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Security at Leadoo AIGeneral Terms & ConditionsData & GDPRLeadoo has officially become Leadoo AI. You’ve probably noticed our name and visual changes across both our website and platform. But what do those signify? And why are we now Leadoo AI?
As the new name suggests, as a platform we have become truly AI-led.
If you have logged in recently, you will have noticed more and more agentic AI features aimed at helping you and speeding up your work.
By introducing AI-generated Bot Content, we sped up the Drafting, Rewriting and Translating of bot content to minutes rather than potentially hours.
AI Insights: Conversational Flow delivers busy marketers relevant snapshot insights into conversion journeys, bot performance, and website analytics.
While the recently introduced AI Bot Builder changes the game in terms of building our conversational tools. Let our AI create entire conversational pathways in minutes. So you can spend your time refining and optimising, rather than building from scratch.
These features are all designed to harness the power of AI to allow marketers to do more, test more, and think more. In our platform, AI is raising the floor, while marketers and our Conversion Experts are raising the ceiling.
On the frontend of websites, since introducing our AI-powered bots in 2024, we have also seen a marked shift towards users seeking out these AI conversational experiences.
Leadoo’s AI tools have helped global websites increase the quality and quantity of leads; helped businesses win industry-specific awards for UX; and helped streamline customer support operations by 30%+.
And with the recent rollout of AI-powered Product Recommendations, our chatbots can now better serve B2C audiences by instantly visualising relevant products to users from eCommerce stores.
That all explains why we’ve added AI to our name and are becoming a true AI-led Conversion & Customer Experience platform.
But what’s with the new black backgrounds and lighter blue logo?
Well, we’ve aligned our visual brand identity into the Manago AI family.
Manago AI, our parent company, recently launched a full rebrand of their platform and product. You can read more about that here – manago.ai/brand-story
Alongside Thulium AI, the three of us now make up the Manago AI family. As you can see, our visual brand identities are now aligned to make that clear.
These three Customer Lifecycle companies are now seamlessly integrated, and provide you all the Customer Data, Marketing Automation, Conversion and Support capabilities you need to turn visitors to leads to customers to advocates.
They reflect the need for modern marketers to move quicker, do more, and integrate faster.
Leadoo AI cements this future identity and purpose. AI has raised the floor.
Together with you, we will raise the ceiling on Conversions and Customer Experience.
Ready to find out more?
We recently updated our pricing and packages at Leadoo AI. Here, we’re laying out what’s changed, why, and what that means for anyone thinking about becoming a Leadoo AI customer.
One key change is that our pricing is more bespoke now, so if you want an accurate quote based on your requirements, please get in touch below.
A primary motivation behind our Pricing change was making Leadoo’s AI-powered conversational tools available to all new customers. Previously, it was only included as standard in our highest tier.
As users become more and more conditioned to the widespread use of AI in their work and personal lives, websites need to be able to offer AI-driven conversational experiences. To answer their questions in a relevant and realtime way.
Since launching our AI-powered conversational tools, we have seen them dramatically improve UX; power lead gen; and cut down on required customer service time – even in highly regulated industries.
Now, Leadoo AI is available in all Leadoo packages. More on those below. But as standard, Engage now includes 250 AI chats/month; Expand includes 2500/month and Elite includes 10000/month.
But Leadoo AI is not just about serving end website users. Our AI-led Product Roadmap is incorporating agentic AI throughout the Leadoo platform.
Recent platform additions like AI Insights: Conversational Flow and AI Generated Bot Content give customers AI-driven support in the platform.
While our most recent addition – AI Bot Builder – changes the game in terms of Leadoo bot creation. Answer a few questions on your bots aims and within minutes, AI Bot Builder drafts you a full conversational tool that you can refine and push live on your site.
Like before, Leadoo can be brought in three main packages, but we have revamped what these include and who they are aimed at. Just remember the three E’s!
Our Engage package is the new entry point for Leadoo. It now includes a sample of conversion features not previously in our entry package – such as Leadoo AI and Personaliser. It is designed for SMEs who want to:
Expand is our most popular package, incorporating almost all Leadoo functionality. Including things not in Engage, such as: Calendar Integrations, Advanced Logic Tools, Source Insights, Visitor Tracking and others. If your business has the following needs, Expand is probably for you:
Elite is generally for large or complex organisations, who need to deliver both a higher quantity and quality of leads across a multi-layered stack or team structure. This often involves integrating across multiple departments or MarTech tools. Elite might be for you if you need:
The recent AI-driven customer features like AI Bot Builder mentioned above, form our new AI Self Service Kit.
This makes self-service in our platform easier, and lets customers draft and review Leadoo bot content far quicker. However, as for all existing customers, our Conversion Experts form a core part of the Leadoo experience.
Every Leadoo customer – regardless of package – is assigned an Onboarding manager who’s job it is to set them up on the platform, integrate with their MarTech stack, and get initial conversion tools live.
After that, all customers get an Account Manager, who is responsible for ongoing reporting, bot optimisation and conversion strategy setting.
In our new packages, that time spent consulting is capped per package – after Onboarding is complete.
Previously, we had priced the service element of our packages around set numbers of optimisation sessions with Account Managers. However, customer feedback showed us that not all customers need these in a set way.
Some customers prefer their Conversion Experts to build new bots, optimise existing ones, or focus on strategy setting in the background – rather than attend set meetings.
So with our new packages, we are giving customers complete control over how their Conversion Expert hours are used.
If you want your Account Manager to attend regular meetings, they can. If you’d prefer a Technical Account Manager to spend more time on building new bots, just say the word! If you loved your Onboarding Manager, and want their input on future bot ideas, you can use them for that! Your Conversion Expert time and priorities are now shaped by you.
As standard now, Engage includes 8 hours/year of Conversion Expert consulting time after Onboarding, Expand includes 16/year and Elite includes 30/year. However, if you need more support, batches of hours can be purchased with our Experts to help you get the most out of the Leadoo.
As mentioned, with the new Pricing and Packages, we are providing bespoke quotes at this stage. So if anything here has sparked your interest, please get in touch and we will let you know how much Leadoo now costs for your requirements!
Ready to find out more?
Create Complete Conversational Tools in Minutes With AI Bot Builder.
At Leadoo AI, we’re always looking for ways to make conversion-driving experiences faster, smarter, and easier to build. Today, we’re excited to introduce a massive step forward in that direction.
A new way to create fully functional Leadoo bots using AI. From idea to onsite launch in minutes.
Building bots has traditionally been a manual process. From structuring flows to writing copy and configuring logic, it can take time to get everything just right.
AI Bot Builder changes that.
Instead of building everything from scratch, you simply:
In just a few moments, you’ll have a ready-to-use conversational tool that you can refine and publish.
AI Bot Builder is designed to support multiple bot formats, making it flexible across different use cases:
Across these bot types, it generates conversion structure; messaging and copy; and a logical bot flow based on your inputs.
This means less time spent on setup, and more time focusing on performance and optimisation.
Go from idea to working bot in minutes, not hours. AI Bot Builder dramatically reduces the time it takes to launch your first version.
New users can get started without needing deep expertise in bot building or copywriting.
This feature helps explore how well AI can handle real customer scenarios – and where human input still matters most.
AI Bot Builder is powerful – but it’s not fully hands-off.
The quality of the output depends on the quality of the input. A clear, well-defined prompt will always produce better results.
And most importantly:
👉 Human review is still essential 👈
AI accelerates the process, but it doesn’t replace the need for:
We think of it as a co-pilot, not an autopilot.
Bot creation can be time-consuming, and often needs our Conversion Experts to build the best conversational tools from scratch. This can slow down time to value and makes it harder to test new ideas quickly.
AI Bot Builder is meant to change that. Not just for you as an end user. But also for our Conversion Experts internally.
Initial internal testing at Leadoo has shown it can reduce bot building time by up to 30%. That’s more time for you to get the most out of the Leadoo platform, and more time for our Experts to help you do the same!
The goal? To help you launch faster, learn faster, and optimise faster.
AI Bot Builder is just one step on our AI-led Product Roadmap. This year we’ve already introduced you to AI Insights Conversational Flow and AI Generated Bot Content.
Backend changes that help you leverage AI more while you’re in the Leadoo platform. Coupled with advances in Leadoo AI that incorporate the power of AI into frontend conversations with website visitors, and truly we’re excited to keep pioneering AI-led experiences with our customers.
Krakow, Poland & Helsinki, Finland; November 26, 2024:
SALESmanago, the European SaaS powerhouse with over 2,000 customers, today announces the acquisition of the lead conversion platform Leadoo, with more than 1,000 customers. The deal will boost European eCommerce growth with a compelling, best-in-class Customer Engagement Platform (CEP) for mid-market brands.
The Leadoo SaaS platform specialises in identifying, activating and converting website visitors to become buyers, enhancing SALESmanago’s tailored and highly personalised CEP solution, which provides an average of 20x ROI and 30-day Time To Value.
By integrating Leadoo’s innovative conversion capabilities, SALESmanago – which powers 158+ billion customer transactions per month – offers an even more robust CEP starter kit and growth framework. The acquisition will bring together best-in-class engagement and retention tools, helping customer acquisition for thousands of eCommerce clients across Europe.
With a strong presence in Northern Europe and the UK for Leadoo, and Central, Eastern and Southern Europe for SALESmanago, the new partnership cements SALESmanago’s vision to become a leader in Europe’s marketing technology landscape.
Brian Plackis-Cheng, CEO at SALESmanago, commented: “This strategic move consolidates Europe’s marketing automation sector with a formidable combination of Leadoo’s leading web conversion platform and SALESmanago’s Customer Engagement Platform. It accelerates our mission to provide a comprehensive, yet simple, mid-market CEP, and is a significant step on our journey to becoming Europe’s number one mid-market platform.”
Fredrik Rönnlund, CEO of Leadoo, added: “Joining forces with SALESmanago represents an exceptional opportunity for both companies to grow and better serve our shared customer base. We are confident that this merger will help both companies’ current and future customers drive more results from their marketing efforts.”
John Messamore, Partner from SilverTree Equity, commented: “The combination of SALESmanago and Leadoo brings together two market-leading GenAI-enabled platforms, unlocks bundling and cross-selling opportunities for both businesses and offers customers and the market a more compelling platform to support digital commerce.”
Ravi Sharma, Partner from Perwyn, added: “This investment underscores our confidence in the SALESmanago ambition to become Europe’s leading CEP and represents the first of other strategic alliances planned over the coming months.”
Leading eCommerce brands, including Victoria’s Secret, iSpot, Orbico, Horta, Komputronik and 4F, already benefit from SALESmanago’s ROI and Time to Value capabilities.
Learn more about SALESmanago and Leadoo’s joint offering here
We’ve written a whole host of articles on what we at Leadoo Marketing Technologies do and how we can help you continuously improve your conversion rate. But what we’ve never really discussed with you is why Leadoo exists. The TL;DR answer is this: we add value to your solutions, invest in high quality technological advancements, and price our services fairly based on the value we provide.
It can sound a bit jargon-y when you explain it like that. But bear with us, there’s quite the story about why the company was founded and the reasons we’re needed by our current (and future!) clients.
Leadoo Marketing Technologies is first and foremost a conversion platform, and as the name implies, conversion platforms are platforms for collecting and analysing conversions. They are designed to make the job of salespeople and marketers easier through a range of automations, and to nurture and collect website conversions for salespeople to act upon. There are different conversion platforms out there, offering a variety of tools to help you improve your conversion rates.
There are three simple steps that every conversion platform should provide the ability for you to perform:
1. Activate the visitor
Understand the steps in a customer’s buyers’ journey and engage and activate them using the tools provided, such as an in-page, context specific bot.
2. Convert the visitor
Once the visitor is activated and engaged, you start to build a rapport with them. This means you can nurture them towards hard conversion, whilst hitting soft conversions (and collecting the relevant data) on the way.
3. Understand the visitor
Understand why a visitor became active and how you should take action to both activate and convert even more visitors in the future.
A good conversion platform will help you activate, convert, and understand your visitors. The conversion platform makes your life easier by automating your sales and marketing processes and providing a variety of tools to help you gather valuable data and get more in-depth information about your customers before and after the purchase process. It also tends to help if the platform provides this in a digestible and clear dashboard – like us at Leadoo. Hint hint.
Psst, use our calculator below to find out your conversion rate:
Some shocking statistics, coming up – but in true Leadoo style, we saw these as a challenge, not a problem. We’ll explain how below 👇
96% of visitors to your website are not ready to buy.
Shocking? Maybe not so. It does mean that a lot of the people who pass by your site aren’t at the hard conversion stage yet – and that’s okay. We want to help companies create interactive and engaging content for their website, to provide their customers with a personal approach and leverage the data we can provide to make it even easier to improve the customers’ experience. The better experience they have, and the closer you come to meeting their needs, the more likely they are to become the 4% who are ready to buy now.
76% of buyers end up buying a service or product from the first company they contact.
Not sure if this is laziness or we’ve all just got REALLY good at SEO. Either way, you want the first business they contact to be you, every single time. We, in turn, want to help you make it super easy for customers to get information, ask questions and leave their details for your sales team. We aim to get the customer through their buying path as efficiently as possible, and to be available at every stage of the journey to provide support and guidance to increase the chance of conversion.
91% of marketers say lead generation is their main goal.
We get it. The sales manager is breathing down your neck for ever-more leads. That’s why we at Leadoo are working alongside you to create meaningful, interesting, entertaining and educational elements for your website, all with the aim of increasing the number of quality, qualified leads you receive.
What about our other features then? Here are at least the 4 most important!
Did you know that only 2% of your website visitors convert? In other words, 98% don’t – and it’s up to you to figure out why not. Is your website easy to navigate? Are there enough conversion points and visitor-activating elements? Possibly not.
Perhaps even the most important role of the conversion platform is to activate passively roaming visitors: many companies are just actively seeking to collect leads – and don’t get me wrong, that’s not a bad thing. Generating leads is definitely a good goal, but the quality of the implementation mustn’t suffer, because then the customer experience is also going to be poor.
If the focus is only on driving a lot of traffic to the website or alternatively collecting piles of leads, the focus shifts to quantity rather than the quality of the leads coming through. And that’s a bad thing. The key is to create meaningful, engaging, entertaining, and educational experiences for your client — and use them to gather leads.
As the name implies, conversion tools are all the tools you need to improve your conversion rate so it’s better than ever before. In general, conversion tools refer to, for example, marketing automation tools, analytics tools, bot solutions, and business identification tools.
Conversion Kit 🛠
Our awesome conversion toolkit includes a variety of state of the art bot solutions that activate your web visitor and spark a conversation with them in just the right place, at the right time.
Try InpageBot for a seamless, bespoke and content-specific experience; ChatBot for classic support across the site; or VisualBot, for an excellent audio-visual experience – all allowing you to unleash your creativity and take advantage of a variety of fun ways to create quizzes, tests and conversations to activate your visitors. In addition, you can take advantage of CallbackCTA , which is a lightning-fast way to submit a contact request through your website.
A good service provider understands that a bot is a hard-working customer service representative on a website, and a high-quality, engaging bot naturally activates the web visitor. It also provides real added value to the visitor’s experience by providing answers to frequently asked questions or directing it in the right direction, for example.
Conversion Insights 📊
We don’t like guesswork. We base our insights on the latest data so that you can be proactive in your decision-making. Not only do we tell you who is visiting your page, but also what works on your page, what doesn’t, and what your web visitors are doing on your page.
All of this information can also be automatically exported to your CRM system, of course – we’re here to make your life easier.
Conversion Experts 🧑💻
We know that you are busy sales and marketing people, so you don’t have time to waste on running reports or spending hours creating bespoke bot solutions just for your business’ needs. That’s why at Leadoo Marketing Technologies, we offer, as part of our packages, the support of a professional team and high-quality , functional solutions: our committed, knowledgeable team of converting conversation experts are here to make your conversion dreams a reality. It’s really important to us that your results are consistent and ever-improving, so we make sure we build high-quality, engaging and converting solutions especially for you.
As we’ve already pointed out, only 2% of your website visitors convert. So it makes no sense to drive large amounts of traffic to a website if the visitors do nothing once they get there. That’s not to say it isn’t good to have some traffic – the sweet spot is about 1,000 visitors in B2B sales and 2,000 per month in B2C sales as a minimum – so that Leadoo’s solutions can produce the best possible results. But the real key to success is converting more of the visitors you already have, rather than pushing more and more traffic to the site at a pricey sum.
We believe in making the most of everything you get in terms of visitors, and that’s why we’ve invested in producing quality tools and hiring the most knowledgeable professionals to get you the best possible results. It’s not enough for us that the bots just ‘work’: we also want to know why they work and how we could go on to make them even better to get even better results. In combination with our analysis tools, we can ensure that you know exactly what your web visitors are doing on the page (so you can make smarter marketing decisions) and what kind of conversations your customers are typically having with bots, so you can focus your resources on ensuring their needs are met.
One of the areas that we feel add the most value is through our incredibly knowledgeable and professional team, who regularly review your goals and your results, and to find solutions to improve your outcomes even more. Our information is not based on guesswork – rather the knowledge and experience gained with working with over 900 clients in a huge range of industries.
Investing in an engaging customer journey is an essential part of activating your visitors. The buying path typically can be split into four basic pillars: awareness, interest, comparison, and decision.
We hope we were able to explain to you why Leadoo exists and why we’re needed. It’s a call we’re always ready to answer.
How does a conversion platform that’s literally the whole package (with all the extra goodies) sound? Our experts at Leadoo can certainly help you achieve your conversion goals, improve your website layout and better your customer’s experience. You can have all the results, without the hard work – our experts can do that bit for you. And, it’s all part of the package, with no hidden costs. Regular optimisation for all our paying clients, as standard. Our conversion platform is comprehensive, our tools are high quality and our experts are top experts – what more could you want?
Helen is one of our amazing conversion experts – there’s not much she doesn’t know about creating converting conversational content; and, she’s a bot building goddess. Helen works mainly with our UK-based clients and recently won an award at our annual Leadoo get together for providing excellent customer care to her clients. She took some time out from bot building and meeting with clients to sit down with us and tell us all about herself, her role, and what life is like working at Leadoo.
“I’m Helen Azoia and I’m the Onboarding Manager for the UK (and some other places, too!). It’s my job to set up our new clients for success. I make sure they’re in the best possible position to begin their journey with Leadoo by understanding their business and their customers as well as I can, and then creating their initial solutions, which are always bespoke based on their needs,” says Helen.
“I started in May 2020. I hail from a background in marketing within the hospitality industry. I worked with some cool places in the UK such as the Science Museum and for the National Trust, where I got to be involved in some pretty cool events,” Helen smiles. “But, I realised that I needed a change, I just didn’t know what change I wanted. At the time, I wanted to stay within marketing but wasn’t sure what exactly within the field of marketing I wanted to get my teeth into. Then, I stumbled across a Facebook advert for Leadoo, and ended up applying through one of the RecruitmentBots.”
“The process went something like this; I had an initial interview with Isatou, where she got a bit of an idea of who I am and what I’m like to work with. She then gave me a bot building task, where I had to prove that I understood the brief and the potential conversion points. The next interview was feedback on the technical task and was conducted as a call with Mikael Da Costa (CEO at the time, now our lovely Head of Product),” Helen explains, “I also had the opportunity to have a chat with Abbie, who was doing the role at the time, to find out how she finds working for the company and within the role. It’s really important to do a vibe check!”
“One thing I will say is that the interviews never felt like a grilling, which is quite unusual – but it was clear that as I was being interviewed, Leadoo places more importance on culture fit than explicit experience. And I think that’s probably why we have such a strong, positive and driven culture here.” smiles Helen.
“I work most closely with Abbie & Isatou as we’re the UK-based Customer Success team,” explains Helen, “We have daily check-ins so that working remotely doesn’t feel isolated at all. I probably work the closest with Abbie, as once I have finished building the initial solutions with the client, we provide a smooth hand off to Abbie, who then manages the client’s solutions going forward. We make an effort to ensure this transition is gradual and super easy for the client. Sometimes I’ll pick up tasks from Sweden or from Isatou if I am able to help out.”
“Well,” Helen laughs, “I am NOT a morning person! I normally begin my day around 8am and then stay in bed… because I like my bed. My cat comes in, squeaks at me, has a quick cuddle and then squeaks at me to get up as he’s always hungry!”
We love Helen’s commitment to Leadoo, but we love her commitment to her beloved cat even more 💙
“Once the cat’s fed, I normally have a morning briefing with Abbie & Isatou at 8.45am (usually still in my pyjamas, which means camera off – I’m not ready for that level of interaction yet!). I normally use the 9-10am slot as some admin time, prepping for the day and any meetings with clients I have booked in. During the day, I meet with lots of different new clients who I’m working with to build bots, hold reviews and ensure their solutions are working for them in the way that they need,” Helen explains, “And then lunch, if it’s sunny, out in the garden. That is rare in England though!”
“I normally finish working at around 5pm, unless I’m really busy, and then I always try to go out and have a walk around the beautiful British countryside (if you’ve never been to the Chiltern Hills, I would thoroughly recommend it!). I also enjoy walking into my local town and visiting the small independent shops in the evening too.” Helen smiles.
“I can try!” laughs Helen, “I feel valued and motivated here. I love working for an exciting scale up, being fully remote and having autonomy over my work. It makes me feel trusted. We have a really good work life balance, flexibility, fun trips abroad to to our other offices where we can collaborate with other teams. And probably the best bit is knowing I can use our solutions to make clients happy – and having so many lovely clients to work with.”
“I think that might have been more than two sentences, sorry!” Helen smiles as she dashes off to another client meeting.
One of the best parts (we think!) of our whole product offering is the after-sale service provided by our Customer Success team. We’re not one of those companies who gets you to sign on the dotted line and then runs for the hills. Not our guys. They’re here to help our customers meet their conversion goals, forever.
This is all laid out in a neat process – once our customers have completed Onboarding (which you can read all about here), they are assigned their very own Customer Success Manager (CSM). The CSM is responsible for their account, working alongside the in-house team to make changes in order to optimise. This can look different from meeting to meeting – from tweaking bots to making suggestions based on analytics, to ideation of new bots and conversation paths based on business goals.
Abbie Baisden is one of our Senior Customer Success Managers here at Leadoo. She’s been working with us for almost two years, and has helped hundreds of clients meet their optimisation goals. I sat down with her to hear all about what her part to play in the process is and how that looks from a customer perspective.
“When the first bots get published by Helen, I receive a handy notification about who the client is, along with a brief.” explains Abbie. “I’ll then be in touch with the client and book in their first meeting. It’s also a great opportunity for me to initially introduce myself as I will be working closely with them going forward to get the most out of their Leadoo solutions.”
“During the first meeting, after I’ve introduced myself and gotten to know the client team, we then start by looking at their Leadoo dashboard. This is so I can make sure we are all happy with what we’re measuring, how that impacts on conversions and so on.” says Abbie. “Sometimes we’ll have a member of the sales or marketing team who have been in touch with the client in the meetings with us, to make the transition over to me that little bit smoother for the client” she continues. “On the client team, it’s usually the person who bought the platform and then the person or team who will be using it.”
“I also make sure to get feedback from the client about how they have found the processes moving from one person to another, such as from Helen to myself. Next, I go through their solutions, making sure that we’ve really understood their goals, and we check their bot placement and their conversation paths. Of course this is also an opportunity for us to pick up if something is not working as well as we’d like, and this is where we can make tweaks to the bots to improve results in particular areas.” explains Abbie. “I then provide them with some feedback on lead quality, as well as look at whether there are any other ways they’d like their leads qualified.”
“It helps provide the client with concrete outcomes – they will understand how many leads have come through the bots, how many triggers they’ve got, understand what we’re going to do next, and understand what kind of changes need to be made and why. Then we come to a decision together on what we are going to measure. What would success look like to them in two months time?”
Throughout the meeting Abbie will keep notes and share these with the client. This is so that everyone has a written record of what was agreed and what needs to be delivered on the client-side as well as on Leadoo’s end. This is also a perfect opportunity for the client to ask any follow-up questions before they set dates for the next few check-up meetings.
“By the second check-up, the bots we’ve put in place should easily be operating at optimum level. The next thing is that we then want to look at the client’s upcoming plans – are you doing any marketing promotions or launching new products? There are normally lots of things that might be happening on the website where we could put something in place to help you. It’s also an opportunity to check whether you are using your Leadoo platform to the absolute best it can be and for you to test different approaches.” Abbie explains.
“We can also have a look at the analytics and use the information there to help us tweak any bot conversations that may need minor changes. It’s always an ongoing process of improvement. That said, within three months we can already see how things are working and can utilise our expertise to optimise your solutions and maximise your conversions.” she continues.
“The thing I’m probably most proud of is that it’s never a copy-paste job with Leadoo. We pride ourselves on our handcrafted, bespoke dialogues, created for each client for their specific context. That’s because, even though we have clients from the same industry, their customer needs often vary somewhat, and we want to target them really precisely every single time.” Abbie smiles.
“Again, during this meeting, we’ll provide the client with concrete outcomes – look at what is performing well, and make a plan for the next things we’re going to test. We agree on the next set of targets and how we’re going to be measuring those. We’ll also look at their overall business objectives for the next 3 months, which will help us also to analyse the numbers in the correct way.”
This is a much more collaborative way of working – and that’s exactly how we see our ongoing relationship with our customers. It’s a team effort, and you’ve picked the best team to be on.
“One really nice thing about the second check up is that clients are more likely to proactively be in touch with us at this point in the process. They’re more comfortable, they’ve seen some improvements, they’ve got some ideas and they’re ready to make a big impact.” Abbie concludes.
Our CSMs stay in touch with you, and look to meet with you around every three months as a minimum. “The relationship forms into something that fits the clients’ needs. By the sixth month, clients are usually very engaged with the platform and are excited to do some top-up training on specific parts of Leadoo.” says Abbie. “Our amazing product team are also always releasing updates to the platform, and so we need to make sure that clients are aware of any changes and where different features have moved to, as well as any new features they could make use of.”
Much of Leadoo’s development happens as a direct result of client feedback or ideas during check up meetings. We love to create unique use cases and try out different approaches for our customers. It keeps things fun 🚀
“Like I say, it very much depends on the client team, and how much they want to get involved in the platform. Some clients might not even log in between the meetings, and some clients log in every single day and create bots, analyse the data and more self-sufficiently. These clients use our experts for more complex queries and use cases, which is always fun to do.” explains Abbie. Both customer types are frequently in touch with Abbie, for a range of different reasons. Analytics is an important thing to understand – how to read them and navigate that part of the platform.
“The relationship we build with our clients is super important because sometimes you will find an opportunity for us to help with something during the ‘chit chat’ rather than the more formal questions we ask. When clients are comfortable with you it’s easier to get genuine feedback and have a productive discussion. Also, they’re all really nice so that makes my job quite easy in a way!” Abbie finishes, as she ducks out of our meeting to go and meet with another happy customer.
We’ve had some pretty awesome feedback from our lovely band of clients. You can read some great examples in our case studies section.
We know you’re busy, so just in case that’s a bit TLDR for you right now, we grabbed some snippets so you can get the gist, in short form 👇
Know the quality of leads coming through and give us honest feedback on your experience so far. Even if you think it’s bad, we need to know what needs sorting so that we can get right on it and keep improving your results.
Our relationship with clients is always a partnership. But, our experts are just that – experts – and so we ask that you come with an open mind towards trying things out. There’s usually a method in the madness.
As the old saying goes, there’s no such thing as a stupid question. To make the most of the platform, you need to understand it, and we’re always here to help you do that.
You’ve seen it a hundred times; the lengthy, boring contact forms that want every bit of detail from you, from your aunt Jackie’s maiden name to your blood type and star sign. You know the ones – the ones that take an eternity to complete. They’re not something I ever feel particularly motivated to do – I’ll avoid it at all costs if at all possible. I’m sure I’m not the only one, and this is a problem for businesses because we need our customers to give us information so we can take action and provide them with solutions. Contact forms *can* be an excellent way to improve your conversion rate. And this is where Leadoo’s VisualBot steps in to take centre stage.
VisualBots seamlessly integrate with your content to provide customers with a visual experience when interacting with your site. They are incredibly versatile – options include pictures and gifs – and they allow you to gamify the customer’s journey, to keep them interested and provide you with more information to help you convert that customer into a potential sale.
If you’re still not convinced, here are 6 impeccable reasons why they’re the contact forms of the future, and a whole lot more…
Static forms are really boring. Customers already lack the motivation to fill out a contact form, and this is usually a source of high bounce rates on contact pages. The answer is surprisingly simple – make it as easy as possible for customers to leave their details with you by making it engaging and fun to do, and they will. Smack them in the face with pages of boxes to fill in, and they’ll get bored quickly, get distracted, or not bother at all.
But, VisualBots allow you to gamify the customer experience, to activate these passive visitors and get them willingly providing information that allows you to take action. They’re an aesthetically pleasing experience for the customer and allow you to draw their attention to answering the questions you need answers to. Static forms can easily be reformatted into fun visual screens consisting of interactive elements that help the user to send their interest within seconds without breaking a sweat.
And with a VisualBot, you can provide the context every time. It’s no secret that customers are erring towards preferring personalisation as part of their experience – and the ultimate in personalisation is being able to provide context specific support at every point of the customer journey to remove as many barriers to conversion as possible.
Contact forms don’t have any versatility – the content of the form is often exactly the same for every visitor. That means visitors with a whole host of queries and questions end up having to fill out the exact same form, making lead handling hard work, and with no relevance to the visitor. This can be off-putting, especially if the content of the form doesn’t seem relevant, and may mean the visitor decides to leave no details at all, and look elsewhere for their needs to be met.
VisualBot allows you to display only the questions that are relevant to each different visitor type, at every step of the journey, getting customers to where they need to be on your site faster, and engaging them so they leave details for your teams to act upon.
Knowledge is power, and you can have access to the ultimate knowledge when you pair VisualBots with SmartProfiles. SmartProfiles allow you to see information about the customer and their touch points across your site. You can see which pages they have visited and when. VisualBot collects their information, so your sales team are armed with not only the information the customer has provided, but which pages have been of interest to them – meaning you can see which products they might need, along with potential opportunities for upselling if they have shown interest in a range of products.
In addition, SmartProfiles allows you to see information about the company each visitor is from, such as the name, location(s), headcount, yearly revenue, and more. This gives a comprehensive overview of not only the customer’s journey, but the company and industry they operate within, allowing you to arm your sales teams with the best info for when they make their approach. Awesome, right?
Manually forwarding leads is a humongous waste of everybody’s time and let’s be honest, super boring. Well, VisualBot can do that job for you too, and can even send all that juicy info within their SmartProfile straight to the relevant salesperson’s inbox.
This means a smoother experience for the customer – they end up with the right person, every time, without being handed between different departments and slowing the process down. The longer you take, the more chance they might start looking elsewhere for their needs to be met, and we definitely don’t want that.
A form submission is a world of opportunity. If your visitor has already made the effort to get in touch and gone through the process of filling out a form, there’s a pretty good chance that they will be open to more.
With VisualBots you have the chance to continue discussion when the initial form submission is done. For example, sales teams could get in touch and try asking to gauge any interest for added services (those added sales are waiting for you!). These are extra opportunities to convert customers and upsell products which would complement their selection.
Consistency of experience is something we’re all striving for – we want our customers to have the same, excellent experience every time they interact with us. And that comes from the big picture, in logos and across overt media such as Facebook. But it also comes from the minute details; the familiar, accented colours, the easily recognisable tone of voice in each interaction. And the VisualBot is a perfect opportunity to keep your brand image consistent in every interaction you have with customers.
It’s fully customisable and versatile – you can change the colours to your brand palette, add in pictures, gifs or other branded visual elements to answers to help customers understand both the brand and their options, provide visual calendars and bookings and more. And the best part is, you can use them alongside other bots, such as ChatBots and InpageBots to improve your conversion rate by being available at every touch point the customer . If you’re not too familiar with bots, or want to read more on the benefits of bots and their uses, you can check out our Complete Guide to ChatBots.
Static contact forms are dead💀. Long live the VisualBot.
Sorry, not sorry. Your customers deserve better.
Lauren Pritchard, one of our newest Leadooers, shares her experience of the recruitment and onboarding process at Leadoo Marketing Technologies 💙
This is going to be some journey, so make yourself a cuppa and settle in for story time ☕
Picture the scene. It was an overcast, dreary Wednesday in a small countryside village in Hertfordshire, England. I had just got in from a long day of teaching secondary school pupils. I crashed out on my bed, still fully clothed and with my shoes on, and found myself deep in the Instagram rabbit hole. As I scrolled, I came across an advert which I had seen a few times and had previously piqued my interest with it’s bright colours and casual tone of voice. So, instead of scrolling past, I clicked the Apply Now button. I only did it out of curiosity; to read a bit more about the role and this company whose blue-splashed, emoji-filled ads had been shouting in my face across my social feeds.
I scrolled down, and before I realised what had happened, I’d filled out my details in the recruitment bot. The conversation started really casually and it was super easy for me to pick options to interact with the bot. Curiosity, if nothing more, kept me clicking, until eventually the bot, satisfied with my answers, provided me with the ability to book in an initial chat with someone called Jemmi. I found my perfect slot (a Friday, if I remember rightly), sat back and took a breath. I felt good – I had been shortlisted for a role with this company. I started looking into Leadoo Marketing Technologies more, to prepare myself. I quickly realised this was a pretty cool, expanding tech company where there would be lots of opportunity to grow and develop my skills.
And me? I was sold, like prized beef at the meat market. 🐮
Meeting day arrives and I’m not sure what to expect. Nerves were chewing at my insides like mice in a barn but as soon as Jemmi appeared she made me feel instantly comfortable. Her calm but bouncy attitude was refreshing, and the interview felt more like coffee with an old friend. To my surprise, the questions weren’t so much about my experience as they were about my attitude, personality and opinions on company culture. I realise now that that is much more important. Experience can be gained – not everyone is a good fit for a team, and when you want a team to be top of their game, they have to gel.
Me and my new team? We gel. More about that in a bit though.
At the end of the meeting, Jemmi told me she’d like to take me to the next stage. Knots in my tummy, I nervously nodded along as she provided me with the brief for my recruitment task. I opened it up and breathed a sigh of relief. A blog post. Light work, I thought. I started scanning through Leadoo’s existing blogs to get a flavour of their tone and brand, and to grasp some level of understanding of the product, too. I spent a whole day researching backlinks and jotting down ideas so I could create a blog that would impress.
I submitted my blog on Monday, and waited nervously for a response. I didn’t have to wait long – Jemmi sent me feedback within hours of receiving it, and thankfully it went the way I had hoped. The time spent researching and building had paid off, and now I had two stages left to pass; one more written task, and a meeting with a mysterious man named Santtu. 🕵
The second written task was a planning task, which didn’t take me too much time as it was a basic outline which I then needed to explain to Santtu and Jemmi. I prepped my content plan and was ready to explain and justify with all of the nerves bundled in my tummy. Again, as soon as they appeared on screen, both Jemmi and Santtu made me feel really comfortable and the reception was warm and friendly all the way through. It certainly helped get the best out of me!
After those meetings, I had a final meeting with Jemmi, where she offered me the role and I excitedly accepted. Now all I had to do was make it to the end of my (hopefully!) last school year with about 6 weeks to go. In those 6 weeks, Jemmi kept in contact (not too much!) and let me know well in advance what the process would look like. A few weeks before I started, Laura, our fab HR person, got in touch to send through my contracts (all helpfully done digitally!) and to arrange delivery of my Leadoo gear. A few weeks later, a shiny MacBook Air was delivered to my door, ready for me to start. Now for the waiting game.
After a nice two week break, my first day rolled around. Jemmi had already, in her usual organised fashion, sent my logins to me, so I was in and ready for my first meeting at 8am. The first people I got to meet were my own team – a super marketing squad made up of curious marketers, creative graphic designers and innovative data wizards. And immediately, I noticed something about this crazy bunch; they were my kind of people. Turns out all those questions in my interviews about culture and attitude paid off, because the people in this team were totally on my wavelength; dedicated, fun-loving, and bloomin’ good at what they do.
It was still a pretty steep learning curve. 6 years in a totally different industry is plenty to make you feel out of touch and so I had to pick those ropes back up pretty quick. Acronyms and jargon everywhere, I’ve never used Google Search so much in all my life. But, I can look back and proudly say that 6 weeks later, I’m up to speed and jiving along with the rest of my team. My actual onboarding task list was made up of 40 different onboarding activities, from meeting with our Customer Success team to talk through their processes, to getting familiar with the backend of our own product, to meeting with our CEO Vesa (and just about everyone else, too!). 40 tasks sounds quite daunting, but we use a handy Asana board to keep track of our day-to-day and weekly tasks. It’s refreshingly organised.
Towards the end of week 2, when I had a much better grip of what was going on, I was assigned my first blog tasks to complete. The first was ‘why marketers should focus on conversions rather than just inbound/outbound, and the second was ‘why sales teams love conversions (and you should too!). I had so much fun researching, talking to my colleagues for hints and tips about the product, and being creative in my writing. As soon as those blogs were completed and published, I knew I’d made the right move. Content Management for the win.
Since then, I’ve been involved in lots of different projects, including our new and upcoming product (which is top secret right now, so I can’t tell you any more just yet…🕵) as well as an exciting website project, which will make you go *pop*, too.
Enjoyed my recruitment & onboarding story? Check out more of our other blogs, which contain lots of helpful information about a range of topics including conversion and conversion rate optimisation.
(Text summary of the infographic above)
What it is…
Whenever someone visits your website, Leadoo identifies the IP address of the user through public registers or private databases. Those IP’s are linked to the company the visitor works for. In order to track the visitor, Leadoo also assigns the user an etag so that all of that visitor’s previous interactions and behaviour are recorded in Smart Profiles.
How we use it…
Below is a dashboard view of how all the data we gather is presented on a visual timeline, making it easy to access and to understand all the data points and client information.
Stage 1 – A visitor enters your website and their IP address is identified and connected with their company
Stage 2 – The visitor is allocated their own Smart Profile
Stage 3 – Records of page history and interactions with bots are recorded in the profile
Stage 4 – Either with InpageBots or BannerBot retargeting, you engage and obtain details of the visitor
Stage 5 – They become a sales qualified lead and all the behaviour data in the Smart Profile helps them convert
With Smart Profiles, leads are fed to your Leadoo platform or directly into your CRM or marketing automation system. Get 30-70% more identified leads with Leadoo and know exactly which companies they represent. Finally, you’ll also be able to send your retargeting ads to specific groups automatically.
Getting started
Simply set up the Leadoo tracking codes on your website, integrate them with your GDPR popup for compliance and add bots to strategic places to help you understand your customers’ needs. Leadoo Customer Success agents are there to help with bot dialogue design so that you start collecting valuable data immediately.
