The BIG Conversion Meet-up
Everyman Cinema, Kings Cross, London
Join us for a morning of conversion-focused conversation 💡
It’s back! Our London BIG Conversion Meet-ups were such a success that we’re hosting another for marketers who want the latest expert insights on getting more conversions from their marketing activity.
What it’s like to attend a BIG Conversion Meet-up at Everyman King’s Cross? Watch for yourself!
Why should you attend…?
🔥 5 awesome keynotes about Conversions and CRO
🔥 Discover the latest tactics and strategies for increasing your conversion rates
🔥 Network with like-minded marketing professionals
🔥 Coffee, tea and breakfast at a prime location Everyman Cinema, Kings Cross
How past attendees rated The BIG Conversion Meet-up
Reviews collected from attendees in post-event surveys
Agenda for the day:
- 08:30 am — Breakfast & networking session (Light breakfast, tea & coffee)
- 09:15 am — Why It’s Personalisation or Bust For Marketers – Greg Landon, Leadoo
- 09:45 am — Finding Your Channels – Adam Blundell, EGW
- 10:15 am — Mid-morning break & refreshments
- 10:45 am — The MQL Isn’t Dead – Emma Davies & Ruta Sudmantaite, Blame It On Marketing
- 11:15 am— It’s About the Journey, Not Just the Destination – Matt Kaye, Kanary Digital
- 11:45 pm — How Copywriting Can Help Increase Conversions – Simran Kabotra, Footprint Digital
- 12:15 pm — Scaling Allbound from £60m to £150m – Jody Clark, SALESmanago
- 12:45 pm — Networking & refreshments
Keynote Session Details 🔎
Why It’s Personalisation or Bust For Marketers – Greg Landon – Head of Marketing, Leadoo
Greg will delve into research and best practices around personalisation. Highlighting data that shows just how vital personalisation is to lead and revenue generation, he’ll unpack why and how marketers MUST incorporate personalisation into their strategies to keep hitting targets in testing times.
The MQL Isn’t Dead – Emma Davies & Ruta Sudmantaite – Hosts, Blame It On Marketing
As much as we hate MQLs (let’s face it who doesn’t), for many businesses they’re a key method for showing Marketing’s impact. BUT, have we been going about dealing with MQLs all wrong?
Traditionally we kick them over to sales as soon as possible and wash our hands of them… not anymore. Emma and Ruta’s talk will challenge how you think about MQLs in the context of your marketing performance.
Finding Your Channels – Adam Blundell – Head of Marketing and eComm – EGW
As the Head of Marketing and eCommerce at a specialist glass manufacturer, Adam will explore the importance of finding the right channels for your marketing efforts to succeed. And how marketers can focus their time, effort and resource more effectively by doing so.
In a small team with limited resources, he’ll explain how EGW have been able to hit and exceed marketing targets. Not by taking a scattergun approach, but by zeroing in on precise tests and strategies for growth.
It’s About the Journey, Not Just the Destination – Matt Kaye – Founder, Kanary Digital
With over a decade of experience working in B2B in-house marketing functions, Matt will speak on the importance of playing the long game when it comes to Lead Generation. How we as marketers often get sucked into thinking about instant results and levers to pull, but why that is often counterproductive in the long run.
He’ll talk about the importance of multiple touchpoints in buying journeys, across multiple channels, and how to better capture data so you’ve got more control the nurturing phase of what are often lengthy sales cycles.
How Copywriting Can Help Increase Conversions – Simran Kabotra – Content Manager, Footprint Digital
Content expert Simran will walk you through the art of improving CRO through copywriting. She’ll delve into how our website copy and messaging can both positively and negatively sway conversion rates – often to worrying degrees!
She will unpack the psychology and academic principles behind effective copywriting and CRO. And even quiz you at the end to make sure you’ve understand the specific and actionable takeaways that high performing websites use.
Scaling Allbound from £60m to £150m – Jody Clark – CRO, SALESmanago
Revenue leader Jody will talk through his experience of scaling Marketing & Sales teams within SaaS businesses. He’ll focus specifically on his time at GoCardless, where alignment between the teams was crucial to driving growth across the company, and ARR more than doubled.
You’ll leave with insights on how both marketers and sales teams can better work towards the same revenue goals, instead of having to feel like they are in competition for resources!
Sign up and get ready to see the results 🚀
Speaking 🎤
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Greg LandonHead of Marketing, Leadoo
Greg LandonHead of Marketing, LeadooGreg has an extensive background in marketing agencies across the UK – having managed digital activity for clients including Airbus, Sage, the White Company, Crew Clothing and the Welsh Government. Greg was drawn to Leadoo because it simplifies so much of the Conversion and Website work he used to do in agencies. And now he tells other marketers all about it! -
Emma Davies & Ruta SudmantaiteHosts, Blame It On Marketing
Emma Davies & Ruta SudmantaiteHosts, Blame It On MarketingEmma and Ruta work as Fractional CMOs and Marketing Advisors, while also hosting the podcast Blame It On Marketing. So they certainly know the pain and challenges that marketers go through, but also how much it can bring to businesses when done right!
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Adam BlundellHead of Marketing, EGW
Adam BlundellHead of Marketing, EGW
As the Head of eCommerce and Marketing at manufacturer Express Glass Warehouse, Adam has been able to grow revenue and performance for both trade and consumer audiences within the confines of a small marketing team.
He’ll talk about efficient ways to do that, and what has worked for these different EGW audiences to date.
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Matt KayeFounder, Kanary Digital
Matt KayeFounder, Kanary Digital
Matt is an experienced marketer with over a decade of experience working both agency side and in-house. His experience has predominantly been in professional services, most recently working for EY to support their People Advisory Services practice. He has recently founded Kanary Digital, a London based digital marketing agency specialising in professional services marketing across Strategy, Content and Demand Generation.
As a typical Yorkshireman, he is never one to dress up a problem, or a solution, and if he feels like there is a better way of doing things then he’ll let you know! Straight talking and to the point, he’s all about improving performance, but having fun along the way.
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Simran KabotraContent Manager, Footprint Digital
Simran KabotraContent Manager, Footprint DigitalSimran is a Content Manager at Footprint Digital with 3 years of experience in working with clients to improve their search rankings and conversions through conversion-focused copy and CRO best practices. Simran particularly enjoys working on creative projects that inspire and help businesses achieve more than they previously thought possible.
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Jody ClarkCRO, SALESmanago
Jody ClarkCRO, SALESmanago
Jody is the CRO of SALESmanago, a European Customer Engagement Platform based out of Krakow, Poland.
Jody’s background is as a revenue leader at tech businesses like GoCardless, which scaled from $60m to $150m ARR during his time there. Now, he heads up Marketing, Sales and Partner activity at SALESmanago.
