The BIG Conversion Meet-up
Everyman Cinema, Kings Cross, London
Join us for a morning of conversion-focused conversation 💡
It’s back! Our first two BIG Conversion Meet-ups were such a success that we’re hosting another for marketers who want the latest expert insights on improving their conversion rates.
What it’s like to attend a BIG Conversion Meet-up at Everyman King’s Cross? Watch for yourself!
Why should you attend…?
🔥 5 awesome keynotes about Conversions and CRO
🔥 Discover the latest tactics and strategies for increasing your conversion rates
🔥 Network with like-minded marketing professionals
🔥 Coffee, tea and breakfast at a prime location Everyman Cinema, Kings Cross
How past attendees rated The BIG Conversion Meet-up
Reviews collected from attendees in post-event surveys
Agenda for the day:
We’re still finalising our speaker list for September 20th. But in the past, we’ve had talks from the likes of Hallam, Crafted, Let’s Run Marketing and Genius Marketing on increasing conversions across all manner of Paid, Organic and Onsite activity.
- 08:30 am — Breakfast & networking session (Light breakfast, tea & coffee)
- 09:30 am — Why It’s Personalisation or Bust For Marketers – Brett James, Leadoo
- 10:00 am — The MQL Isn’t Dead – Emma Davies & Ruta Sudmantaite, Blame It On Marketing
- 10:30 am — Mid-morning break & refreshments
- 11:00 am — Finding your channels – Adam Blundell, EGW
- 11:30 am— KWhy Less is (so much) More – Matt Kaye, Kanary Digital
- 12:00 pm — Everything to Know About CRO – Simran Kabotra, Footprint Digital
- 12:30 pm — Networking & refreshments
Keynote Session Details 🔎
Why It’s Personalisation or Bust For Marketers – Brett James – VP Sales, Leadoo
Brett will delve into research and best practices around personalisation. Highlighting data that shows just how vital personalisation is to lead and revenue generation, he’ll unpack why and how marketers MUST incorporate personalisation into their strategies to keep hitting targets in testing times.
The MQL Isn’t Dead – Emma Davies & Ruta Sudmantaite – Hosts, Blame It On Marketing
As much as we hate MQLs (let’s face it who doesn’t), for many businesses they’re a key method for showing Marketing’s impact. BUT, have we been going about dealing with MQLs all wrong?
Traditionally we kick them over to sales as soon as possible and wash our hands of them… not anymore. Emma and Ruta’s talk will challenge how you think about MQLs in the context of your marketing performance.
Finding Your Channels – Adam Blundell – Head of Marketing and eComm – EGW
As the Head of Marketing and eCommerce at a specialist glass manufacturer, Adam will explore the importance of finding the right channels for your marketing efforts to succeed. And how marketers can focus their time, effort and resource more effectively by doing so.
In a small team with limited resources, he’ll explain how EGW have been able to hit and exceed marketing targets. Not by taking a scattergun approach, but by zeroing in on precise tests and strategies for growth.
Why Less is (so much) More – Matt Kaye – Founder, Kanary Digital
With over a decade of experience working in B2B in-house marketing functions, Matt will discuss how adopting an account based marketing (ABM) strategy will drive more effective conversions. He’ll explore the common pitfalls marketers fall in to when communicating with their audience, provide top tips on how to build an ABM strategy, and discuss the best ways to influence internal stakeholders to buy into this approach.
Sign up and get ready to see the results 🚀
Speaking 🎤
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Brett JamesVP Sales,
Leadoo Marketing Technologies
Brett JamesVP Sales,
Leadoo Marketing TechnologiesBrett is a versatile marketing & sales hybrid with extensive experience working in the marketing technology and agency space. He is currently VP of Sales at Leadoo, heading up teams across the UK and the Nordics. Brett‘s a charismatic speaker who always delivers concrete takeaways and engages a lot with his audiences. -
Emma Davies & Ruta SudmantaiteHosts, Blame It On Marketing
Emma Davies & Ruta SudmantaiteHosts, Blame It On MarketingEmma and Ruta work as Fractional CMOs and Marketing Advisors, while also hosting the podcast Blame It On Marketing.
So they certainly know the pain and challenges that marketers go through, but also how much it can bring to businesses when done right!
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Matt KayeFounder, Kanary Digital
Matt KayeFounder, Kanary Digital
Matt is an experienced marketer with over a decade of experience working both agency side and in-house. His experience has predominantly been in professional services, most recently working for EY to support their People Advisory Services practice. He has recently founded Kanary Digital, a London based digital marketing agency specialising in professional services marketing across Strategy, Content and Demand Generation.
As a typical Yorkshireman, he is never one to dress up a problem, or a solution, and if he feels like there is a better way of doing things then he’ll let you know! Straight talking and to the point, he’s all about improving performance, but having fun along the way.
