First of all, reliable conversion rate benchmarks are hard to come by. In many cases, percentages are thrown around without much context, even though conversion rates are always highly contextual.
Based on the figures above, the median landing page conversion rate lands between 2-4%. Averages are in this case less reliable, because extreme values distort the big picture.
For most companies out there, reaching a 5-10% conversion rate will deserve a pat on the back. Keep in mind, however, that in certain cases even a 10% conversion rate can be considered a failure.
It just depends.
Whatever your relationship to conversion rates, remember that you need to consider several factors when doing any kind of conversion rate analysis. The most notable ones include your industry, conversion type and traffic source.
By the way, there are some extremely effective ways to destroy your conversion rate. Find out what they are and how to avoid them in this article.
At Leadoo Marketing Technologies, we’re working to disclose the truth about chatbot and conversational conversion rates. Watch this space for more data on those.
Read this next: Complete Guide to Conversion Rate and CRO.