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AB-testing for website optimisation

AB-testing for website optimisation

Tuesday 30.8.2022 9:00am-9:45am GMT+1

Meaningful AB-testing doesn’t have to be difficult.

AB-testing isn’t about just changing button colors or running meaningless tests with little to no traffic, only seeing the slightest differences. Meaningful AB-tests go deep into your audiences behavior, intent and customer journeys. In this webinar we will walk you through how to conduct these tests with Leadoo, and how to benefit from the insights you’re gaining.

In this webinar we’ll be covering the following topics:

💡 What is AB-testing

💡 How to conduct an AB-test with Leadoo tools

💡 How to utilise the insights from these tests

Sign up and get ready to conduct actually meaningful and results-driven AB-tests! 🚀

Speaking 🎤

  • Mikael da Costa
    Mikael da Costa
    Founder, Head of Product, Leadoo Marketing Technologies
    Mikael da Costa
    Mikael da Costa
    Founder, Head of Product, Leadoo Marketing Technologies
    Leadoo’s Founder and Head of Product, Mikael is a driven and experienced leader when it comes to websites, conversions, e-commerce and sales. Mikael previously worked for the likes of Groupon in Finland, before going on to found several companies including Finternet, Jobilla, Varaa and of course Leadoo – where he maintains an active role overseeing product vision and development. He also quite literally wrote the book on the art of conversions – which was published in 2023!

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