Implementing Leadoo is extremely easy. Simply add the Leadoo bot script to your website header or the pages of your choice. You can also implement the chatbots to your website by using Google Tag Manager.


We recommend placing the script within the <head> tags of you websites global header. This allows the triggering of the chat to be managed fully through your Leadoo platform and you never have to add any other Chat / CTA scripts. <head> tags can usually be found from the site’s “Theme editor” (within header.php file).
Alternatively, you can copy paste the script within <body> tag of each page you want the bot to appear in. The content of <body> is often accessible through the pages’ html (text) editor.
Adding script via Google Tag Manager
We advise you NOT to embed any Leadoo scripts through Google Tag Manager:

When you are embedding an InpageBot / VisualBot, you have multiple options to choose from to find the way to embed, that fits you best.
Both bot types are embedded similarly.
We recommend using the Dynamic Embedding method when embedding InpageBots and VisualBots. That way you can manage the bots on your website directly from Leadoo’s platform and you don’t need to access you CMS anymore every time you want to change the bots on your website.
Basically you create slots on your website (eg. Blog-post-slot & Front-page-slot-footer) and then you decide on Leadoo platform, which bot goes in to which slot. Now when you want to update all your blog post bots, you don’t have to change all those manually, but instead you just select different bot to be shown on that specific slot.
Go to Conversation Kit -> General Bot Settings -> Dynamic Embedding
To create your first bot slot, click on + Add new bot slot. Once you click save the slots will automatically sort into alphabetical order to help you find them easier.

Use URLs to name the bot to make it easy to find and understand where the slot is used.
If you use bot slots on multiple pages, use the same naming logic as in chatbots (wildcards / ie. *leadoo.com/*)
Another way of naming slots is like in the picture above ie. “Front-page-header” etc.
Note! If you rename the slot, you will need to update the script on your website too. Because of this, we don’t recommend renaming them after they have been embedded on your website. If you do rename them, you can always rename them back to what they were to fix this issue.
After creating bots slots, you can assign which bot will appear in each bot slot. For example, find the bot created for blog posts, go to settings then triggers, and select the correct clot e.g. Blog-post-slot. Save, and repeat for each InpageBot and VisualBot as needed.
Note! You can only insert one bot into each slot unless you are running an A/B test.

Now you can copy the slots from the Leadoo platform and add them to your CMS. (If you haven’t selected any bots to be seen on those slots yet, nothing will go live, so you can do this even before making the bots.)
Remember to add the Leadoo dynamic bot script (found in individual bot settings -> code) to your website header. This enables bot slots to work on your site.

If you are a developer or advanced user, you can also click “Show the full list of code” to see all possible options available.

Click the “copy” icon to get the code to your clipboard.

Once you have the code copied, you can go to your website management. If you are using WordPress, the easiest way to embed the bot is to go to your editor. In this example we are embedding with Elementor. But this logic works for any other website management system.
Choose the section where you want to embed the bot. Click on it to open it.

In the Text Editor you can see the visual editor and the text editor. What you want to do, is to work in the Text Editor because this is a HTML site of the website and this is where the bot will go. Switch to the text site and go to the place where you want to put the Bot.

Add a little bit of space between the text and the bot code. Copy-paste the Bot to where you want it to show. And update the page to see the end result.
If you want to embed your Visualbots or Inpagebot using simple script, you can follow the same steps as you would with dynamic embedding. Only difference would be picking a different code. You also don’t have to create bot slots.
Click the “copy” icon to get the code to your clipboard. After this you can move on to Step 2

Leadoo bots are much smaller than many other embedded tools you may be using on your site. We take extra steps to ensure that the bots themselves are small (transfer-size wise) and don’t impact page load performance. We also ensure that our caching rules are flexible enough to allow for caching on the browser-side so that subsequent navigations through your site don’t incur extra transfer costs in downloading our bot(s) more than once.
Leadoo uses a CDN (Content Distribution Network) to store cached copies of our bots close to all of our potential users.
Due to these features, Leadoo strongly recommends against attempting to improve page performance by including third party tools or custom tweaks to improve the performance of our bots. Doing so will, in most cases, result in a less efficient setup or our bots simply failing to run.
More information can be found on https://docs.leadoo.io/docs/config-page-performance
When you are either an Owner-user or Admin-user, you can access your Leadoo backend’s settings.
From settings, you need to go to “General” and then to the tab “Other”. The first field you see is “Privacy Policy link” and you can add your own privacy policy link there. This will show up as a “By clicking or typing you accept our Terms of Service”. Terms of Service -part will be a hyperlink to your privacy policy site.
If you happen to have different privacy policies for recruitment and for other purposes, you can choose “Bot specific privacy policy” to be on “Yes” and then you’ll have the privacy policy link field in each of your bots’ settings.
Leadoo AI elevates your existing chatbots with real-time, intelligent conversations. It’s trained on your website and documents, enabling it to instantly answer customer questions about your products or services—particularly in situations where manual mapping would be inefficient. Whether visitors are exploring if your offering suits their needs or looking for a specific product, Leadoo AI provides relevant, tailored responses.
It enhances structured journeys and supports more open-ended interactions, letting users navigate freely. Leadoo AI strikes the perfect balance between automation and live chatbot interaction, ensuring a smooth transition to human support when needed, improving user experience and increasing conversions.

Want to try it out? Discover some of the capabilities here: https://leadoo.com/ai/
Leadoo AI can be easily integrated into your Chatbot and InpageBot flows, just like any other node. Place it strategically where it can make the biggest impact, such as in areas with a broad range of offerings—like training courses—where it’s difficult to predict every possible question. Leadoo AI acts as an expert, guiding visitors through complex queries and driving them toward conversion
It also prevents dead ends by stepping in when predefined options don’t meet a visitor’s needs. Instead of waiting for live support, Leadoo AI instantly provides relevant answers, keeping the conversation flowing seamlessly
*This tool can be used in conjunction with Leadoo AI or with other chatbot functionality.
If Leadoo AI isn’t yet part of your subscription, simply contact your Customer Success Manager to explore how it can benefit your business.
For those already subscribed to Leadoo AI and looking to integrate it into your chatbots, check out the additional articles below for detailed step-by-step guides on building AI functionality into your bots and optimising its potential.
In an increasingly competitive digital buying world, eCommerce businesses must embrace conversational marketing tools or risk losing out on revenue.
Leadoo AI, a website conversion platform, can help to activate website visitors, convert them into customers, and help you understand what why they bought.
Here’s how Leadoo AI can help to optimise your eCommerce function, increase conversion rates, and get your website generating more revenue.

Leadoo’s conversational marketing tools can capture leads through engaging chat interfaces, helping convert visitors into potential customers, even as they browse organically in-page.
By using AI-driven conversations, Leadoo can provide personalised product recommendations based on user behavior and preferences – improving their shopping experiences.
Automated chatbots can handle common customer inquiries 24/7, reducing the need for extensive human support, improving response times and creating better sentiment after purchases.
Leadoo AI’s conversational marketing tools can capture leads through engaging chat interfaces, helping convert visitors into potential customers, even as they browse organically in-page.
The platform provides valuable data and insights into customer interactions, helping businesses understand user behavior and optimise their marketing messaging and strategies.
Leadoo AI can integrate with existing eCommerce platforms, streamlining operations and ensuring a seamless flow of information, including within user chats.
By implementing these features, eCommerce businesses can increase engagement, drive sales, and enhance overall customer satisfaction throughout buying journeys.
The amount of extra revenue per visitor that UK glass supplier Express Glass Warehouse were able to drive through their site after bringing Leadoo AI onboard.
Read The Case Study

Ready to find out more? Get in touch with us below!
More interactivity. More gamified experiences. More qualified leads.
You can easily create fun and useful tests and calculators for your website visitors with Leadoo AI. Create top-notch NPS surveys, gamified culture tests for recruitment, price estimate calculators, or customer wishlist quizzes – all within our platform.
Leadoo bots make the best tests. Use the AdvanceLogic calculator to calculate the score and provide immediate feedback, pass on to a Live Chat agent, or notify someone internally via email when a particular test has been taken or a certain score obtained.
This could equally be used during recruitment processes to screen candidates, or for lead generation in the form of Product or Pricing requirements gathering. All bots are completely customisable, meaning we can help you to create a bot for any situation where testing might be needed.

Whether you need to provide a potential customer with a quote based on their needs, or see if a recruitment candidate would be a fit for your team, let us do the calculations for you.
Our advanced features allow you to create a calculator that will give your customer immense value and extremely qualified leads for you. To the left, you will see a VisualBot for example that lets you calculate your website conversion rate and potential ROI from using Leadoo.
When you want to know how happy your customers (or employees!) are, you can create a quick survey with Leadoo. Versatile tools make it easy to create engaging survey that everyone will click through.
Survey data is provided in a simple format, so you can take immediate action based on the results.


If your goal is to make your website more interactive with Tests & Calculators, Leadoo AI can do that. But you don’t need to be a tech whizz or expert. Our Conversion Experts are here to help you at all stages of the process.
They onboard new Leadoo AI customers, build your conversion tools and integrations, and help translate your business goals into website performance improvements. They’ll train you to use our platform, and continually optimise your solutions for better results.
Ready to find out more?
Take the burden off your customer-facing teams. Let Leadoo AI handle it 24/7 in 40+ languages.
You and your Customer Support/Service Team are superheroes, but you’re constantly fighting the same battles.
The phones are ringing, the inbox is overflowing, and it feels like you’re answering the same handful of questions over and over again.
Your team is great at solving complex problems, but they’re spending most of their time on FAQs amd simple, repetitive stuff…
The answer? Leadoo AI.
Or, play around a Leadoo AI bot, to see how quickly it can answer you questions, and potentially save your team time!
This is where Leadoo AI comes in. We’re an AI-driven, conversational platform that gives your team an always-on, always-ready assistant.
We scan and learn everything about your website, FAQs, sales or service documentation, in seconds. So our bots know exactly how to respond to users, at scale and in real-time.
Our conversational tools are designed to handle the easy, and not-so-easy stuff. So your team can focus on what matters most – helping customers with complex issues, and creating loyal brand advocates.
Leadoo’s AI-powered bots can handle FAQs and provide instant answers, 24/7.
Our AI-powered tools can also do this in 40+ languages for truly relevant and global customer service.
This means many customers can get the info they need immediately, without waiting for a live chat representative.
Your team can stop answering the same questions a million times and focus on the real challenges.
Leadoo offers you a powerful hybrid approach. Our bots can start the conversation, quickly map out a customer’s problem, and gather all the necessary information.
When, or if, it’s time to hand off to a human, the bot can seamlessly route the query to your team.Your Support Agents will get a complete summary of the issue and the customer’s conversation history right away, so they can jump straight to a solution.
You’re in control. Leadoo’s routing capabilities allow you to set up rules for when to bring in a human.
For example, on the rare occasion that a bot can’t answer a question, or if the conversation falls outside of a specific scope, the bot can automatically transfer the chat to an available team member via our LiveChat. This ensures that a human can always step in if you wish!
Ready to find out more?
Your Pipeline’s New Best Friend!
As a Sales Leader, you’re constantly looking for two things. More leads and better leads.
You need a full pipeline for your team to follow up on. But you also know that not all leads are created equal. You can’t afford to waste time chasing down dead ends.
The Finance Director wants to see a return on your headcount, the Marketing department are focused on top-of-funnel metrics, and your own Sales Team is counting on you to help deliver high-quality opportunities.
It’s a lot of pressure to be the engine of revenue growth.
This is where Leadoo AI changes everything. We’re a conversational marketing platform that turns your website into a powerful sales channel.
It’s like having the most accurate and patient member of your Sales Team living on your website, answering questions and qualifying people, 24/7.
With our AI-powered technology, that salesperson can also speak 40+ languages and have bespoke conversations with thousands of people in real time.
Instead of waiting for a lead to fill out a form, our bots engage website visitors instantly, helping you grab their attention, and begin to nurture and even qualify them on the spot.
Check out one of our own AI conversational tools, below. Ask it anything about Leadoo AI!
You can show a clear line from their marketing efforts through your sales pipeline.
You’re not just taking leads from them, you’re collaborating to turn traffic into revenue, proving the value of their work, and building a tighter relationship between teams.
You can show that every Dollar, Pound or Euro spent on Sales headcount is directly fuelling your pipeline with qualified leads, demonstrating clear ROI.
And prove you’re closing more deals with all your new insights!
You’re giving them a competitive edge. With a detailed view of a lead’s journey, they can stop cold calling and start ‘warm calling’. They can even be alerted directly when prospects or ICP companies are visiting the website.
More Leads + More Insights = More Closing.
But you don’t have to take our word for it…
Here is what GTM Leaders say about the way Leadoo AI has transformed their organisation’s approach to Sales:
“Leadoo AI has not only met our goals – it has exceeded them and brought real impact to our digital marketing and sales efforts.”
Henri Koskinen
Senior Global Manager, Digital Marketing, Lindström
“Leadoo has exceeded our expectations. The product is great for practically any business looking for more inbound sales.”
Vesa Väisänen
Head of Marketing, IRO Research
Ready to find out more?
Your secret weapon in making you and your marketing team shine!
The business has invested in your website, you’re spending fortunes on events and marketing efforts, but 95%+ of visitors just drop by and leave.
You’re struggling to get the right content in front of the right people, and it seems like you’re never able to get enough qualified prospects in front of your Sales Team.
The business is demanding more leads, your Marketing Squad is churning out content and campaigns, and the Finance Director needs results. Now!
The ratio of non-click or zero click searches on search engines
The average conversion rate for global websites – meaning 98 out of 100 visitors don’t convert
Average costs per click (Google Ads) have more than doubled in past 3 years
Leadoo AI is all about website personalisation and lead generation, through the power of conversational marketing. Which is a fancy way of saying that we help you turn your website from a brochure into a real-time conversion machine.
We help you turn passive visitors into engaged prospects, using a variety of AI-driven conversational tools.
These bots are trained on all your content, guides, and other collateral, to have fluid conversations with your prospects 24/7, in 40+ languages! It’s a digital store assistant who’s always working, and always passing intent data from Marketing to Sales.
Check out one of our own AI conversational tools, below. Ask it anything about Leadoo AI!
They get to prove their worth. Leadoo’s bots are super lightweight, so they won’t mess with site speed. Instead, they’ll act as tour guides to ensure that people are introduced to more, relevant content. Increase those organic conversions, and make sure that you never waste a click from that Position 1 keyword that you’ve fought to achieve!
They can prove their budget is paying off. Leadoo’s analytics tell them which ad campaigns are driving engaged visitors and conversions, so they can fine-tune their spending for maximum ROI. Imagine the reduced ad spend waste when you can place specific bots on specific landing pages for specific campaigns…
Your site will be more than a brochure. Your Website Manager will love the fact that they can create interactive onsite experiences without begging for developer time. Leadoo AI is essentially no-code, so they can launch new conversion tools and test them in a flash. No impact on load time.
Every single piece of content becomes a lead magnet. In-page and visual bots let them turn static articles into interactive experiences that capture visitor info, making their content a powerful part of your lead funnel. Top of funnel bots for top of funnel content. Middle of funnel content for middle of funnel visitors, and so on
Do what we do, bring your bots to events and quickly schedule demos and calls for specific members of your Sales Team! It’s super simple to design a bot for each event attendee from your team, and track event success in Leadoo and your CRM through simple tagging. Prove out that ROI in seconds!
But you don’t have to take our word for it…
Here is what Marketing Leaders say about their use of the Leadoo AI platform:
“Leadoo AI has not only met our goals – it has exceeded them and brought real impact to our digital marketing and sales efforts.”
Henri Koskinen
Senior Global Manager, Digital Marketing Lindström
“Leadoo has exceeded our expectations. The product is great for practically any business looking for more inbound sales.”
Vesa Väisänen
Head of Marketing, IRO Research
Ready to find out more?
Leadoo has officially become Leadoo AI. You’ve probably noticed our name and visual changes across both our website and platform. But what do those signify? And why are we now Leadoo AI?
As the new name suggests, as a platform we have become truly AI-led.
If you have logged in recently, you will have noticed more and more agentic AI features aimed at helping you and speeding up your work.
By introducing AI-generated Bot Content, we sped up the Drafting, Rewriting and Translating of bot content to minutes rather than potentially hours.
AI Insights: Conversational Flow delivers busy marketers relevant snapshot insights into conversion journeys, bot performance, and website analytics.
While the recently introduced AI Bot Builder changes the game in terms of building our conversational tools. Let our AI create entire conversational pathways in minutes. So you can spend your time refining and optimising, rather than building from scratch.
These features are all designed to harness the power of AI to allow marketers to do more, test more, and think more. In our platform, AI is raising the floor, while marketers and our Conversion Experts are raising the ceiling.
On the frontend of websites, since introducing our AI-powered bots in 2024, we have also seen a marked shift towards users seeking out these AI conversational experiences.
Leadoo’s AI tools have helped global websites increase the quality and quantity of leads; helped businesses win industry-specific awards for UX; and helped streamline customer support operations by 30%+.
And with the recent rollout of AI-powered Product Recommendations, our chatbots can now better serve B2C audiences by instantly visualising relevant products to users from eCommerce stores.
That all explains why we’ve added AI to our name and are becoming a true AI-led Conversion & Customer Experience platform.
But what’s with the new black backgrounds and lighter blue logo?
Well, we’ve aligned our visual brand identity into the Manago AI family.
Manago AI, our parent company, recently launched a full rebrand of their platform and product. You can read more about that here – manago.ai/brand-story
Alongside Thulium AI, the three of us now make up the Manago AI family. As you can see, our visual brand identities are now aligned to make that clear.
These three Customer Lifecycle companies are now seamlessly integrated, and provide you all the Customer Data, Marketing Automation, Conversion and Support capabilities you need to turn visitors to leads to customers to advocates.
They reflect the need for modern marketers to move quicker, do more, and integrate faster.
Leadoo AI cements this future identity and purpose. AI has raised the floor.
Together with you, we will raise the ceiling on Conversions and Customer Experience.
Ready to find out more?