Transforming Lead Generation and Driving More Personalised Customer Experience

This case study is entirely made up of direct interview quotes with Henri Koskinen – Senior Manager, Digital Marketing – at Lindström.

Collaborating with Leadoo has brought significant value to Lindström. Over the first year of our partnership, we’ve seen substantial improvements in our customer engagement and lead generation processes. We have also been able to see the positive results in sales.

Integrating Leadoo’s interactive and engaging tools into our key pages has given us deeper insights into our lead generation process and buyers’ journey. This enables our progress towards more personalized online customer experience.

This change has been well-received by our local teams in the Baltics, where we first started the collaboration. Our teams have adopted the new platform and tools, ensuring that our website visitors are supported.
The optimisation phase has already also begun based on the first results.

The results speak for themselves: we’ve seen a substantial increase in the quality and quantity of our leads. In one of the pilot countries we’ve witnessed 64% of all leads being readily ‘sales qualified’ and integrated directly into our CRM.

In Baltics, we’ve successfully even doubled (+100 %) the number of leads compared to previous figures, thanks to our collaboration.

Our marketing managers and marketing teams have been trained, enabling them to also explore and utilize the Leadoo platform independently, while still receiving all the possible support from the Leadoo team. This hands-on support has been important in helping us understand and optimize our sales and marketing efforts.

This has been a positive change in our martech landscape also, we are working and learning together with Leadoo. 


Leadoo’s Conversion Insights can provide valuable data, such as company identification, visitor tracking and buying journey insights, which in future enables Lindström to enhance their understanding of customer behavior and the effectiveness of marketing campaigns.

Country teams now also have better access than before also to the future business potential.

The feedback from our teams reflects this success, rating the onboarding process and the  solutions with top score 5/5. Overall, Leadoo has not only met but even exceeded our joined goals and expectations, making a real impact on our digital marketing and sales efforts. 



We initially divided our country websites into two different tiers of maturity, resources and requirements, as well as the scope of Leadoo’s services. We started with a smaller scale pilot of three countries. We have gradually expanded our partnership according to our preliminary plans and based on the evaluation of the measurable results received during the pilot phase.

We look forward to further optimizing our customer journey, lead generation and qualification with the help of Leadoo’s innovative solutions and expertise.”