Introduction to Särkänniemi

Tampere’s Särkänniemiis a tourism company owned by the City of Tampere, established in 1966. Särkänniemi is a platform for joy and experiences, Finland’s most versatile travel destination, and the biggest attraction in Tampere’s tourism scene. The Särkänniemi experience currently includes an amusement park, an aquarium, the Näsinneula observation tower, a planetarium, Koiramäki Animal Farm, and one of Finland’s top restaurants, Restaurant Näsinneula.

We sat down with Heikki Ihanamäki, the HR and Marketing Director of Särkänniemi, to discuss his experience as a Leadoo partner after the first full year of collaboration. These are his words:

How Customer Experience Has Exceeded High Expectations

Collaboration with Leadoo AI began in early 2024. From the start, the cooperation has been smooth and effortless. The process has been clear, structured, and professional, which has also made the entire Särkänniemi team’s role in this partnership easier.

Initially, we thought that using Leadoo would require a lot of time and resources, despite the emphasis during the sales process on efficiency and allowing the customer to truly enjoy being in the customer’s position. However, it has been a pleasure to see that everything was made incredibly easy for us during the structured onboarding process – and this ease has continued in our daily operations.

We started designing solutions by utilizing Leadoo’s traditional conversion tools (InpageBot, ChatBot, VisualBot), and in the next phase, we will implement the AI-powered Leadoo AI tools.

Reducing the Customer Service Team’s Workload and Enhancing Online Customer Experience

At first, we implemented Leadoo to improve customer service and customer experience. Our goal was to reduce the workload of our customer service team and enhance the customer experience on our website.

With Leadoo, questions from the website are now better structured, and the need for follow-up inquiries has significantly decreased. This has directly reduced our customer service workload and improved operational efficiency.

As originally planned, we have now also expanded the use of Leadoo to support our B2B sales – specifically for lead generation and qualification. This process is still ongoing, but we are excited to see the results.

The Results Have Been Outstanding

Frequently Asked Questions (FAQ) topics placed a significant strain on our customer service team. While the information was available on our website, people couldn’t find it easily – and calling or emailing felt like the most natural way for them to resolve their issues. We were not fully succeeding in helping our customers help themselves online.

Since launching our partnership with Leadoo, over 250,000 people have interacted with our customer service tools regarding topics such as rides, ticketing, arrival, and parking.

During the amusement park season, over 25,000 visitors initiated a customer service dialogue with the tool, and only 70 of them – just 0.3% – felt they did not receive a resolution and requested further contact from our customer service team.

As another example, in our online store, around 75,000 visitors used the customer service tool last season, with 10,500 initiating a conversation. Of those who started a conversation, only about 1.2% were redirected to our customer service team. The remaining 98.8% of visitor inquiries were handled in a consistent and automated manner.

From an operational perspective, this is an incredible efficiency ratio.

Smooth Start and Easy Implementation

The Turku region public transport service, Föli, adopted Leadoo’s solutions quickly and seamlessly, even without previous experience in conversion tools. At the beginning of the collaboration, the team received clear onboarding on building bots and tracking analytics, which enabled fast adoption and visible results.

Since then, website leads have accelerated, generating business growth through website reservations and showroom appointments. FOW have also won multiple industry awards for the quality of digital experiences they are providing customers.

Support That Makes Everyday Work Effortless

Föli has received continuous support from Leadoo AI’s team, with a dedicated contact person always ready to help and answer questions. Regular meetings have enabled the smooth development of bots and other tools.

“The support has helped us adopt new tools and develop our bots to fit our everyday needs easily,” Sinikka continues.

Tangible Benefits in Daily Operations

Leadoo’s ChatBot and other conversational tools have significantly improved the usability of Föli’s website and reduced the workload of customer service. The use of the live chat service has decreased by 25%, which in practice means 215 working days freed up for other tasks.

For a public services provider, these efficiencies and cost savings are invaluable, and can set precedents to emulate throughout the organisation.

Looking Ahead With AI

Next year, Föli plans to transition to an AI-powered chatbot – a development the team is eagerly looking forward to. The collaboration with Leadoo enables the continuous improvement of the customer journey and digital services, making them increasingly intelligent and user-friendly.

Growing Expectations in Digital Channels

Competition in the energy sector is fierce, and customer needs are evolving rapidly. At Keravan Energia, the goal was to meet these challenges by improving lead generation on the website and enhancing the overall customer experience.

Choosing Leadoo – Local Expertise and Strong Support

When exploring different options, Leadoo stood out. Flexible bots, ease of use, and clear reporting made the difference. The fact that Leadoo is a Finnish company with a knowledgeable support team also played an important role.

The implementation was smooth, and Keravan Energia quickly had tailored bot solutions up and running. “Collaboration with the Leadoo team has always been seamless, and support is readily available whenever needed,” Nina says.

More Leads and Higher Conversion Rates

The results became clear shortly after implementation. With Leadoo AI, the number of leads increased and the conversion rate improved significantly. Thanks to the bots, customers now spend more time on the website, get answers to their questions instantly, and the overall quality of feedback has improved.

Less Manual Work – More Time For Customers

With Leadoo AI, lead collection and processing is now largely automated. Leads are directed straight to the right experts, which has reduced manual work and sped up customer service. At the same time, collaboration between marketing and sales has improved, and processes have become more streamlined.

“Clear, measurable results”

At Keravan Energia, well-structured conversation flows have proven effective for both consumer and business customers. The visual, easy-to-read reporting has made tracking and analysis simple.

“I can warmly recommend Leadoo to other energy companies and businesses that want to improve their lead generation and customer experience online. We’ve seen clear, measurable results, and the collaboration has been professional and effortless,” Nina concludes.

Smart automation guarantees a superior customer experience and frees up time for meaningful interactions

The Lappeenranta Region Student Housing Foundation (LOAS) provides homes for thousands of students. During peak seasons, when the number of inquiries rises to hundreds per day, Leadoo’s smart tools help keep response times short and service quality high.

At the heart of the LOAS office is the goal of providing affordable homes and smooth everyday life for students. Office Manager Pirita Vuorinen leads the customer service team, whose daily routine becomes particularly fast-paced in early summer as new students begin their search for housing.

Hundreds of Inquiries a Day. How to Maintain Quality During the Rush?

In student housing, the seasons are intense. LOAS received a vast number of inquiries regarding questions for which answers could already be found on the website, but locating them was challenging for the customers.

“As a team, we want to offer a superior customer experience, fast response times, and consistent service. We wanted to ease the workload of our customer service and automate frequently recurring questions, while still maintaining personal service for those who need it” Vuorinen explains.

“Our site is visited by a variety of different key audiences. We need our conversational tools to help funnel them clearly, swiftly and relevantly. Not just for lead generation purposes, but for user experience. With something as sensitive as pensions, trust and usability are core values we have to demonstrate throughout our site.”

A Reliable Partner with Sector Expertise

LOAS chose Leadoo because the service felt tailored to their needs from the very beginning. The representative’s expertise and the positive experiences of other student housing foundations convinced Pirita and her team.

According to Pirita, the onboarding process was very smooth: “After every meeting, we received a summary of what was discussed and the plans for the next steps. We have received great ideas from the Leadoo team on all the different ways their tools can be utilized in our operations.”

More Time for Complex Customer Situations

Although the cooperation is still relatively new, the effects are clearly visible in daily operations. Leadoo’s bots don’t just serve students; they have also become an important tool for LOAS’s own staff.

Staff Support. LOAS’s own team also utilizes the bots for internal information searches, making their workdays smoother

Less Manual Work. Bots handle many routine questions, which frees up the team’s time to solve more complex customer situations

Reliable Information Retrieval. The bots provide accurate information even for free-form questions, speeding up interactions for both parties

As Ben explains, “for our senior colleagues, reducing the burden on our busy administration teams was a priority for the new website. Historically we receive a number of repeat questions on how members are able to access their pension, what happens at retirement, etc. While important to address, these enquiries were taking up a lot of manual time for our teams.”

Since September 2024, TPT’s digital team has been using Leadoo AI to completely streamline customer service. Now, AI instantly answers these FAQs through TPT’s ‘PensionBot’.

Successfully streamlining customer service was immediate. In the first two months of AI going live, there was a 32% reduction in website enquiries that came through to the contact centre.

Introduction to Oulun Pysäköinti

When Oulun Pysäköinti modernised its parking facilities with camera-based recognition technology, customer service had to evolve too.

With Leadoo AI, the company successfully shifted its customer service focus to digital channels, reduced routine inquiries and freed up the small team’s time for developmental work.

Oulun Pysäköinti Oy is the largest parking operator owned by the City of Oulu, with its most well-known site being the underground facility, Kivisydän. In an expert organization of four people, every employee’s contribution is critical, and continuous development is at the heart of their operations.

From Physical Service Points to Seamless Digital Interaction

A little over two years ago, Oulun Pysäköinti began a major transition. Parking facilities were updated to be ticketless and partly barrier-free through automatic camera recognition. This technological leap also meant that the traditional physical customer service point was no longer needed.

As customer service moved to phone and email, Account Manager Hanna Käsmä soon noticed that many inquiries followed a predictable pattern.

“We noticed similarities in the inquiries and started thinking about how we could make information easier to find on our website, so that customers could smoothly find answers to their questions themselves” Käsmä explains

The solution was a smart bot tool to assist customers right when a question arises.

Why Leadoo?

During the evaluation phase, Leadoo AI stood out due to its comprehensive references and advanced tools.

The onboarding process received praise specifically for its phased approach, where experts from different fields supported the implementation within their specific roles.

Less Routine, More Time for Development

Although Oulun Pysäköinti does not use Leadoo for traditional lead generation, the results have been significant for the organization. The greatest benefit has been the reduction in customer service workload.

• Fewer “Unnecessary” Inquiries: Bots guide customers to the right information. For example, matters not handled by the company, such as parking enforcement, are now filtered out by the bot before reaching a customer service advisor
• Freed-up Resources: With routine tasks handled by automation, the small team has more time to focus on service development
• Utilizing Data: The company closely monitors the tone and topics of conversations. If a topic recurs frequently in the bots, it is addressed with more in-depth content on the website or social media

Independence and Analytics as Favorite Features

Oulun Pysäköinti appreciates the ease of use of the Leadoo platform, especially the ability to train and edit bots independently. Comprehensive reporting and Livechat have also been in active use.

The Challenge for Samuel Knight

You know how it feels. Low traffic engagement, stagnant conversion rates, and a website acting more like a digital brochure than a 24/7 lead engine. Addressing these challenges requires fundamentally changing how your site interacts with prospects. For global recruitment company Samuel Knight, that’s both clients and candidates.

We recently sat down with the Head of Marketing at Samuel Knight, Katelyn Young, to discuss their website’s transformation. An existing Leadoo customer, they had launched a new website at the beginning of the year. It needed to work. And they needed a conversion strategy to match.

The outcome? Over the last year, with a new website build in the middle of it all, Samuel Knight achieved a 360% increase in website leads and a 100% uplift in total revenue generated directly from the site.

Converting Passive Visitors into Active Leads

For Katelyn, the goal was to enhance their online strategy from passive information delivery to active user experience (UX) and conversion. Prior to the new website launching, this process had already begun. So let’s go back to the start…

The Initial Problem Set:

Need for Sophistication: They needed a tool more advanced than simple forms, that could easily segment traffic, having recognised that interactive UX was key to winning in the competitive recruitment space.

Low Engagement: Candidates were bouncing quickly without uploading CVs or applying for jobs..

Inconsistent Lead Flow: The Marketing team couldn’t provide a reliable stream of qualified leads to recruiters..

As Katelyn stated: “Before I started, there was no real lead gen from Marketing. I wanted to focus on more of a UX-based conversion tool as this was something that was proving the most effective for users in the recruitment space.”

Partnership + Conversational Marketing = Tangible Impact

Samuel Knight chose Leadoo not just for the technology, but for the partnership. They were helped to build a tailored solution, ensuring the tools looked and acted exactly like an extension of their elite, helpful brand.

For Samuel Knight, this meant custom-designed ‘bots’ (In-page, Visual, and Global) that became the central hub for website navigation and interaction.

The commercial results since Katelynn launched her new website, underpinned by conversational marketing, have been remarkable.

In 12 months:

Website leads grew by 360%.

Revenue from the website increased 100%.

Engagement grew, with 27% of visitors speaking to a conversational marketing tool.

The chat discussions to lead conversion rate was 46%.

More Leads and More Revenue

Achieving 360% in lead growth, and a 100% revenue uplift in 12 months, is transformational. It represents a fundamental shift in business performance.

As Katelyn noted: “Upon launching with our new website, and continuing our journey with Leadoo, we have seen a total lead growth from the website of 360% and a 100% uplift in total revenue generated from the website.”

The website now consistently generates opportunities every single day. Delivering a mix of high-value client opportunities and qualified candidate leads, continually growing their talent pool.

The Real MVP

When asked about the most useful product feature, Katelyn pointed to her account managers, not the technology.

“You know what, this is controversial, I wouldn’t say this is a feature, but a testament to our Account Manager, Gavin. His insights around what is working and what needs looked at is second to none. So, yes the Leadoo platform provides an array of incredible features, but your people are what really makes this special.”

The dedication of the Conversational Marketing Experts is what turns great technology into a game-changing business partnership.

The Challenge for TPT

TPT Retirement Solutions has been managing pension schemes in the UK for over 75 years. They manage £9.6bn in total assets for 448,000 members across the country.

TPT has also been a Leadoo AI customer since 2023; onboarding the platform to coincide with the launch of its new website, aimed at increasing leads and enhancing user experience. In 2024, the priority shifted to improving the online customer journey and helping users to self-serve – much of which has been done through Leadoo AI.

We sat down with Ben Wood, Digital Marketing Lead at TPT, to discuss how AI is achieving this, within the highly-regulated financial services industry.

The use case for Leadoo AI and Pensions

As a leading pensions provider, TPT serves many distinct audiences via its website. These include individual members who have questions about their pension, existing clients who need support with their scheme administration, through to prospective clients who are evaluating providers.

Knowing which audience a visitor falls into, and funnelling them to the correct place, is taken care of instantly by Leadoo AI. As shown above with PensionBot, users can direct their own journeys immediately after landing onsite. For Ben, this is a core use case for Leadoo AI:

“Our site is visited by a variety of different key audiences. We need our conversational tools to help funnel them clearly, swiftly and relevantly. Not just for lead generation purposes, but for user experience. With something as sensitive as pensions, trust and usability are core values we have to demonstrate throughout our site.”

The conversational tools are serving these different journeys well. In 2024, over one third (38%) of all website visitors engaged with a Leadoo AI bot.

Streamlining Customer Service through AI

While the pre-set user pathways on TPT’s chatbots and visual bots have been great for improving UX and signposting these different audiences, a core aim for TPT was to further reduce general FAQs that were getting through to their contact centre.

As Ben explains, “for our senior colleagues, reducing the burden on our busy administration teams was a priority for the new website. Historically we receive a number of repeat questions on how members are able to access their pension, what happens at retirement, etc. While important to address, these enquiries were taking up a lot of manual time for our teams.”

Since September 2024, TPT’s digital team has been using Leadoo AI to completely streamline customer service. Now, AI instantly answers these FAQs through TPT’s ‘PensionBot’.

Successfully streamlining customer service was immediate. In the first two months of AI going live, there was a 32% reduction in website enquiries that came through to the contact centre.

For Ben, while the speed of these AI responses is impressive, their accuracy and consistency is much more important:

“With AI, I knew we needed to build in a feedback loop, so that users could score responses. We ask users if the AI answer gives them what they wanted, or if it doesn’t. I’m pleased to say that in the first month of going live, the acceptance rate on Leadoo AI responses was 92%.”

“We also ask users to score the AI responses, and in October 2024 our average score was 4.41 / 5. While we can’t expect AI to perfectly understand and reply to users in 100% of cases, it is quantifiably serving our customers well and easing the pressure on our administration teams.”

Who are FOW?

Fords of Winsford (FOW) is an award-winning Car Supermarket, operating multiple showrooms across Cheshire and Manchester. In late 2023, FOW invested heavily in its website, bringing in Leadoo and other technology with the goal of improving not only Lead Generation, but User Experience.

Since then, website leads have accelerated, generating business growth through website reservations and showroom appointments. FOW have also won multiple industry awards for the quality of digital experiences they are providing customers.

How Leadoo AI is boosting FOW’s Lead Gen

For Ben Mills, Digital Marketing Specialist at FOW, lead generation was always the primary use case for Leadoo AI. As he explains:

“When bringing in Leadoo, we immediately noticed we were better at nurturing missed opportunities, and driving conversions through more personalised and interactive user experiences. With actionable insights, we have since successfully harmonised our website experience to support online buyers.”

“As a high volume business, fow.co.uk is our highest converting sales channel. We’re extremely proud to present a hassle-free and enjoyable car shopping experience. With Leadoo bots, our homepage now lets you find the right car, check finance options, or even book an appointment. It’s a bit like having your own personalised vehicle expert on hand, at home, or on the move.”

FOW now features a mix of Chatbots and VisualBots across different website pages to drive conversions. Their lead generation outcomes have been impressive. In 2024, FOW saw year-on-year increases of:

25% more Showroom Appointments booked

19% more total Website Leads

The upward trend has continued into 2025, and also translated into more final cars being sold. In Q1 2025, total car sales were up more than 11% year-on-year. 

How Leadoo AI is Boosting FOW’s UX

For Ben though, advancements in user experience were just as important as improvements in lead generation. Especially as it became clear that for FOW, the two would go hand-in-hand:

“What we saw before was customers having to do the heavy lifting onsite. By bringing in Leadoo and other tools like Vehicles in Video, we’ve seen a massive shift in how customers engage with the site. The improved UX is obviously a big plus for them and our brand sentiment, but is also directly leading to more appointments and sales.”

“Marketers often talk about the importance of Personalisation. Leadoo is helping us deliver it onsite, but we take it a step further by using the bots to capture leads for a Personalised Video from one of our reps. We find this level of personal and accessible service online helps us stand out, and delivers quality leads.”

Another unique way FOW use Leadoo tools is through interactive quizzes. For example, this quiz on Electric Vehicles both educates and surprises users with EV facts. Try it – even if you’ve got one – we bet you won’t get 10 out of 10!

That’s because Ben designed the quiz partly to dispel common myths about EVs, but also to help users along in their research journey. So even though the tool is more for educational purposes than lead generation, he wants incorporate the VisualBot far beyond the website:

“Even though EV’s have been around for a while, we still see a knowledge gap among interested customers, and even people who claim to be experts in them! There are lots of people interested in EVs for lots of different reasons, so educating customers on what they can and can’t do is very important. So one idea we have is to take the Leadoo EV Quiz and have it on physical displays in our showrooms where we have hybrids and EVs.”

All this emphasis on interactive, educational and personalised website experiences has earned the FOW website industry recognition. At the 2024 Motor Trader Awards, FOW won both the ‘Digital Initiative’ and ‘Website of the Year’ awards. 

For FOW’s Account Managers at Leadoo, Gavin Greer and Sofia Dedyukhina, this recognition could not be more well deserved. As they explain:

“Ben and the whole FOW team have worked extremely hard on their website and digital presence recently. They are model customers for a technology like ours, always willing to experiment and take guidance on ideas that could improve lead gen and UX.”

“Through touches like offering personalised sales videos, quizzes to help engage customers, and continual optimisation of their site, they consistently prove how much they value customer experience. The results we’ve achieved together are a testament to all the work they’ve put in their side.”

The Need for Personalisation

WB Power is a critical power supplier across the UK, who have scaled rapidly in the past 5 years – growing from approx £25m to £200m revenue. 

We sat down with award-winning Head of Marketing, Robb Shingles, to discuss this incredible growth; how digital marketing has helped fuel it; and how Leadoo is being used to improve the quality and quantity of leads.

For Robb, the growth of WB Power and its marketing function are interlinked. Yet he explains that even though they built a consistent traffic engine through their website, investment was needed to continue improving digital results:

“I started in 2020 as our only in-house marketer, with basically everything outsourced. As we’ve taken off, we have tried to bring more of the marketing functions in-house, especially as we invested heavily in our website, SEO, PPC and referral traffic.”

“This proved very successful, but by 2024 we reached a sort of impasse. We were getting good stable results from the site, but lead generation targets were also scaling with business growth. So we shifted focus towards giving users more of a personal touch, helping them along their conversion journeys, and better qualifying leads. That’s where Leadoo came in.”

The Results

WB Power implemented Leadoo on their website in July 2024. Six months later, it had already paid for itself 27 times over in won revenue. 

In that time, closed leads that converted through the Leadoo bots onsite, were worth almost £500k. 

WB Power implemented a mix of ChatBots and InpageBots throughout their site during their onboarding stage with Leadoo. These were not only designed to answer user questions and capture leads, but also to pre-qualify enquiries that were coming through. 

For Robb, the qualification and quality of leads has been just as important as the raw number of site enquiries. And has brought tangible UX benefits too:

“We realised quickly we could qualify the customer enquiry from our side, but from their side, that level of personalisation where you help them find the right answer and you’re asking them the right questions, reassures users that you’re an authoritative business.”

“It becomes mutually beneficial. We’ve obviously seen great results in lead generation, but also in our space, we’re dealing with such a broad spectrum of potential users. If someone comes from a top-of-funnel keyword like ‘Generators’ – engaging them in a website conversation is the only way to determine exactly what they are looking for.”

Conversational tools like this drive leads directly into Salesforce via a Leadoo integration. So sales team members can see where leads have come from, what qualification criteria they’ve met, and where on the site they converted. Making life far easier, and negating the need to manually qualify leads during follow up calls – as was being done before. 

What’s Next for WB Power & Leadoo

Even though these tools have streamlined the sales process and driven tangible ROI, the company are not done scaling personalisation and conversational marketing. Perhaps unsurprisingly, AI will likely be at the heart of this. As Robb explains:

“We are looking at Leadoo AI as an option to deliver the kind of personalisation we have so far, at greater scale. We want to be able to give individual users recommendations and experiences that match their interest, and given how many more people are coming to our site in recent years, AI is the mechanism to deliver this.”

“We also want to deliver greater personalisation for our own sales team. We’re exploring how to better utilise Company Identification data with our Account Manager Alex, and the goal is to provide our reps much greater visibility on what their prospects are looking at, or even discussing with AI tools about, on the site.”

For Alex Bearman, this continued development together is extremely rewarding:

“We really enjoy working with Robb and the team, because they are happy to try different approaches, while being so focused on delivering ROI and good results.”

“With the figures from Robb, we’re able to see exactly what the different bots have delivered. Not just in terms of leads but revenue to the business. This enables us to continue optimising them even more, and to measure the impact of new tools we might introduce like AI. It’s been great to see the lead generation results scale up with the site growth that WB have driven, and we fully expect that to continue as we keep delivering more personalised experiences across more website pages.”

Who are Portland Training?

Portland Training is a leading provider of educational courses and training across the construction & safety sectors.

Offering everything from jobseeker courses on how to get into construction, through to advanced NVQs, Portland’s qualifications list is large. Meaning learners need to be able to discover and access relevant courses through the website.

Yet with many courses funded via industry or government grants, Portland also need to ensure that applicants meet eligibility criteria.

We sat down with Head of Marketing at Portland Training Craig Shaw to identify how Leadoo has helped drive more enquiries and revenue, whilst also enabling new levels of qualification and efficiency.

Why did Portland Training need Leadoo?

Because of Portland Training’s varied course offerings, their site visitors’ needs and requirements vary dramatically. So it’s important for them to be able to find where they need to go as quickly as possible. 

The first thing you’ll see when on Portland Training’s website is a big Visual Bot asking why you’re there. From there, you can choose the type of training you’re looking for and be sent to the right destination in seconds.

Yet that initial signposting only kicks off the conversion journey. Imagine you’re a learner looking for more information on a particular course before you enroll.  

After being signposted to your relevant course, you are met with an InPage Bot neatly embedded within the course page, providing you with the info you need to make an informed decision, or helping you to get in touch with the team.

Leadoo began working with Portland in January 2023. And these quick, simple and interactive conversion journeys have helped supercharge website lead generation. 

Comparing Q4 of 2023 against Q4 of 2022 (the three months before Leadoo went live), there was a 216% increase in website leads year-on-year.

In fact, across 2023, Leadoo bots accounted for 37% of all leads received by Portland Training. So it’s clear that serving your site visitors with interactive and helpful experiences can be extremely beneficial to your bottom line.

Delivering Higher Quality Leads

But remember that it wasn’t just about lead quantity for Portland. They also needed help qualifying leads, especially around eligibility for different grants and funding.

Even before Leadoo, Portland Training already had a steady level of web traffic and inbound leads. But they were seeing a high level of irrelevant enquiries. Which was especially worrying since they were investing in paid advertising.

Actually, up to 50% of website leads they were previously receiving were unfit to move forward with.

So for Craig, having a tool that could pre-qualify those leads and save their engagement team vast amounts of time and effort in having to reach out and qualify themselves was a no-brainer. 

“We actually don’t see Leadoo primarily as a sales platform. We mostly use Leadoo to help with our inbound lead qualification.”

“We get a healthy amount of leads, but they aren’t always relevant. We have a lot of criteria our leads need to meet before we can sell. Leadoo as a tool enables us to pre-qualify these leads. So we’re now a lot more confident that if someone does complete a website enquiry, they have a good chance of ending up as an enrolled learner.”

“This, along with the ability to capture responses to Leadoo bot questions, means the leads we get from Leadoo are of much higher quality.”

With lead quality up, Craig and his team have also been confident that their traffic acquisition efforts will be rewarded. Which is important since they increased website traffic significantly across 2023, with increases from both organic and paid sources.

Unlocking Time Efficiencies

Craig explains that lead pre-qualification has been key to saving time and resource within the business.

“We have an engagement team whose job is solely to ensure that the course is right for the person applying. They check that the course is right for them and their eligibility status.”

“Before Leadoo, our team used to be swamped with ineligible enquiries. With Leadoo as a qualification tool, our engagement team only gets qualified leads. Meaning they now have more time to help & interact with learners, making sure they feel comfortable and offering a better level of support.”

What’s Next for Portland Training? 

Things are looking up for Portland Training after a full year with Leadoo onsite. Lead quantity and quality is up, the team is growing, and overall engagement across the site is high.

On Inpage bots specifically, it is consistently around 40%.
With that in mind, it’s only natural that Portland Training explore the other tools and features that Leadoo has to offer. They’re currently looking at Live Chat for online customer service purposes, and even internally, it is changing marketing process as Craig explains: 

“I’ve started to use Leadoo’s Website Analytics a lot more because it’s easier for me to pull up the stats than using GA4. And internally within my team, we’re always talking about how we could use Leadoo for this or that new thing.”

Tripling year-on-year website leads while increasing lead quality is a testament to the work Craig and his team have done.

And with Leadoo’s help, it has set Portland up in a great position for future success. 
It is also an excellent reminder that even if your product offering is technical, you can still create simple yet highly effective buying journeys for your site visitors.