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Security at Leadoo AIGeneral Terms & ConditionsData & GDPRB2B sales, or business-to-business sales, is simply the process selling products or services from one business to another. Unlike B2C (business-to-consumer) sales, B2B sales typically involve longer sales cycles, larger transactions, and more complex decision-making processes.
In fact, depending on what you sell B2B, your sales cycle might involve dozens – if not hundreds – of touchpoints before a final decision is even made. As the below graphic from Gartner shows, B2B sales can hit obstacles in everything from buyer website interactions, to staff turnover, to compliance checks.
With this many potential touchpoints and stumbling blocks, mastering B2B sales strategies is crucial for driving growth and success. In this guide, we’ll explore the fundamentals of B2B sales, the key differences from B2C sales, and how leveraging advanced tools like Leadoo AI can help your business thrive in a competitive landscape.
B2B sales is about building relationships, solving business problems, and delivering value. Whether you’re selling software, professional services, or industrial products, understanding the dynamics of B2B sales is essential.
While both B2B and B2C sales aim to sell products or services, they differ significantly. In everything from the target audiences, to sales processes and strategies:
The B2B sales funnel includes several stages, each requiring different approaches and tactics to move leads closer to conversion:
Understanding these stages allows sales teams to craft personalized strategies to nurture leads and convert them into customers.
B2B sales strategies are evolving rapidly, driven by digital transformation, shifting buyer behavior, and the growing importance of data. Here are some proven strategies to excel in B2B sales:
Conversational marketing is a game-changer in B2B sales. By using conversational website tools, businesses can engage potential customers in real-time, answer their questions, and guide them through the sales funnel. This personalized approach boosts conversion rates for Leadoo customers by 41% on average.
ABM is a highly targeted approach that aligns sales and marketing efforts to focus on key accounts. By understanding the specific needs and pain points of target accounts, you can create personalized messaging that resonates with decision-makers and accelerates the sales cycle.
Data is the backbone of successful B2B sales strategies. Using tools like Leadoo’s conversion platform, businesses can gather actionable insights about their prospects’ behavior, engagement levels, and interests. This data can be leveraged to craft more effective outreach and follow-up strategies.
Content is crucial in building trust and establishing authority in B2B sales. By providing valuable content – like case studies, whitepapers, and webinars – you can address the specific challenges of your prospects and demonstrate your expertise. Leadoo helps you capture leads directly from your content by offering engaging tools that convert visitors into sales-ready leads. And can even answer their specific questions in realtime through AI.
B2B sales teams can benefit greatly from automation. By automating repetitive tasks like follow-up emails, lead scoring, and nurturing, your sales team can focus on high-value activities, such as closing deals and building relationships. Leadoo AI’s automation and integration features can streamline these processes, ensuring no lead is left behind.
Leadoo AI is a powerful tool for B2B sales teams looking to enhance their sales processes, engage more leads, and convert them into customers. Here’s how Leadoo AI can help:
By integrating Leadoo AI into your B2B sales strategy, you can create a more efficient, personalized, and data-driven sales process that converts more leads into loyal customers.
Ready to find out more?
Content was always the king, clickbait is the new queen, and content that actually converts is the newly appointed, well-trusted advisor that keeps the royal family in check. If you take nothing else away from this article, know this – ultra-converting content is what makes your audience trust you and want to do business with you again.
It’s not about the quantity of content provided but the quality and value that content brings. Your prospects don’t care how much content you can produce or how many blog posts you have on your site – they care about whether they can trust you and whether your content (and your product) solves a problem they have. This means that creating content that converts isn’t just a nice-to-have but an essential part of any digital marketing strategy.
Let’s take a look at some of the best practices for creating content that converts:
Your first task when considering what content you should create is to understand your audience. You can do this a few ways:
✅ Consider using surveys and polls to get direct feedback from people who visit your site. The more you know about each visitor and their interaction with each piece of content and their individual levels of intent, the better content you can create to meet their needs. This can be easily achieved using Leadoo’s VisualBot in quiz format, as shown below:
✅ Keep track of which content gets the most views and shares. You can do this by using Google Analytics to look at your each page, the number of views, average time spent on page, and your bounce rate. This provides insight into your customers interests, and means you can create more of the content they have shown interest in, making them more likely to convert in the future.
✅ Use data from your analytics software to see which content gets the most engagement. You can again use Google Analytics for this, but it will only give you the interactivity with the page overall and not any interactive elements that are on it. Using a more specialist software, like Leadoo Conversion Platform, allows you to see the interactions with interactive elements on a deeper level, such as through the use of heat mapping to show which specific conversation pathways convert visitors, and which need editing to improve their bounce rate.
Visual content is proven to be almost 40% more likely to be shared than plain text, and most of us spend enough time on TikTok and Instagram these days to know that there’s something about visual imagery that seems to speak to our soul. We find it much easier to digest and accept information that’s presented in an easy-to-read and visually stimulating way, than one that’s presented in a flat, static format.
You can of course use images carefully to break up your content and make it easy to read, creating a flow that keeps your readers’ attention. You could also embed video content, tailored to specific customer preferences. Bear in mind that the format of your video could impact its performance. For instance, a tool like VEED’s video converter can help you manoeuvre different video formats like AVI, MKV, and WAV with ease, allowing for optimal video performance.
It’s not anecdotal either; according to a study by Hubspot, the average person will spend 88% more time on a website that has video content. What’s more, 94% of marketers say that including video in their marketing efforts has improved their overall ROI. Social media channels are increasingly focusing on video content, with LinkedIn being the latest algorithm to prioritise video content over text. Your visuals don’t have to be bells-and-whistles or massively complicated either – you can create some simple visuals using a tool like Canva. You can also use things like GIFs or memes to make your point. Just make sure that the message is clear and easy to understand.
Your calls to action should be clear and concise, and littered in places that make sense for the visitor’s journey as they navigate your site. If they are reading a blog, then you might offer them the option to read more (and hopefully start to move down the buying funnel); if they’re spending long periods on your product pages, but haven’t filled out your 30 page contact form, then they probably need something a bit simpler in order to convert. Nobody wants to fill out a 30 page contact form, no matter how much they want your product.
How many CTAs you use, and their phrasing, will be somewhat determined by the type of content that your visitor is engaging with, and where in the funnel that visitor is – a visitor who signs up to your informative marketing newsletter is probably not as far down the funnel as someone who’s looking to book a demo, and your CTAs need to be reflective of this.
For example; if your content is a blog post, include a CTA in the article; if your content is a video, make sure you include a CTA in the description; if your content is a podcast, make sure you include a CTA at the beginning and end of the episode. Think carefully about where in the funnel the consumers of your content are, and provide them a CTA that is relevant to them.
Interactive elements are a great way to not only keep your readers engaged, but they’re also a good way to show off your expertise. They can take the form of quizzes, polls, calculators, or a simple contextual conversation about whatever the visitor is reading or looking for.
Leadoo Conversion Platform has the perfect toolkit for you to provide all the interactive elements your site needs to make it extra converting – and the analytics to enable you to monitor, and optimise for, conversions. The Conversion Kit contains an array of bots. But they’re not just any old chatbots – there’s different solutions for a whole host of use cases: InpageBot is designed to slide seamlessly into your content, so sneaky that nobody even notices it’s a chatbot, but always in the right place at the right time nonetheless; Chatbot, in the traditional format you know and love but with much improved capabilities; VisualBot, for when you want to include visuals as part of your bot and really engage the visitor; as well as SmartForms, LiveChat capabilities, Callback CTA, and the newest addition to the kit – the Leadoo Sales Assistant.
We must add a caveat when recommending interactive elements as a way to improve conversion – it’s really important that you consider the ‘heaviness’ of interactive elements and the impact this could have on your rankings on Google. If you implement interactive elements which slow down your page load speed, Google will lower your page’s ranking. Leadoo’s solutions are all designed to be lightweight and have little to no impact on page speed. You can find out more on our Leadoo and Page Speed/SEO blog article.
Ultra-converting content isn’t something you can create overnight. It requires well written, relevant content, interactive elements, and solid calls to action to increase the number of conversions you get across your website. Get it right though, and your sales team will love you forever.
Content is king. The cliche that we as marketers are quite used to hearing by now. We’ve invested heavily into content marketing, as many companies have, and yet the rewards of those efforts are not as great as we’d hoped. It’s a scenario many find themselves in – being seemingly unable to drive conversions using content marketing – and that’s because their current strategy needs a few tweaks.
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – creating content that helps attract buyers and piques their interest in your products in a more covert way; gently, and nurturing. Content marketing gives your brand authority within your space, helps with your SEO efforts, and allows you to target each of your buyer personas with the content most appropriate for them, leading to them spending more time on your site and giving you lots of information about their intent (which you can act upon later).
It’s probably a good idea to cover some of the conversion basics before we launch into how content marketing can help improve your conversion rate. If you’re a seasoned marketer and don’t need a reminder, you could remind yourself of the conversion rate benchmarks for your industry, or skip to the meat of the article below 👇
Conversion
A conversion is any desired action a visitor takes on your website, and these can be split into hard and soft conversions. Hard conversions are the final click of the button when a customer requests a demo or discovery, or checks out their basket in a B2C situation. These are the actions that directly contribute to revenue and so are important. But soft conversions can be just as vital – these are smaller actions customers take on your site, such as downloading a guide or subscribing to a newsletter. Whilst these actions don’t link immediately to revenue, they do give us an insight of customer intent (and therefore potential revenue in the future). Focusing on soft conversions too provides us with the opportunity to understand, and be able to nurture, our prospects and encourage them towards making that final purchasing decision no matter where they are in the buying funnel.
Conversion Rate
The conversion rate of your site can be calculated using a simple equation, but is also available for you to see on Google Analytics (or some other analytics platforms, like Leadoo). Your conversion rate tells you what percentage of visitors are converting into leads on your website. It’s calculated using the following formula:
Or, if you’re like us and you like it when technology does things for you, you can use our free Conversion Rate Calculator to work your conversion rate out.
Conversion Rate Optimisation
This simply means taking action to improve your conversion rate. There are many things you can do to optimise for conversion, and we’ll be looking at some ways that you can optimise your conversions by optimising the content on your site.
Most marketers are familiar with the AIDA model, or some variation of it. The model exists to describe the buyer’s journey, and the phases they go through when they are considering purchasing a product or service. The model works as follows:
Attention (also known as awareness): If a prospect is in the awareness phase, then this is where you’re aiming to provide awareness of your company, brand, products, and the value you can offer. At this stage, you are looking to grab the attention of your prospects in a positive way. This could be through meeting some charming members of your team at an event, or through informative and helpful content on your blog. The theme of the day is demonstrating high value to them, delivered concisely.
Interest: When a prospect is in the interest phase, your job is to convince them that they have a potential need for your product or service – ideally to the point that they’re ready to do more research into the product. This is again a critical point in their journey to explain the value you can bring to your prospect, as often they’ll be researching and comparing with competitors. At this stage, you’re looking to garner their interest so that they want to learn more. This could be via content on your website such as industry and business relevant case studies that resonate with your prospects and evidence the value your solution can bring.
Desire: You’ve successfully grabbed their attention, and piqued their interest so they’re looking for more. Now your job is to make them want your product, to think of nothing but your product… Ok, maybe that’s a bit far (although it would make the next step a little bit easier if that’s how they felt). This is the point where they’re starting to seriously consider the product, and so you want to provide materials such as competitor comparison whitepapers, success stories and case studies, as well as pricing and FAQ information.
Action: Action is the phase where you’ve finally convinced them with enough evidence that they should take action to buy the product or service you’re offering.
During each phase of the buyer’s journey, prospective buyers have different wants and needs for the types of content they’d like to see relating to their level of intent. This is something that businesses often get wrong, but if you want to drive conversions then you need to do that during all stages of the process, and not just at the end.
The type of content your buyers are selecting to read or engage with as they move through their journey also makes a difference in determining their intent – we refer to these as soft conversions (for example, a prospect downloads a guide or signs up to your newsletter). They’re not final conversions linked directly to revenue generation, but they do give us an insight into each visitor’s wants, needs and position in the buying funnel.
We can even take the information gleaned from our content creation and customer engagement to further improve the offer we provide and come closer to meeting customer needs. Let’s say you realise that customers who tend to visit Page A, also tend to immediately visit Page B. This could mean a few things;
A simple fix would be to look at the time spent on each page and what was interacted with to work out what people are seeking on Page B, then look to move some or all of this over to Page A – shortening the time it takes your average visitor to convert.
We’ll take a dive into how you can optimise your content marketing efforts for conversions using 3 easy steps.
Every customer that visits your website isn’t ready to convert there and then; 96% of people who visit your site, on average, aren’t. Only 2% on average actually convert. So your job, on top of trying to increase the number of hard conversions you get, is also to focus on the vast majority – the people who aren’t at the bottom of the funnel quite yet.
This means you need to create content that speaks to the prospect at each stage of the journey. You wouldn’t, for example, publish a white paper text in its entirety as an advert. Not only because logistically – and visually – it would be a mess, but because someone you’re targeting with an advert has a different level of intent to someone who would be willing to take the time to read a white paper. With an advert, you’re tailoring your message to those in the Attention (and potentially even Interest) phase of the buyer’s journey – providing them with the facts that will make them look for more.
With a white paper, you’re looking to provide detailed, analytical information which often provides a formal comparison or explicit value offering.
Your content should have the same consideration given to it – who is going to see this content? What are they likely to be looking to get out of this content? How am I going to make them want more or take the action I want them to take?
You can easily create content with generative AI tools like WPSEOAI.com that isn’t only great to generate content, but especially to generate SEO optimised content as well.
One of the first issues our Conversion Experts tend to identify regularly across many clients who we work with in their initial phases is that they usually aren’t using their Call to Actions effectively. They have poor placement, bad phrasing, or a lack of CTAs all together. There isn’t a correct answer for what works perfectly for your customers, so much of this optimisation relies on A/B testing different phrasing and button placement/visuals to find the most optimal CTAs for your customers.
In addition, many clients also simply don’t have CTAs (instead offering a contact form only – or perhaps worse, just a telephone number or email address), or don’t have enough of them. Placing CTAs isn’t an exact science, as mentioned above, but having them on the page in the first place is an excellent place to start. They should be located in places that make sense for the journey each customer goes through – for example, after a paragraph of important information has been given that might help a customer decide they’d like to get in touch or to be able to arrange a demo.
Within longer form content pieces, you should look to provide a CTA at least at the end of the article. You can also provide links throughout to other pieces of your own (or external) content, to signpost the reader to other articles which they might find useful and to push them down the funnel and closer to converting.
Personalised experiences are the gold standard of our time, and so it’s important that any content you’re providing is not only tailored to the visitor’s location in the funnel, but also to their interests and needs. This be achieved by creating more dynamic CTAs through carefully crafted bot conversations – through a single bot you can offer for the visitor to read more, and signpost them to other relevant articles, book a demo, find answers to FAQs and more, all in one place to meet needs of customers at the different stages of the funnel.
In addition, by using high-quality bots, such as the Leadoo InpageBot, you can embed a contextual conversation straight into the content you’re working with. For example, if your visitor is looking at your pricing page, then the bot on that page will only discuss pricing packages and topics you deem relevant to this with that visitor. The same approach can be taken across the whole site, ensuring customers receive valuable help and guidance alongside the content itself that is always in context and in tune with the customers’ needs.
By placing Leadoo bots, this also allows you to understand a prospect’s position within the buyers’ funnel and analyse their intent through conversation-level analytics, as to well as the support of our Conversion Experts – here to continuously optimise your bots to meet the needs of the visitors coming to your site.
Content marketing can be easily utilised to help optimise your site for conversion by providing a seamless experience for every visitor – no matter their intent or stage in the funnel. By focusing on soft conversions and accommodating for these, you can ensure your content speaks to more visitors on your site, and increases the number of conversions along the way.
Lauren Pritchard, one of our newest Leadooers, shares her experience of the recruitment and onboarding process at Leadoo Marketing Technologies 💙
This is going to be some journey, so make yourself a cuppa and settle in for story time ☕
Picture the scene. It was an overcast, dreary Wednesday in a small countryside village in Hertfordshire, England. I had just got in from a long day of teaching secondary school pupils. I crashed out on my bed, still fully clothed and with my shoes on, and found myself deep in the Instagram rabbit hole. As I scrolled, I came across an advert which I had seen a few times and had previously piqued my interest with it’s bright colours and casual tone of voice. So, instead of scrolling past, I clicked the Apply Now button. I only did it out of curiosity; to read a bit more about the role and this company whose blue-splashed, emoji-filled ads had been shouting in my face across my social feeds.
I scrolled down, and before I realised what had happened, I’d filled out my details in the recruitment bot. The conversation started really casually and it was super easy for me to pick options to interact with the bot. Curiosity, if nothing more, kept me clicking, until eventually the bot, satisfied with my answers, provided me with the ability to book in an initial chat with someone called Jemmi. I found my perfect slot (a Friday, if I remember rightly), sat back and took a breath. I felt good – I had been shortlisted for a role with this company. I started looking into Leadoo Marketing Technologies more, to prepare myself. I quickly realised this was a pretty cool, expanding tech company where there would be lots of opportunity to grow and develop my skills.
And me? I was sold, like prized beef at the meat market. 🐮
Meeting day arrives and I’m not sure what to expect. Nerves were chewing at my insides like mice in a barn but as soon as Jemmi appeared she made me feel instantly comfortable. Her calm but bouncy attitude was refreshing, and the interview felt more like coffee with an old friend. To my surprise, the questions weren’t so much about my experience as they were about my attitude, personality and opinions on company culture. I realise now that that is much more important. Experience can be gained – not everyone is a good fit for a team, and when you want a team to be top of their game, they have to gel.
Me and my new team? We gel. More about that in a bit though.
At the end of the meeting, Jemmi told me she’d like to take me to the next stage. Knots in my tummy, I nervously nodded along as she provided me with the brief for my recruitment task. I opened it up and breathed a sigh of relief. A blog post. Light work, I thought. I started scanning through Leadoo’s existing blogs to get a flavour of their tone and brand, and to grasp some level of understanding of the product, too. I spent a whole day researching backlinks and jotting down ideas so I could create a blog that would impress.
I submitted my blog on Monday, and waited nervously for a response. I didn’t have to wait long – Jemmi sent me feedback within hours of receiving it, and thankfully it went the way I had hoped. The time spent researching and building had paid off, and now I had two stages left to pass; one more written task, and a meeting with a mysterious man named Santtu. 🕵
The second written task was a planning task, which didn’t take me too much time as it was a basic outline which I then needed to explain to Santtu and Jemmi. I prepped my content plan and was ready to explain and justify with all of the nerves bundled in my tummy. Again, as soon as they appeared on screen, both Jemmi and Santtu made me feel really comfortable and the reception was warm and friendly all the way through. It certainly helped get the best out of me!
After those meetings, I had a final meeting with Jemmi, where she offered me the role and I excitedly accepted. Now all I had to do was make it to the end of my (hopefully!) last school year with about 6 weeks to go. In those 6 weeks, Jemmi kept in contact (not too much!) and let me know well in advance what the process would look like. A few weeks before I started, Laura, our fab HR person, got in touch to send through my contracts (all helpfully done digitally!) and to arrange delivery of my Leadoo gear. A few weeks later, a shiny MacBook Air was delivered to my door, ready for me to start. Now for the waiting game.
After a nice two week break, my first day rolled around. Jemmi had already, in her usual organised fashion, sent my logins to me, so I was in and ready for my first meeting at 8am. The first people I got to meet were my own team – a super marketing squad made up of curious marketers, creative graphic designers and innovative data wizards. And immediately, I noticed something about this crazy bunch; they were my kind of people. Turns out all those questions in my interviews about culture and attitude paid off, because the people in this team were totally on my wavelength; dedicated, fun-loving, and bloomin’ good at what they do.
It was still a pretty steep learning curve. 6 years in a totally different industry is plenty to make you feel out of touch and so I had to pick those ropes back up pretty quick. Acronyms and jargon everywhere, I’ve never used Google Search so much in all my life. But, I can look back and proudly say that 6 weeks later, I’m up to speed and jiving along with the rest of my team. My actual onboarding task list was made up of 40 different onboarding activities, from meeting with our Customer Success team to talk through their processes, to getting familiar with the backend of our own product, to meeting with our CEO Vesa (and just about everyone else, too!). 40 tasks sounds quite daunting, but we use a handy Asana board to keep track of our day-to-day and weekly tasks. It’s refreshingly organised.
Towards the end of week 2, when I had a much better grip of what was going on, I was assigned my first blog tasks to complete. The first was ‘why marketers should focus on conversions rather than just inbound/outbound, and the second was ‘why sales teams love conversions (and you should too!). I had so much fun researching, talking to my colleagues for hints and tips about the product, and being creative in my writing. As soon as those blogs were completed and published, I knew I’d made the right move. Content Management for the win.
Since then, I’ve been involved in lots of different projects, including our new and upcoming product (which is top secret right now, so I can’t tell you any more just yet…🕵) as well as an exciting website project, which will make you go *pop*, too.
Enjoyed my recruitment & onboarding story? Check out more of our other blogs, which contain lots of helpful information about a range of topics including conversion and conversion rate optimisation.
Are you looking for ways to increase engagement with your brand? Do you feel like the content you painstakingly produce just isn’t cutting through? Maybe it’s time you tried incorporating gamified elements into your material.
Gaming is not the same as gamification
For some this may be obvious but gamification is not the same as gaming. Gaming is the production of a separate medium whereas gamification is the application of the principles of gaming to marketing or educational material. What gamification seeks to achieve is increased engagement and understanding of content through our natural attraction to game principles.
The following post will explain how gaming principles leverage our human instincts for competition and game scenarios, what these gaming principles actually are, and finally ways those principles can be introduced to provide value to your business.
Gamification activates the following elements of human motivation:
– The first is our desire to compete. Whether we are trying to demonstrate our knowledge on a subject by taking a quiz or completing a crossword, or whether we want to establish a position in a community, competition is a deep survival instinct. We either want to demonstrate our strengths or we see what others have done and want to receive the same benefits.
– Next is the importance we attach to status. Like all of these motivations they fluctuate depending on the individual, however, most of us take pride in having others recognise our position in a community. Although status through gamification doesn’t hold the prestige of work or education, it can be just as powerful, especially when applied to mundane or routine tasks.
– This is the most obvious gaming motivation. Dopamine release is triggered in our brains whenever we achieve even the smallest of goals or targets. The design of a challenge can trigger this sense of achievement in itself but recognition of the achievement will also have the same effect.
There are other motivational elements applied in gamification principles, such as self-expression or altruism. However, these are less common and powerful than the three mentioned above, as well as being more difficult to incorporate into a basic gamification strategy.
Competition
All gamification principles and ideas can be categorised under the umbrella of competition, status and achievement. In the first place, our competitive instincts are what draw us into the idea of a challenge. It’s worth remembering that ‘challenge’ is a flexible term. Think about all those ridiculously easy facebook quizzes that state only ‘3 out 10 people can name all these cities’. You know they’re clickbait and obvious but you just can’t help yourself! We love the idea of proving to ourselves (and others) that we are smart.
A good example is the National Geographic competition run in order to promote interest in the second season of its show Genius. Spread out over a period of five days were clues that fans of the channel had to figure out. In this case, the questions were a real test of knowledge regarding topics such as architecture and history. Even though there was a prize at the end, you can be sure there were many who were hooked on the idea of demonstrating just how clever and capable they are.
Status
If your gamification strategy is being built for the long-term, then it’s important to think about status. Individual progress should be measurable through the accumulation of points. Those points can lead to different levels and be recognised on a leaderboard. The issue of external status is one element but then appreciation of personal progress is another.
One example I know well (because my mother-in-law is hooked on it) is the foreign language learning software Duolingo. They have different leader boards for whatever learning stage you’re at, and in whatever language you’re practicing. If you don’t keep at it everyday then you lose your position. Also, if you lapse and forget, there’s some notification reminders that evoke a sense of disappointment. It’s all designed to help tackle the daunting challenge of learning a foreign language by breaking it up into manageable pieces.
Achievement
Whether or not you can create an effective gamification challenge alone doesn’t necessarily matter if you can supplement it with a system of rewards. Coupons, prizes, giveaways etc. have been used by businesses for a long time. Lavish holidays or expensive cars are now commonplace. However, again you don’t have to break the bank in order to activate the human desire for rewards. Earning badges or certificates are a great example of a budget reward mechanism. Prizes and goods can be initially virtual and then could be exchanged for tangible assets if the programme proves successful.
The company SAP needed to quickly get its huge global team of sales staff to quickly engage in a new portfolio. It did this by tapping into the competitive nature of sales people through its Roadwarrior programme. Sales reps answered questions from simulated interactions with customers, winning badges and earning points in the process. Reps then challenged coworkers and the overall strategy helped train employees.
Like with most things, the data behind the process is critical. It’s essential that you keep a track of how much each user interacts with the gamification strategy. This is not just for your benefit but theirs as well. Reflecting on how much and how successfully they engage is the biggest (and cheapest) reward you can provide. The more creative ways you can illustrate and reflect this information the more attention you will capture.
This is also how you foster a much deeper relationship with your audience. Not every company can provide a huge customer support team or respond individually to community members. This is why a gamification strategy can help. Companies can do much more to embrace customers than, say, simple loyalty schemes. For example, using chatbots to engage website visitors in conversations. These bots can also be easily linked to your gamification strategy as a way of inspiring visitors to engage more with your content.
Gamification is a much more interesting way to reach and interact with your audience. That’s what people nowadays expect: to be entertained and engaged.
