The BIG Conversion Meetup Leeds

Join us for a morning of all things data, and conversions 💡

We’re bringing it to Leeds! Our BIG Conversion Meet-ups have been such a success in London and Manchester over the past few years that we’re heading to Leeds next.

The BIG Conversion Meet-up is an event for marketers, by marketers. Where we can all learn and share best practices around generating more Leads & Conversions! Especially in tricky times when we often have to do that with fewer resources…

You’ll still hear from expert guests talk about generating more conversions within their Marketing specialisms. And thanks to our special guest hosts – Blame It On Marketing – it’ll be in the form of live and interactive podcast episodes, followed by live website audits

So not only will you get all the insights of a Blame It On Marketing episode; you’ll be able to see a live audit from experts on how to apply those lessons to achieve better website results, and get more Conversions!

We are even opening up the live Website Audits to audience members. So if you want to volunteer your website, you’ll get free advice from our guest experts and fellow Marketers on how it could convert your users better.

Let us know if you’d like your website audited when you fill in the registration form.

What it’s like to attend a BIG Conversion Meet-up? Watch for yourself!

Why should you attend…?

🔥 4 awesome talks about life as a Marketer, how we can make better use of our data, and how to understand the types of data that we NEED to focus on!

🔥 Discover the latest tactics and strategies for increasing your conversion rates

🔥 Network and learn from like-minded Marketers

🔥 Get your website audited, for free!

🔥 Coffee, tea and breakfast at a prime location – The Everyman Cinema

How past attendees rated The BIG Conversion Meet-up

4,9

Overall Event

4,9

Venue & Format

5

Speakers

Reviews collected from attendees in post-event surveys

Agenda for the day:

• 08:30 am — Breakfast & networking session (Light breakfast, tea & coffee)
• 09:15 am — How Copywriting Can Influence Conversions – Jonny Kenyon, Jungle IT and Joanne Rogers, Advocitude
• 09:45 am — PR as a Conversion Channel – Beth Crowe, Digitaloft
• 10:15 am — Mid morning refreshments break
• 10:45 am — The Future of Search for Conversions – Pontus Bäckman, WP SEO AI
• 11:15 am — Marketing’s Voice in 2026 – Olivia Mae Hanlon, Girls in Marketing
• 11:45 am — Free Website Conversion Reviews & Audits
• 12:30 pm — Lunch & Networking

Keynote Session Details 🔎

How Content Influences Conversions – Jonny Kenyon, Jungle IT and Joanne Rogers, Advocitude

Conversion Rate Optimisation work often focuses on page structure, CTA links, and visual improvements. But what about the actual content?!

Jonny and Joanne will talk about how your messaging and copywriting might actually be the biggest missing piece to getting more interest, leads and ultimately conversions through your website, and wider marketing activity!

Digital PR as a Converting Channel – Beth Crowe, Digitaloft

A veteran of both PR and Digital focused agencies, Beth will delve into how Digital PR can and should work as part of your lead generation and website conversion strategy. Not just as an intangible or vanity metric!

You’ll learn best practices when it comes to Digital PR activation, attribution and analysis. And how it can be a catalyst for wider improvements in your marketing efforts and strategy.

The Future of Search for Conversions – Pontus Bäckman, WP SEO AI

Head of Partnerships & Growth at a scaling SEO SaaS, Pontus will talk about what the future of Search Engine Marketing looks like for marketers – especially when it comes to driving actual leads and sales from search.

Covering SEO, AEO and GEO (don’t worry – he’ll explain all the acronyms!) he will explore how search has become completely multi-channel in the AI age. And how we need to approach that if we are to keep hitting our traffic and lead generation goals as marketers.

Keeping Our Eyes On The Prize – Olivia Mae Hanlon, Girls in Marketing

Olivia runs the wildly successful Girls in Marketing community, and she’s helped over 18,000 marketers navigate their career goals and challenges!

So who better to run us through where Marketing as a function sits in 2026 – and beyond. How can we keep focused on the work that really matters when there are so many possibilities and distractions? How are we meant to have our voices heard? And how can we deliver results that mean we thrive – and don’t just burnout? Olivia will unpack all the difficult questions for us!

Sign up and get ready to see the results 🚀