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How to optimise marketing budget with attribution modelling

How to optimise marketing budget with attribution modelling

Tuesday 25.10.2022 9:00am-9:45am GMT+1

Measure the whole buyer journey and optimise your budget. Easy-peasy.

Are you able to track your buyer’s whole journey, from each website visit, to each action, to eventually a customer?

If not, you’re not probably spending your marketing budget as wisely as you could.

Worry not, we’re here to help you get on track with your marketing budget optimisation, and we’ll give you helpful tips on how to track your buyer’s journey effectively!

In this webinar, we’re going to cover exactly how you can do this, and what are the small actions you can start implementing immediately.

In this webinar we’ll be covering the following topics:

💡 How the buyer journey has changed and changed the way we measure

💡 Why tracking the whole buyer’s journey is important

💡 How to track the whole journey instead of the last touch-point

💡 What small actions you can take immediately

Sign up and get ready to see the results 🚀

Speaking 🎤

  • Mikael da Costa
    Mikael da Costa
    Founder, Head of Product, Leadoo Marketing Technologies
    Mikael da Costa
    Mikael da Costa
    Founder, Head of Product, Leadoo Marketing Technologies
    Leadoo’s Founder and Head of Product, Mikael is a driven and experienced leader when it comes to websites, conversions, e-commerce and sales. Mikael previously worked for the likes of Groupon in Finland, before going on to found several companies including Finternet, Jobilla, Varaa and of course Leadoo – where he maintains an active role overseeing product vision and development. He also quite literally wrote the book on the art of conversions – which was published in 2023!

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