The BIG Conversion Meet-up, Manchester

Join us for a morning of conversion-focused conversation 💡

After running the BCMU in Manchester earlier this year, we’re back by popular demand!

Join us at Everyman Cinema in Deansgate for a morning aimed at marketers who want the latest expert insights on improving lead generation and conversions.

What it’s like to attend a BIG Conversion Meet-up at Everyman Cinema? Watch for yourself!

Why should you attend…?

🔥 5 awesome keynotes about Conversions across different channels

🔥 Discover the latest tactics and strategies for increasing your conversion rates

🔥 Network with like-minded marketing professionals

🔥 Coffee, tea and breakfast at a prime location, Everyman Cinema

How past attendees have rated the BCMU:

4,9

Overall Event

4,9

Venue & Format

5

Speakers

Reviews collected from attendees in post-event surveys

Agenda for the day:

• 08:30 am — Breakfast & networking session (Light breakfast, tea & coffee)
• 09:30 am — How To Turn Your Website Into Your Best Performing Sales Channel – Brett James, Leadoo
• 10:00 am — How ABM Is The Only Game In B2B Town – Paul Rawson, Marmalade Marketing
• 10:30 am — Mid-morning break & refreshments
• 11:00 am — Harmonising Sales & Marketing: The Symphony of Effective Lead Management – Alicia Torres, Force24
• 11:30 am— Maximising Conversions From Your Digital Campaigns – Manpreet Singh, Bobble Digital
• 12:15 pm — Networking & refreshments

Keynote Session Details 🔎

How To Turn Your Website Into Your Best Performing Sales Channel – Brett James – VP of Sales, Leadoo

Gone are the days when your website was merely a destination for content and contact forms. Your ideal customers are now digital native buyers, demanding a more personalised online experience.

In 2024, your website must become one of your top-performing sales channels. And if yours currently isn’t, Brett will lay out exactly how it can be.

How ABM Is The Only Game In B2B Town – Paul Rawson – Director of Growth & Strategy, Marmalade Marketing

A Marketing Director and Consultant with over 20 years experience across 17 different countries, Paul will delve into how ABM has become essential to growth plans. Regardless of company size.

Formerly only accessible to those with big budgets, Paul will walk you through how this has changed, and how the fundamentals of ABM now form the cornerstones of every good B2B marketing strategy. You’ll leave with a guideline of how ABM could be your next big growth win, even if you aren’t actively investing in it … yet!

Harmonising Sales & Marketing: The Symphony of Effective Lead Management – Alicia Torres – Senior Marketing Manager, Force24

Achieving harmony between sales and marketing teams is essential for orchestrating growth and driving success. In this talk, Alicia will delve into the benefits of sales and marketing alignment, emphasising how automation can streamline processes, enhance communication, and boost overall performance.

She’ll cover how marketers can enact greater control over lead management, ensuring that leads are effectively nurtured and seamlessly handed over to sales. By mastering the art of lead scoring and leveraging automated systems, marketers can amplify their strategic influence, improve lead quality, and ultimately drive higher conversion rates. Creating a symphony of success!

Maximising Conversions From Your Digital Campaigns – Manpreet Singh – CEO, Bobble Digital

Mr. Bobble – aka the Founder and CEO of award-winning agency Bobble Digital – will talk you through how to maximise conversions from your full spectrum of digital marketing channels.

Covering Paid Search, SEO and Paid Social, Manny will walk you through best practices for lead generation on each channel. While also showcasing real examples of what Bobble have done for clients across these channels to exceed conversion targets. If you’re not getting enough leads from your digital marketing, this talk is for you!