Case Study
CASE STUDY
Delicatessen
Modernizing quote processing to drive more leads and speed up sales
30
years of high-quality restaurant, event space, and catering services in the Uusimaa region
100%
better lead quality thanks to clear and structured initial information
2x
increase in sales leads following the visual form revamp
KEY DETAILS
Company: Delicatessen Ravintolapalvelut Oy
Website: www.delicatessen.fi
Industry: Restaurant, Event Space & Catering Services (B2B & B2C)
Company Size: Founded in 1996, an established market operator with 30 years of experience
Location: Finland
Solutions: Leadoo AI Conversion Platform, Conversational Quote Request Forms, Visual User Journeys
KEY RESULTS
Proposal preparation has accelerated significantly because incoming leads through the forms are high quality and contain all necessary pre-information.
A visual revamp of the website forms boosted sales lead volume and improved average lead quality even further.
Catering and event space requests now flow through a clear, user-friendly, and brand-aligned digital channel.
Modernizing quote requests and improving lead quality
Operating in Southern Finland, Delicatessen Ravintolapalvelut Oy offers versatile catering services for both corporate and private events, lunch restaurants, and a wide selection of venue and meeting spaces. Over its 30-year history, the company has grown into one of the best-known operators in its region.
Due to a high volume of inquiries, Delicatessen wanted to modernize the way customers request quotes on their website. The goal was to find a solution that fits modern user expectations: a tool that is simple, quick, and easy to use, while maintaining high quality and reflecting the company’s brand identity. Leadoo AI was selected for its ease of use and agility.
“We were looking for a solution that serves modern customer needs—essentially something simple, easy, and fast, yet high-quality and aligned with our brand image. Leadoo AI was introduced to us, and we wanted to use it to improve lead quality, increase lead volume, and modernize our quote request model.”
– Otto Pyykkö, Sales Coordinator, Delicatessen Ravintolapalvelut Oy
Smooth onboarding and fast daily updates
The partnership began with a careful mapping of needs and requirements. The Leadoo AI team built custom, user-friendly quote request forms tailored for Delicatessen that seamlessly integrated into their visual identity.
Implementation was exceptionally fast. Delicatessen particularly praises the agility of the partnership: whenever updates or visual modifications are needed on the website forms, the Leadoo AI team executes them flexibly without heavy development projects.
“Onboarding was very effortless and easy! Whenever we’ve wanted to make changes to the quote request form, the requests have been handled at a very rapid pace. We did a visual update to our website forms—it sounded like a huge project initially, but it was completed amazingly fast.”
– Otto Pyykkö, Sales Coordinator, Delicatessen Ravintolapalvelut Oy
Growing lead volumes and faster sales cycles
A modern digital journey combined with regular data reviews during performance check-ins have delivered clear, measurable results for Delicatessen’s sales team.
- Forms guide customers to provide key event details upfront, significantly accelerating proposal calculation times for the sales team.
- The latest visual update to the website forms generated a record increase in lead volume while improving overall lead quality.
- Easy editability and user-friendly execution make the platform a reliable part of daily sales operations.
“We hold regular check-in meetings to review results against previous periods. When we updated the visual design of the forms, we started getting significantly more leads, and average lead quality improved substantially! Proposal calculations have sped up noticeably due to the high quality of incoming leads.”
– Otto Pyykkö, Sales Coordinator, Delicatessen Ravintolapalvelut Oy
An easy and highly recommended partnership
Celebrating its 30th anniversary, the restaurant and catering company is extremely pleased with the results and the quality of collaboration.
“I definitely recommend Leadoo AI to others! The ease, effortlessness, and customer-oriented team make Leadoo AI a very valuable addition to any company.”
– Otto Pyykkö, Sales Coordinator, Delicatessen Ravintolapalvelut Oy
