Leadoo isn’t just about creating super engaging bots to activate your website visitors! Oh no, it’s much more than that. Did you know that we help you identify anonymous website visitors? Using our unique tracking script we can identify visitors to your website and which company they belong to!

Why should you use retargeting in your marketing campaigns?

“The ability to reconnect with the majority of people who weren’t ready to convert upon their first interaction with your brand is what makes retargeting the most powerful piece of your digital marketing campaign.” – Forbes

Using the data you’ll get from Leadoo’s Company Identification tool is a great way to improve your campaigns and specifically digital ads, which can be a risky and expensive investment! By retargeting an already engaged audience you’ll see:

• Increased conversion rates
• Improved Customer Retention & Loyalty
• Higher Return on Investment
• Lower Cost Per Acquisition
• Improved Click-Through Rates

How to use the Company Identification Data in Leadoo

It couldn’t be easier, the hard work is all done in the background by having the Leadoo tracking script on your website. This will start tracking your anonymous website visitors and identify the companies they belong too! Now all you have to do is create a target list for your campaigns.

By creating persona-specific filters, such as company size, industry, which pages they’ve visited, etc., you can create a targeted list of potential prospects. Not only have these prospects visited your website, but you now have a clearer picture of who they are and what they are interested in.

Export Company Identification data from Leadoo

Once you’ve created your filters, it’s time to export the data. By clicking on the export button it will automatically select all companies within your chosen filter. You can also choose either a CSV or XLSX format.

Once it’s ready to download you’ll be prompted to download now, the time for the file to be processed will vary depending on how many companies are in your filters.

Creating a Customer Lists in LinkedIn

To add a customer list in LinkedIn, you’ll be using the LinkedIn Ads Campaign Manager for uploading and creating Matched Audiences. This involves creating a new audience, selecting “Matched Audience” and then “Company” and finally uploading your list after downloading the appropriate template. Here’s a step-by-step breakdown:

1. Log in to your LinkedIn account and navigate to the Campaign Manager.
2. Create a New Audience – Under the “Plan” section, select “Audiences” and then click “Create audience”.
3. Select “Matched Audience” as the audience type.
4. Choose either “Company” under the “Source” section.
5. Provide a name for your new audience.
6. Select either “Company list”
7. Download the company list template from the dropdown menu. This will make sure that the data is in the correct format to be used.
8. Add your customer data to the downloaded template, following LinkedIn’s requirements.
9. Once you’ve filled the template, return to the Campaign Manager and upload the saved file.
10. LinkedIn will process your list, which can take up to 48 hours, and you can then use the created audience in your ads.

Here’s a few screenshots of LinkedIn Campaign Manager to help you on your way!

Company Identification and GDPR

We take our data responsibility very seriously and you can read all about our GDPR practices here.