The BIG Conversion Meet-up, Manchester
Friday 8th March, 8:30am – 12:30pm
Everyman Cinema, Manchester
Join us for a morning of conversion-focused conversation 💡
We’re taking the BCMU up North!
Our first three BIG Conversion Meet-ups were such a success that we’re taking it on the road! Join us in Manchester for a morning aimed at marketers who want the latest expert insights on improving their lead generation and conversions.
What it’s like to attend a BIG Conversion Meet-up at Everyman Cinema? Watch for yourself!
Why should you attend…?
🔥 5 awesome keynotes about Conversions and CRO across different channels
🔥 Discover the latest tactics and strategies for increasing your conversion rates
🔥 Network with like-minded marketing professionals
🔥 Coffee, tea and breakfast at a prime location, Everyman Cinema
How past attendees have rated the BCMU:
Reviews collected from attendees in post-event surveys
Agenda for the day:
- 08:30 am — Breakfast & networking session (Light breakfast, tea & coffee)
- 09:30 am — The Increasing Value of a Session – Greg Landon, Leadoo
- 10:00 am — All Roads Lead to Conversion – Jordan Stachini, co&co
- 10:30 am — Mid-morning break & refreshments
- 11:00 am — Diversifying to Keep 12 Property Brands Converting in a Crazy Market – Adam Graver, Lomond
- 11:30 am— Social Proofing Your Way to Conversions – Andrew Golpys, MadeByShape
- 12:00 pm — Transforming Your Social Media Comments into Conversions – James Urquhart, Let’s Run Marketing
- 12:30 pm — Networking & refreshments
Keynote Session Details 🔎
The Increasing Value of a Session – Greg Landon – Head of Marketing, Leadoo
Greg will draw on both his digital agency and in-house experience to make the case that sessions from specific quality traffic sources are in many cases, becoming scarcer and more expensive. He’ll examine threats to traffic levels across a range of online channels; grapple with what a marketer’s response should be; and advise on how we can keep website conversions and leads high. Even as quality site sessions come at more of a premium.
All Roads Lead to Conversion – Jordan Stachini – Founder, co&co
Marketing veteran Jordan will walk you through the importance of having an omni-channel approach to conversions. Drawing on real examples of how her offline & online activity has driven conversions in both B2B & B2C spaces, she’ll give you actionable insights on building a more holistic conversion strategy. While also tackling myths about conversions, and diving into how we should think about conversions at different stages of our sales cycles.
Diversifying to Keep 12 Property Brands Converting in a Crazy Market – Adam Graver, Group Head of Marketing, Lomond
“It’s a bloodbath”…“House prices fall at fastest rate since 2009”…“Risk of UK housing market crash rises by the day”…
All of these are Guardian quotes from the last year but is it really the case that the property market is suffering as much as it is? With almost a decade of experience in marketing within the property sector, Adam Graver will be talking about how Lomond, the UK’s leading network of letting agents bucks the trend by investing in technology and CRO to keep leads strong despite what the media says. Adam will talk about the challenges of doing this across 12 distinct brands within the Lomond group, and give great insights on how to maintain high conversions in tricky times.
Social Proofing Your Way to Conversions – Andrew Golpys, MadeByShape
Andy has 18 years experience working in the digital industry, and will be discussing how brands should build trust with their viewers. With more than ever websites online now, there’s a golden opportunity many people are missing. Andy will show ways of building social proof, no matter what your budget is.
Transforming Your Social Media Comments into Conversions – James Urquhart, Let’s Run Marketing
Fed up of comments taking up valuable time and resource within your Marketing team? Let’s Run Marketing’s James Urquhart will walk you through how we as marketers can transform social media comments into opportunities, 1 comment at a time.
The lineup
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Greg LandonHead of Marketing, Leadoo
Greg LandonHead of Marketing, LeadooGreg has an extensive background in marketing agencies across the UK – having managed digital activity for clients including Airbus, Sage, the White Company, Crew Clothing and the Welsh Government.
Greg was drawn to Leadoo because it simplifies so much of the Conversion and Website work he used to do in agencies. And now he tells other marketers all about it!
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Jordan StachiniFounder, co&co
Jordan StachiniFounder, co&coJordan is the self confessed, ‘Least fluffy marketing person you will ever meet’. Having worked both agency side and in-house, over her 12 year marketing career, managing teams across the UK, Europe, Africa, The Middle East and Asia. Now as the founder of co&co – a Manchester based marketing agency specialising in Strategy, Engagement, Social Media, Branding and Events, and with her obsession of always providing a no fluff, no bull approach to marketing – where ROI is king, Jordan and the co&co team work with clients to make a tangible and measurable impact to their bottom line through both online and offline activity. Jordan’s view is everything can be measured, in her own words.. “If you’re not measuring, then you’re not marketing – you’re gambling” -
Adam GraverHead of Performance Marketing, Lomond
Adam GraverHead of Performance Marketing, LomondAdam is a seasoned marketing professional with nearly a decade of experience in the property sector. Having worked for Lomond, a dynamic network comprising 12 brands across the UK from Aberdeen to Brighton, he boasts an impressive track record. Previously serving as the Head of Marketing for the UK’s third-largest estate agent, Adam now leads the charge in performance marketing at Lomond. With his witty, fun, and straight-talking demeanor, he infuses passion into the sector and performance marketing. Prepare to be inspired by his engaging insights and expertise at the marketing conference! (And yes, this was written by Chat GPT!)
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James UrquhartManaging Director,
Let’s Run Marketing
James UrquhartManaging Director,
Let’s Run MarketingJames is a straight talking, cut through the bull kinda guy. A trustworthy leader in both off and online marketing with over 10-years of experience, in this time he has helped over 1500 businesses. He uses this expertise to turn social media marketing on its head; recently resulting in winning Best Social Media Campaign for the Construction Industry in 2022 at the Construction Marketing Awards! -
Andrew GolpysCo-Founder & Creative Director,
MadeByShape
Andrew GolpysCo-Founder & Creative Director,
MadeByShapeAndy is the Co-Founder of MadeByShape. With over 18 years of experience working in the Digital Industry, Andy helps businesses of all sizes from startups to global orgs reinvent themselves digitally, using awesome branding, websites & SEO. When Andy was in uni, he had over 200+ freelance clients until he eventually became a lecturer at the age of 21. He’s been freelancing for some of the best digital agencies in Manchester before he decided to set up shop in 2010, currently leading a team of 21
