By utilizing Leadoo AI solutions, a major Finnish insurance provider enhanced its digital services, improved website user experience, and freed up internal IT resources for more efficient use.

Vast amounts of data and IT resource constraints

In the financial and insurance sectors, seamless digital service is a critical competitive advantage. A major insurance provider sought a solution to address three core business objectives: driving cross-selling and upselling, improving online user experience, and reducing unnecessary, routine customer support inquiries.

Public-facing websites in this industry often contain massive amounts of complex information. The organization identified a need to provide customers with a visually clearer way to navigate site content, enabling them to find relevant tests, calculators, and services effortlessly. Leadoo AI was selected as the optimal platform, recognized by the company’s digital development team as the leading solution in the market.

Versatile user journeys on public pages and behind login barriers

Through the partnership, various InpageBots, VisualBots, and interactive Carousel Bots were introduced across the insurer’s main website. The solution proved so effective that the team expanded the use of interactive content beyond the public site to highlight key services behind the secure customer login portal.

Additionally, autonomous AI technology was deployed directly into their web store, independently handling over 100 complex customer conversations every month to guide buyers through their purchase journey.

“The collaboration has gone exceptionally well. Leadoo AI develops its platform at a rapid pace, and we’ve seen many of our feature requests and ideas turned into reality very quickly.”

– Company Representative, Major Insurance Provider

Up to 58% engagement and faster development cycles

The practical benefits of the Leadoo AI platform are evident both in customer-facing interactions and internal operations.

• In-house agility: Leadoo AI significantly speeds up content development. The marketing and digital teams can build and test new elements on pages completely on their own, freeing up internal software engineers and IT resources for core infrastructure projects.

• High customer interaction: Customers have embraced the interactive tools. In one specific implementation, 58% of all page visitors actively engaged with a Leadoo-powered test.

• Operational efficiency: By replacing 100% of live chat duty with AI automation, the customer service team no longer has to manage evening or weekend shifts.

Expanding AI Capabilities

Looking ahead, the organization sees even greater potential in leveraging Leadoo AI’s continuous platform innovation, with a strong focus on deploying further advanced AI-driven solutions.

“Moving forward, Leadoo’s AI capabilities will undoubtedly be our most valuable tool. I highly recommend Leadoo to other organizations of similar scale. They really know their craft and continuously advance their product based on customer feedback.”

– Digital Development Team, Major Insurance Provider