Smooth Start and Easy Implementation

The Turku region public transport service, Föli, adopted Leadoo’s solutions quickly and seamlessly, even without previous experience in conversion tools. At the beginning of the collaboration, the team received clear onboarding on building bots and tracking analytics, which enabled fast adoption and visible results.

Since then, website leads have accelerated, generating business growth through website reservations and showroom appointments. FOW have also won multiple industry awards for the quality of digital experiences they are providing customers.

Support That Makes Everyday Work Effortless

Föli has received continuous support from Leadoo AI’s team, with a dedicated contact person always ready to help and answer questions. Regular meetings have enabled the smooth development of bots and other tools.

“The support has helped us adopt new tools and develop our bots to fit our everyday needs easily,” Sinikka continues.

Tangible Benefits in Daily Operations

Leadoo’s ChatBot and other conversational tools have significantly improved the usability of Föli’s website and reduced the workload of customer service. The use of the live chat service has decreased by 25%, which in practice means 215 working days freed up for other tasks.

For a public services provider, these efficiencies and cost savings are invaluable, and can set precedents to emulate throughout the organisation.

Looking Ahead With AI

Next year, Föli plans to transition to an AI-powered chatbot – a development the team is eagerly looking forward to. The collaboration with Leadoo enables the continuous improvement of the customer journey and digital services, making them increasingly intelligent and user-friendly.

Introduction to Oulun Pysäköinti

When Oulun Pysäköinti modernised its parking facilities with camera-based recognition technology, customer service had to evolve too.

With Leadoo AI, the company successfully shifted its customer service focus to digital channels, reduced routine inquiries and freed up the small team’s time for developmental work.

Oulun Pysäköinti Oy is the largest parking operator owned by the City of Oulu, with its most well-known site being the underground facility, Kivisydän. In an expert organization of four people, every employee’s contribution is critical, and continuous development is at the heart of their operations.

From Physical Service Points to Seamless Digital Interaction

A little over two years ago, Oulun Pysäköinti began a major transition. Parking facilities were updated to be ticketless and partly barrier-free through automatic camera recognition. This technological leap also meant that the traditional physical customer service point was no longer needed.

As customer service moved to phone and email, Account Manager Hanna Käsmä soon noticed that many inquiries followed a predictable pattern.

“We noticed similarities in the inquiries and started thinking about how we could make information easier to find on our website, so that customers could smoothly find answers to their questions themselves” Käsmä explains

The solution was a smart bot tool to assist customers right when a question arises.

Why Leadoo?

During the evaluation phase, Leadoo AI stood out due to its comprehensive references and advanced tools.

The onboarding process received praise specifically for its phased approach, where experts from different fields supported the implementation within their specific roles.

Less Routine, More Time for Development

Although Oulun Pysäköinti does not use Leadoo for traditional lead generation, the results have been significant for the organization. The greatest benefit has been the reduction in customer service workload.

• Fewer “Unnecessary” Inquiries: Bots guide customers to the right information. For example, matters not handled by the company, such as parking enforcement, are now filtered out by the bot before reaching a customer service advisor
• Freed-up Resources: With routine tasks handled by automation, the small team has more time to focus on service development
• Utilizing Data: The company closely monitors the tone and topics of conversations. If a topic recurs frequently in the bots, it is addressed with more in-depth content on the website or social media

Independence and Analytics as Favorite Features

Oulun Pysäköinti appreciates the ease of use of the Leadoo platform, especially the ability to train and edit bots independently. Comprehensive reporting and Livechat have also been in active use.

The Need for Personalisation

WB Power is a critical power supplier across the UK, who have scaled rapidly in the past 5 years – growing from approx £25m to £200m revenue. 

We sat down with award-winning Head of Marketing, Robb Shingles, to discuss this incredible growth; how digital marketing has helped fuel it; and how Leadoo is being used to improve the quality and quantity of leads.

For Robb, the growth of WB Power and its marketing function are interlinked. Yet he explains that even though they built a consistent traffic engine through their website, investment was needed to continue improving digital results:

“I started in 2020 as our only in-house marketer, with basically everything outsourced. As we’ve taken off, we have tried to bring more of the marketing functions in-house, especially as we invested heavily in our website, SEO, PPC and referral traffic.”

“This proved very successful, but by 2024 we reached a sort of impasse. We were getting good stable results from the site, but lead generation targets were also scaling with business growth. So we shifted focus towards giving users more of a personal touch, helping them along their conversion journeys, and better qualifying leads. That’s where Leadoo came in.”

The Results

WB Power implemented Leadoo on their website in July 2024. Six months later, it had already paid for itself 27 times over in won revenue. 

In that time, closed leads that converted through the Leadoo bots onsite, were worth almost £500k. 

WB Power implemented a mix of ChatBots and InpageBots throughout their site during their onboarding stage with Leadoo. These were not only designed to answer user questions and capture leads, but also to pre-qualify enquiries that were coming through. 

For Robb, the qualification and quality of leads has been just as important as the raw number of site enquiries. And has brought tangible UX benefits too:

“We realised quickly we could qualify the customer enquiry from our side, but from their side, that level of personalisation where you help them find the right answer and you’re asking them the right questions, reassures users that you’re an authoritative business.”

“It becomes mutually beneficial. We’ve obviously seen great results in lead generation, but also in our space, we’re dealing with such a broad spectrum of potential users. If someone comes from a top-of-funnel keyword like ‘Generators’ – engaging them in a website conversation is the only way to determine exactly what they are looking for.”

Conversational tools like this drive leads directly into Salesforce via a Leadoo integration. So sales team members can see where leads have come from, what qualification criteria they’ve met, and where on the site they converted. Making life far easier, and negating the need to manually qualify leads during follow up calls – as was being done before. 

What’s Next for WB Power & Leadoo

Even though these tools have streamlined the sales process and driven tangible ROI, the company are not done scaling personalisation and conversational marketing. Perhaps unsurprisingly, AI will likely be at the heart of this. As Robb explains:

“We are looking at Leadoo AI as an option to deliver the kind of personalisation we have so far, at greater scale. We want to be able to give individual users recommendations and experiences that match their interest, and given how many more people are coming to our site in recent years, AI is the mechanism to deliver this.”

“We also want to deliver greater personalisation for our own sales team. We’re exploring how to better utilise Company Identification data with our Account Manager Alex, and the goal is to provide our reps much greater visibility on what their prospects are looking at, or even discussing with AI tools about, on the site.”

For Alex Bearman, this continued development together is extremely rewarding:

“We really enjoy working with Robb and the team, because they are happy to try different approaches, while being so focused on delivering ROI and good results.”

“With the figures from Robb, we’re able to see exactly what the different bots have delivered. Not just in terms of leads but revenue to the business. This enables us to continue optimising them even more, and to measure the impact of new tools we might introduce like AI. It’s been great to see the lead generation results scale up with the site growth that WB have driven, and we fully expect that to continue as we keep delivering more personalised experiences across more website pages.”