CASE STUDY
Modernizing quote processing to drive more leads and speed up sales

years of high-quality restaurant, event space, and catering services in the Uusimaa region
better lead quality thanks to clear and structured initial information
increase in sales leads following the visual form revamp

KEY DETAILS
Company: Delicatessen Ravintolapalvelut Oy
Website: www.delicatessen.fi
Industry: Restaurant, Event Space & Catering Services (B2B & B2C)
Company Size: Founded in 1996, an established market operator with 30 years of experience
Location: Finland
Solutions: Leadoo AI Conversion Platform, Conversational Quote Request Forms, Visual User Journeys
KEY RESULTS
Proposal preparation has accelerated significantly because incoming leads through the forms are high quality and contain all necessary pre-information.
A visual revamp of the website forms boosted sales lead volume and improved average lead quality even further.
Catering and event space requests now flow through a clear, user-friendly, and brand-aligned digital channel.
Operating in Southern Finland, Delicatessen Ravintolapalvelut Oy offers versatile catering services for both corporate and private events, lunch restaurants, and a wide selection of venue and meeting spaces. Over its 30-year history, the company has grown into one of the best-known operators in its region.
Due to a high volume of inquiries, Delicatessen wanted to modernize the way customers request quotes on their website. The goal was to find a solution that fits modern user expectations: a tool that is simple, quick, and easy to use, while maintaining high quality and reflecting the company’s brand identity. Leadoo AI was selected for its ease of use and agility.
“We were looking for a solution that serves modern customer needs—essentially something simple, easy, and fast, yet high-quality and aligned with our brand image. Leadoo AI was introduced to us, and we wanted to use it to improve lead quality, increase lead volume, and modernize our quote request model.”
– Otto Pyykkö, Sales Coordinator, Delicatessen Ravintolapalvelut Oy

The partnership began with a careful mapping of needs and requirements. The Leadoo AI team built custom, user-friendly quote request forms tailored for Delicatessen that seamlessly integrated into their visual identity.
Implementation was exceptionally fast. Delicatessen particularly praises the agility of the partnership: whenever updates or visual modifications are needed on the website forms, the Leadoo AI team executes them flexibly without heavy development projects.

– Otto Pyykkö, Sales Coordinator, Delicatessen Ravintolapalvelut Oy
A modern digital journey combined with regular data reviews during performance check-ins have delivered clear, measurable results for Delicatessen’s sales team.
“We hold regular check-in meetings to review results against previous periods. When we updated the visual design of the forms, we started getting significantly more leads, and average lead quality improved substantially! Proposal calculations have sped up noticeably due to the high quality of incoming leads.”
– Otto Pyykkö, Sales Coordinator, Delicatessen Ravintolapalvelut Oy
Celebrating its 30th anniversary, the restaurant and catering company is extremely pleased with the results and the quality of collaboration.

– Otto Pyykkö, Sales Coordinator, Delicatessen Ravintolapalvelut Oy