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Tracking, Targeting & Automation: The Power of Labels in Leadoo

Tracking, Targeting & Automation: The Power of Labels in Leadoo

Thursday 27.2.2025 11:00am-11:45am UK time

Boost Your Bot’s Performance with Labels: Track, Target, and Automate

This month, we’re diving into labels — a simple yet powerful tool that can make a big impact on your bot’s performance.


Tracking
Labels allow you to tag different options in your bots, helping you track important data such as CTAs, industries, pain points, personas, and regions. The best part? Once added, this data flows directly into bot insights, making it easy to analyse user behaviour across your website.

Targeting
With labels, you can quickly identify personas and CTAs, giving you a clear sense of intent. For instance, a C-level exec requesting a demo? Hot lead! An individual contributor downloading a whitepaper? Time to nurture.

Automation
Labels also allow you to automatically route lead notifications to the right person – whether that’s based on industry, team, or region. Plus, they help streamline when enquiries hit your CRM, triggering automation workflows.

The lineup

  • Gavin Greer
    Gavin Greer
    Senior Technical Account Manager
    Gavin Greer
    Gavin Greer
    Senior Technical Account Manager
    Gavin is a Technical Account Manager at Leadoo, meaning he gets into the nitty-gritty of bot building and optimisation more then anyone!
  • Helen Azoia
    Helen Azoia
    Onboarding Development Manager
    Helen Azoia
    Helen Azoia
    Onboarding Development Manager
    Helen is an onboarding star at Leadoo! She gets new customers integrated and setup from a technical point of view, while also being a bot building wizz herself.

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