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You can easily create fun and useful tests and calculators for your website visitors with Leadoo AI. Create top-notch NPS surveys, gamified culture tests for recruitment, price estimate calculators, or customer wishlist quizzes – all within our platform.
Leadoo bots make the best tests. Use the AdvanceLogic calculator to calculate the score and provide immediate feedback, pass on to a Live Chat agent, or notify someone internally via email when a particular test has been taken or a certain score obtained.
This could equally be used during recruitment processes to screen candidates, or for lead generation in the form of Product or Pricing requirements gathering. All bots are completely customisable, meaning we can help you to create a bot for any situation where testing might be needed.
Whether you need to provide a potential customer with a quote based on their needs, or see if a recruitment candidate would be a fit for your team, let us do the calculations for you.
Our advanced features allow you to create a calculator that will give your customer immense value and extremely qualified leads for you. To the left, you will see a VisualBot for example that lets you calculate your website conversion rate and potential ROI from using Leadoo.
When you want to know how happy your customers (or employees!) are, you can create a quick survey with Leadoo. Versatile tools make it easy to create engaging survey that everyone will click through.
Survey data is provided in a simple format, so you can take immediate action based on the results.
If your goal is to make your website more interactive with Tests & Calculators, Leadoo AI can do that. But you don’t need to be a tech whizz or expert. Our Conversion Experts are here to help you at all stages of the process.
They onboard new Leadoo AI customers, build your conversion tools and integrations, and help translate your business goals into website performance improvements. They’ll train you to use our platform, and continually optimise your solutions for better results.
Ready to find out more?
Take the burden off your customer-facing teams. Let Leadoo AI handle it 24/7 in 40+ languages.
You and your Customer Support/Service Team are superheroes, but you’re constantly fighting the same battles.
The phones are ringing, the inbox is overflowing, and it feels like you’re answering the same handful of questions over and over again.
Your team is great at solving complex problems, but they’re spending most of their time on FAQs and simple, repetitive stuff…
The answer? Leadoo AI.
Or, play around a Leadoo AI bot, to see how quickly it can answer you questions, and potentially save your team time!
This is where Leadoo AI comes in. We’re an AI-driven, conversational platform that gives your team an always-on, always-ready assistant.
We scan and learn everything about your website, FAQs, sales or service documentation, in seconds. So our bots know exactly how to respond to users, at scale and in real-time.
Our conversational tools are designed to handle the easy, and not-so-easy stuff. So your team can focus on what matters most – helping customers with complex issues, and creating loyal brand advocates.
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Leadoo’s AI-powered bots can handle FAQs and provide instant answers, 24/7.
Our AI-powered tools can also do this in 40+ languages for truly relevant and global customer service.
This means many customers can get the info they need immediately, without waiting for a live chat representative.
Your team can stop answering the same questions a million times and focus on the real challenges.
Leadoo offers you a powerful hybrid approach. Our bots can start the conversation, quickly map out a customer’s problem, and gather all the necessary information.
When, or if, it’s time to hand off to a human, the bot can seamlessly route the query to your team.Your Support Agents will get a complete summary of the issue and the customer’s conversation history right away, so they can jump straight to a solution.
You’re in control. Leadoo’s routing capabilities allow you to set up rules for when to bring in a human.
For example, on the rare occasion that a bot can’t answer a question, or if the conversation falls outside of a specific scope, the bot can automatically transfer the chat to an available team member via our LiveChat. This ensures that a human can always step in if you wish!
Your Pipeline’s New Best Friend!
As a Sales Leader, you’re constantly looking for two things. More leads and better leads.
You need a full pipeline for your team to follow up on. But you also know that not all leads are created equal. You can’t afford to waste time chasing down dead ends.
The Finance Director wants to see a return on your headcount, the Marketing department are focused on top-of-funnel metrics, and your own Sales Team is counting on you to help deliver high-quality opportunities.
It’s a lot of pressure to be the engine of revenue growth.
This is where Leadoo AI changes everything. We’re a conversational marketing platform that turns your website into a powerful sales channel.
It’s like having the most accurate and patient member of your Sales Team living on your website, answering questions and qualifying people, 24/7.
With our AI-powered technology, that salesperson can also speak 40+ languages and have bespoke conversations with thousands of people in real time.
Instead of waiting for a lead to fill out a form, our bots engage website visitors instantly, helping you grab their attention, and begin to nurture and even qualify them on the spot.
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Check out one of our own AI conversational tools, below. Ask it anything about Leadoo AI!
You can show a clear line from their marketing efforts through your sales pipeline.
You’re not just taking leads from them, you’re collaborating to turn traffic into revenue, proving the value of their work, and building a tighter relationship between teams.
You can show that every Dollar, Pound or Euro spent on Sales headcount is directly fuelling your pipeline with qualified leads, demonstrating clear ROI.
And prove you’re closing more deals with all your new insights!
You’re giving them a competitive edge. With a detailed view of a lead’s journey, they can stop cold calling and start ‘warm calling’. They can even be alerted directly when prospects or ICP companies are visiting the website.
More Leads + More Insights = More Closing.
But you don’t have to take our word for it…
“Leadoo AI has not only met our goals – it has exceeded them and brought real impact to our digital marketing and sales efforts.”
— Henri Koskinen
Senior Global Manager, Digital Marketing Lindström
“Leadoo has exceeded our expectations. The product is great for practically any business looking for more inbound sales.”
— Vesa Väisänen
Head of Marketing, IRO Research
Your secret weapon in making you and your marketing team shine!
The business has invested in your website, you’re spending fortunes on events and marketing efforts, but 95%+ of visitors just drop by and leave.
You’re struggling to get the right content in front of the right people, and it seems like you’re never able to get enough qualified prospects in front of your Sales Team.
The business is demanding more leads, your Marketing Squad is churning out content and campaigns, and the Finance Director needs results. Now!
The ratio of non-click or zero click searches on search engines
The average conversion rate for global websites – meaning 98 out of 100 visitors don’t convert
Average costs per click (Google Ads) have more than doubled in past 3 years
Leadoo AI is all about website personalisation and lead generation, through the power of conversational marketing. Which is a fancy way of saying that we help you turn your website from a brochure into a real-time conversion machine.
We help you turn passive visitors into engaged prospects, using a variety of AI-driven conversational tools.
These bots are trained on all your content, guides, and other collateral, to have fluid conversations with your prospects 24/7, in 40+ languages! It’s a digital store assistant who’s always working, and always passing intent data from Marketing to Sales.
Check out one of our own AI conversational tools, below. Ask it anything about Leadoo AI!
They get to prove their worth. Leadoo’s bots are super lightweight, so they won’t mess with site speed. Instead, they’ll act as tour guides to ensure that people are introduced to more, relevant content. Increase those organic conversions, and make sure that you never waste a click from that Position 1 keyword that you’ve fought to achieve!
They can prove their budget is paying off. Leadoo’s analytics tell them which ad campaigns are driving engaged visitors and conversions, so they can fine-tune their spending for maximum ROI. Imagine the reduced ad spend waste when you can place specific bots on specific landing pages for specific campaigns…
Your site will be more than a brochure. Your Website Manager will love the fact that they can create interactive onsite experiences without begging for developer time. Leadoo AI is essentially no-code, so they can launch new conversion tools and test them in a flash. No impact on load time.
Every single piece of content becomes a lead magnet. In-page and visual bots let them turn static articles into interactive experiences that capture visitor info, making their content a powerful part of your lead funnel. Top of funnel bots for top of funnel content. Middle of funnel content for middle of funnel visitors, and so on.
Do what we do, bring your bots to events and quickly schedule demos and calls for specific members of your Sales Team! It’s super simple to design a bot for each event attendee from your team, and track event success in Leadoo and your CRM through simple tagging. Prove out that ROI in seconds!
But you don’t have to take our word for it…
“Leadoo AI has not only met our goals – it has exceeded them and brought real impact to our digital marketing and sales efforts.”
— Henri Koskinen
Senior Global Manager, Digital Marketing Lindström
“Leadoo has exceeded our expectations. The product is great for practically any business looking for more inbound sales.”
— Vesa Väisänen
Head of Marketing, IRO Research
Leadoo has officially become Leadoo AI. You’ve probably noticed our name and visual changes across both our website and platform. But what do those signify? And why are we now Leadoo AI?
As the new name suggests, as a platform we have become truly AI-led.
If you have logged in recently, you will have noticed more and more agentic AI features aimed at helping you and speeding up your work.
By introducing AI-generated Bot Content, we sped up the Drafting, Rewriting and Translating of bot content to minutes rather than potentially hours.
AI Insights: Conversational Flow delivers busy marketers relevant snapshot insights into conversion journeys, bot performance, and website analytics.
While the recently introduced AI Bot Builder changes the game in terms of building our conversational tools. Let our AI create entire conversational pathways in minutes. So you can spend your time refining and optimising, rather than building from scratch.
These features are all designed to harness the power of AI to allow marketers to do more, test more, and think more. In our platform, AI is raising the floor, while marketers and our Conversion Experts are raising the ceiling.
On the frontend of websites, since introducing our AI-powered bots in 2024, we have also seen a marked shift towards users seeking out these AI conversational experiences.
Leadoo’s AI tools have helped global websites increase the quality and quantity of leads; helped businesses win industry-specific awards for UX; and helped streamline customer support operations by 30%+.
And with the recent rollout of AI-powered Product Recommendations, our chatbots can now better serve B2C audiences by instantly visualising relevant products to users from eCommerce stores.
That all explains why we’ve added AI to our name and are becoming a true AI-led Conversion & Customer Experience platform.
But what’s with the new black backgrounds and lighter blue logo?
Well, we’ve aligned our visual brand identity into the Manago AI family.
Manago AI, our parent company, recently launched a full rebrand of their platform and product. You can read more about that here – manago.ai/brand-story
Alongside Thulium AI, the three of us now make up the Manago AI family. As you can see, our visual brand identities are now aligned to make that clear.
These three Customer Lifecycle companies are now seamlessly integrated, and provide you all the Customer Data, Marketing Automation, Conversion and Support capabilities you need to turn visitors to leads to customers to advocates.
They reflect the need for modern marketers to move quicker, do more, and integrate faster.
Leadoo AI cements this future identity and purpose. AI has raised the floor.
Together with you, we will raise the ceiling on Conversions and Customer Experience.
Ready to find out more?
We recently updated our pricing and packages at Leadoo AI. Here, we’re laying out what’s changed, why, and what that means for anyone thinking about becoming a Leadoo AI customer.
One key change is that our pricing is more bespoke now, so if you want an accurate quote based on your requirements, please get in touch below.
A primary motivation behind our Pricing change was making Leadoo’s AI-powered conversational tools available to all new customers. Previously, it was only included as standard in our highest tier.
As users become more and more conditioned to the widespread use of AI in their work and personal lives, websites need to be able to offer AI-driven conversational experiences. To answer their questions in a relevant and realtime way.
Since launching our AI-powered conversational tools, we have seen them dramatically improve UX; power lead gen; and cut down on required customer service time – even in highly regulated industries.
Now, Leadoo AI is available in all Leadoo packages. More on those below. But as standard, Engage now includes 250 AI chats/month; Expand includes 2500/month and Elite includes 10000/month.
But Leadoo AI is not just about serving end website users. Our AI-led Product Roadmap is incorporating agentic AI throughout the Leadoo platform.
Recent platform additions like AI Insights: Conversational Flow and AI Generated Bot Content give customers AI-driven support in the platform.
While our most recent addition – AI Bot Builder – changes the game in terms of Leadoo bot creation. Answer a few questions on your bots aims and within minutes, AI Bot Builder drafts you a full conversational tool that you can refine and push live on your site.
Like before, Leadoo can be brought in three main packages, but we have revamped what these include and who they are aimed at. Just remember the three E’s!
Our Engage package is the new entry point for Leadoo. It now includes a sample of conversion features not previously in our entry package – such as Leadoo AI and Personaliser. It is designed for SMEs who want to:
Expand is our most popular package, incorporating almost all Leadoo functionality. Including things not in Engage, such as: Calendar Integrations, Advanced Logic Tools, Source Insights, Visitor Tracking and others. If your business has the following needs, Expand is probably for you:
Elite is generally for large or complex organisations, who need to deliver both a higher quantity and quality of leads across a multi-layered stack or team structure. This often involves integrating across multiple departments or MarTech tools. Elite might be for you if you need:
The recent AI-driven customer features like AI Bot Builder mentioned above, form our new AI Self Service Kit.
This makes self-service in our platform easier, and lets customers draft and review Leadoo bot content far quicker. However, as for all existing customers, our Conversion Experts form a core part of the Leadoo experience.
Every Leadoo customer – regardless of package – is assigned an Onboarding manager who’s job it is to set them up on the platform, integrate with their MarTech stack, and get initial conversion tools live.
In our new packages, that time spent consulting is capped per package – after Onboarding is complete.
Previously, we had priced the service element of our packages around set numbers of optimisation sessions with Account Managers. However, customer feedback showed us that not all customers need these in a set way.
Some customers prefer their Conversion Experts to build new bots, optimise existing ones, or focus on strategy setting in the background – rather than attend set meetings.
So with our new packages, we are giving customers complete control over how their Conversion Expert hours are used.
If you want your Account Manager to attend regular meetings, they can. If you’d prefer a Technical Account Manager to spend more time on building new bots, just say the word! If you loved your Onboarding Manager, and want their input on future bot ideas, you can use them for that! Your Conversion Expert time and priorities are now shaped by you.
As standard now, Engage includes 8 hours/year of Conversion Expert consulting time after Onboarding, Expand includes 16/year and Elite includes 30/year. However, if you need more support, batches of hours can be purchased with our Experts to help you get the most out of the Leadoo.
As mentioned, with the new Pricing and Packages, we are providing bespoke quotes at this stage. So if anything here has sparked your interest, please get in touch and we will let you know how much Leadoo now costs for your requirements!
Ready to find out more?
AI chatbots have never been more accessible. At Leadoo AI, we’ve seen great success with our AI-powered conversational tools and our internal AI Bot Builder feature that lets customers draft new bots from scratch with AI.
With modern LLMs, no-code tools, APIs, and AI development frameworks, it’s now possible for some in-house marketing and development teams to build website chatbots themselves.
Teams understandably ask “Can we build this?” when looking at conversational marketing solutions. But as we’ll lay out here, the real questions are:
Just because you can build it – should you? And what will it ultimately cost?
Because while launching a basic AI chatbot is easier than ever, building one that actually performs, scales, stays compliant, continuously improves, and doesn’t balloon in cost is significantly harder than most teams expect.
In reality, many companies discover that the hidden costs, operational burden, and long-term ownership challenges make in-house AI chatbot development far less viable than initially imagined. And the horror stories of when in-house chatbots go wrong are very damaging indeed.
Most AI chatbot projects begin with excitement.
A team experiments with OpenAI, Anthropic, or Gemini APIs. They connect a chatbot to the website. They upload some documentation. Maybe they even launch a pilot within a few weeks. Technically, it works.
But then the real questions start appearing:
This is the moment many businesses realise:
AI chatbots are not just software projects. They’re ongoing conversion systems.
And successful conversion systems require strategy, optimisation, analytics, governance, and continuous improvement.
One of the biggest challenges with in-house chatbot projects is ownership. At launch, there’s usually enthusiasm and cross-functional collaboration. It is the newest and shiniest thing on the website after all.
But several months later, ownership often becomes unclear, especially as the difficult questions above start popping up. Without clear accountability, many AI chatbot projects quietly stagnate.
The chatbot remains live, but nobody is truly responsible for improving it. This is where businesses often underestimate the value of a specialist conversion partner.
With Leadoo AI, optimisation doesn’t stop after implementation. All our standard packages include dedicated Conversion Experts whose role is to continuously improve performance, refine journeys, identify friction points, and maximise ROI.
Because launching a chatbot is not the finish line. It’s the starting point. Check out the quality and value of our customer service for yourself on review sites like G2.
“With new AI-driven capabilities and continued investment in our platform, we’re focused on helping our customers achieve even greater results. I want to personally thank every customer – those who have been with us for years and those just getting started, for the trust they place in us.”
Many businesses measure chatbot success incorrectly or incompletely. They focus on number of conversations, engagement rates, or time on site.
But none of these metrics necessarily translate into business outcomes. The real question is:
Are my chatbots driving conversions? And if not:
Most DIY AI stacks provide logic and infrastructure, but very little meaningful conversion insight.
This creates a dangerous situation where teams assume the chatbot is successful simply because it exists. Leadoo AI approaches this differently.
Through advanced Conversion Insights, businesses can clearly understand how conversational journeys influence pipeline generation, lead quality, conversion rates, and customer behaviour.
More importantly, optimisation becomes continuous rather than reactive. Because AI without performance visibility quickly becomes expensive guesswork.
Security and compliance are unfortunately sometimes treated as secondary concerns during AI experimentation. Until legal teams get involved.
Or customer data starts flowing through prompts…
AI chatbots frequently process personally identifiable information. And many businesses underestimate the operational complexity of managing this securely and compliantly.
Key questions that any AI chatbot builder or provider MUST be able to answer include:
These concerns become even more significant for companies operating across multiple regions and jurisdictions. And in-house teams frequently cannot answer these without getting into an uncertain legal minefield. Leadoo’s platform is built with GDPR-compliant insights and enterprise-grade governance in mind – reducing risk while allowing businesses to scale conversational experiences confidently. Because compliance is not something you bolt on later.
This is one of the most overlooked challenges in AI chatbot development. Most AI tools provide the intelligence layer.
But they don’t solve the experience layer. And the experience layer is what users actually interact with. It includes: UI and conversational design; timings and triggers; mobile responsiveness; brand consistency; guardrails and fallback handling; and escalation paths.
In practice, companies often spend far more time designing and refining user experiences than building the AI itself. And without careful optimisation, AI chatbots can easily become inconsistent, off-brand or just generic (see the famous Air Canada example).
Worse still, poorly implemented, or just non-optimised, AI experiences can actively harm conversion rates and customer trust.
Leadoo AI combines conversational intelligence with conversion-optimised user experiences and built-in safeguards. Helping businesses deploy AI experiences that are not only intelligent, but commercially effective, with the help of Conversion Experts.
Because users don’t judge your chatbot on its architecture. They judge it on the experience. Here’s an example of how Leadoo AI can dramatically improve UX – even in a highly regulated industry.
Many companies pursue in-house AI chatbots because they assume it will reduce costs.
Initially, this can appear true. The first prototype may only require a developer and API access.
But costs rarely stay there. As adoption grows, complexity grows too. Before long, the organisation isn’t managing ‘a chatbot’. It’s managing an evolving AI platform.
And unlike Leadoo AI’s fixed package pricing, internal AI infrastructure costs are highly volatile with changes to AI models; token usage; and increasing computational requirements.
Internal teams also absorb hidden operational costs when it comes to maintenance, prompt tuning, analytics integrations and setup, QA and infrastructure monitoring.
What initially looked cheaper can quickly become significantly more expensive.
AI chatbots rarely operate in isolation. To create meaningful business outcomes, they need to connect with CRM, MA systems, analytics tools, or product databases.
Every integration introduces additional complexity, maintenance, and failure points. And when something breaks, diagnosing whether the issue sits within the AI or integration layers can become extremely time-consuming for internal teams. And can reignite the ownership question we mentioned earlier.
This is another reason most businesses eventually prefer managed conversational platforms over fragmented DIY stacks.
There’s no question that modern AI tools have democratised chatbot development. Businesses absolutely can build powerful AI experiences internally.
But the more important consideration is whether they should dedicate long-term internal resources to owning, managing, optimising, securing, scaling, and continuously improving those systems.
Because successful AI chatbots are not one-time projects. They are ongoing commercial programmes. And as shown, if they go wrong, it can be catastrophic for internal teams. For many businesses, the true challenge is not launching an AI chatbot. It’s sustaining one successfully over time.
That’s where Leadoo AI and our Conversion Experts shine.
Ready to find out more?
You should always add Leadoo’s dynamic script to your website’s <head> tag.
The dynamic script enables the use of Leadoo’s conversion tools and the possibility to enable tracking. You can find your account’s dynamic script at the bottom of this page after logging in to Leadoo.
The dynamic script should fire on each page load regardless of the end-user’s cookie consent.
Additional information can be found here.
Next you should confirm that Leadoo’s tracking settings are set up correctly. Tracking settings can be found on the same page as your dynamic script. By default Leadoo settings should be:
Referrer tracking: start tracking after analytics enabled
User tracking: never
Company tracking: same as user tracking
Remember to click “save” at the bottom of this screen when changing any settings.
Leadoo won’t track any users by default, only after cookie consent has been given by the end-user.
There are two options to enable Leadoo’s tracking:
Option 1: Add a custom consent handling script to your website <head> tag, under Leadoo’s dynamic script. Those scripts check if the cookie consent has been given by the user on each page load to determine if Leadoo’s tracking should be force-enabled. So it’s important that this script loads on each page load. You can find ready made custom consent handling scripts from here: Leadoo – Custom consent handling scripts.
or
Option 2: Add the following script directly to CMP / Google Tag Manager. This code should fire only after a user accepts analytics cookies to force-enable tracking. If cookies are disabled, this script should be removed:
<script>
if (!window.ldanalytics) window.ldanalytics = [];
window.ldanalytics.push(function(a) {
a.toggleTracking(true, false);
});
</script>
There’s a useful video below and you can read more about how Leadoo tracking works here.
Paid advertising is one of the fastest ways to drive traffic to your website. But it’s also one of the easiest ways to waste budget.
If you’ve ever looked at your PPC reports and thought “We’re paying for the clicks… but where are the conversions?”, you’re not alone. Many marketers pour significant spend into paid search and paid social, only to see visitors bounce, hesitate, or disappear without taking action.
This is exactly where Leadoo AI helps marketers bridge the gap between clicks and conversions.
We combine PPC with personalised onsite conversations to dramatically increase the value of paid traffic. Let’s break down what that means, and how you can apply it.
Pay-per-click (PPC) generally works. It generally gets relevant people to your site at relevant moments.
The issue? What happens after the click?
Many paid visitors bounce for two main reasons:
Either way, the cost is the same. You’ve already paid for that click.
This is one of the biggest leaks in paid ad performance. If your landing pages rely only on static content and forms, you’re asking visitors to do all the work themselves. And they will make decision to either buy, or not buy, they choose the latter 98% of the time on average.
Even the best-designed landing pages can struggle to:
PPC traffic isn’t one-size-fits-all. Someone searching “enterprise chatbot software” has very different needs from someone searching “website lead generation tools”, even if they land on the same page.
Without personalisation, both visitors see the same experience. And that’s where conversions (and budget!) are lost.
The uncomfortable truth is: if you’re paying to get eyeballs onto your landing pages but aren’t engaging them onsite, you’re leaving money on the table.
Leadoo adds conversational tools to your paid landing pages. Turning passive landing pages into interactive experiences.
Instead of hoping your landing page copy covers paid visitors’ needs, Leadoo allows you to:
So if someone clicks an ad tied to a specific feature or problem, the bot immediately continues that conversation. Without making them hunt for answers. This keeps users engaged in the moment, when their intent is highest. And when you’ve just paid money to acquire them!
You can also layer this with Leadoo’s Company Identification capabilities to create true Account Based Marketing (ABM) through your paid ads.
Not every PPC visitor is sales-ready. That’s not a problem. In reality, the majority won’t be at any given moment.
Leadoo helps you:
Instead of losing those visitors forever, you keep them engaged and moving forward. Turning paid clicks into future opportunities.
When you combine PPC with Leadoo, you’re no longer just paying for attention, you’re paying for interaction.
This means:
If you are paying to bring someone to your digital storefront, the only way to truly maximise ROI on that spend is to engage them properly. Just like a store assistant would do in a physical store.
Paid Ads are often a key growth channel. But scaling PPC sustainably means getting more value from every click, not just buying more traffic.
By combining targeted ads with personalised onsite conversations, Leadoo helps marketers:
If you’re serious about maximising your paid ad performance, the next step isn’t more budget. It’s better engagement.
👉 Want to see how Leadoo can help you get more out of your PPC spend?
This page outlines the specifications of various Leadoo plans, in multiple languages.
Implementation
Training
Integrations
1 website domain
Implementation
Training
Integrations
1 website domains
Ibruksättning
Implementationsutbildning för plattformen och vid behov utbildningar för användning av följande funktioner:
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