CASE STUDY
Seamless service availability and fully automated driver recruitment
uninterrupted service availability for sales and quote requests, 365 days a year
separate driver recruitment campaigns needed – new professionals are hired directly from the candidate database built by the bot
proactive partnership where the client’s ideas are instantly turned into advanced, practical solutions
KEY DETAILS
Company: Hemmon Kuljetus Oy
Website: www.hemmonkuljetus.fi
Industry: Logistics and Transport Services
Company Size: Founded in 1981, a family-owned business employing approximately 130 people
Location: Finland
Solutions: Leadoo AI Conversion Platform, ChatBots, InpageBots, Recruitment Bots, and Campaign Bots
KEY RESULTS
The recruitment bot collects open applications so efficiently that separate hiring campaigns haven’t been needed in a long time.
Moving and transport quote requests enter the system pre-structured 24/7, speeding up sales response times.
The same flexible platform seamlessly scales across sales, site navigation, HR hiring, and marketing campaigns.
In the logistics industry, speed and easy accessibility are key competitive advantages. Operating since 1981 and employing around 130 people, Hemmon Kuljetus wanted to enhance its customer service and ensure uninterrupted availability across its digital channels.
The goal was to provide customers with a low-threshold channel to submit moving and transport quote requests or general inquiries at any time of day. Leadoo AI was selected as the partner thanks to its strong reputation and positive references from other companies.
“We wanted to improve our service and be accessible 24/7/365 so that customers could submit quote requests whenever it suits them, allowing us to respond as quickly as possible. We heard a lot of good things about Leadoo from companies already using it.“ – Hemmon Kuljetus
Hemmon Kuljetus integrated Leadoo AI conversion tools across various sections of its website. Tailored user journeys were built for submitting moving and transport quote requests, general navigation, and receiving job applications.
The bots are also used for marketing campaigns and periodic competitions. The platform’s flexibility and ease of use make it an efficient daily tool for both the sales and HR teams.
Deploying conversational bots brought immediate efficiency and smoothness to internal processes.
– Hemmon Kuljetus
In addition to the platform’s versatility, Hemmon Kuljetus praises the seamless, collaborative approach to everyday teamwork.
“The collaboration has been exceptionally smooth from day one and continues to be with every new bot we build. Leadoo AI has been fantastically one step ahead of us: whenever an idea is born and shared with them, their response is already a fully fleshed-out solution. We definitely recommend Leadoo to others—it’s easy to recommend something that works so well.“ – Hemmon Kuljetus
Do you know how your bots are really performing? Are they optimized for maximum impact? Join our Conversion Insights training and learn to read your data like a pro.
In this webinar, we’ll dive deep into Leadoo AI analytics. You’ll learn how to understand key metrics, identify bottlenecks in your bot flows, and use the collected data to continuously improve your conversion funnel. Stop guessing—start making data-driven decisions.
Lukasz Jordan
Product Director
