B2B sales, or business-to-business sales, is simply the process selling products or services from one business to another. Unlike B2C (business-to-consumer) sales, B2B sales typically involve longer sales cycles, larger transactions, and more complex decision-making… Continue Reading
Content was always the king, clickbait is the new queen, and content that actually converts is the newly appointed, well-trusted advisor that keeps the royal family in check. If you take nothing else away from… Continue Reading
Content is king. The cliche that we as marketers are quite used to hearing by now. We’ve invested heavily into content marketing, as many companies have, and yet the rewards of those efforts are not… Continue Reading
Lauren Pritchard, one of our newest Leadooers, shares her experience of the recruitment and onboarding process at Leadoo Marketing Technologies 💙 This is going to be some journey, so make yourself a cuppa and settle… Continue Reading
There are many ways of increasing your website traffic, and many strategies you can use to do it. In this post we’ll discuss why and when to use online advertising to do it, and which… Continue Reading
What is Conversational Marketing all about and why you should care? Jemmi Laaninen, Conversational Marketing Specialist at Leadoo MT, shared her knowledge at The Marketing Meetup webinar on what it is and how it helps… Continue Reading
https://youtu.be/AcYvjp1nvf0 Let’s be clear about something. Shortcuts or a quick fix to generating leads and boosting sales don’t exist! For me, that’s OK. As a marketer, all I need to know is that my efforts… Continue Reading
It might be a worn-out phrase but the old adage “content is king” still has plenty of relevance. 72% of marketers say content marketing has increased engagement, hitting highs of as much as 8 times… Continue Reading
There’s one statistic that you really should be taking notice of. According to Facebook’s 2020 survey, 64% of people say that they would prefer an instant message rather than a phone call from a business.… Continue Reading
Are you looking for ways to increase engagement with your brand? Do you feel like the content you painstakingly produce just isn’t cutting through? Maybe it’s time you tried incorporating gamified elements into your material.… Continue Reading
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