This survey was conducted to gather information on how UK businesses have reacted to the Covid-19 crisis, how well prepared were they, how have they adapted their business for this unexpected period, where have they invested during the crisis, and do they think this will change how they do business in the future.
In the Transportation, Storage and Logistics sector (herein referred to simply as Logistics), it appears the industry has not responded well to the COVID-19 crisis and is either negative or indecisive about the future application of digital services to its business operations. Prior to the crisis, over half of respondents had viewed their company in a positive light when it came to their abilities to operate online. However, there was a clear scepticism about the sector digitally adapting in the future.
The survey was conducted between 6th-9th May via the Google Survey online panel which is a Google business product that facilitates customised market research.
The survey collected data from 1660 participants in the UK, aged 25-64, out of which 694 were eligible for participation in the actual survey conducted. The gender breakdown was 51.4% male and 48.6% female.
Eligibility was determined via a question on the role of participants in business life and only those fulfilling the role of owner, partner, director, senior management or employees were allowed to participate in the survey.
In questions 5-8 the participants were shown a scale from 1-7, 1=Disagree 100%, 7=Agree 100%. In the analysis, those answering 1-2 were categorised as “Disagree”, 3-5 as “Indecisive” and 6-7 as “Agree”. These percentages were then aggregated at the bottom of each graph. These graphs are presented below.
The survey found that Owners/Partners are less satisfied with the actions taken by
their company in order to survive the crisis. They also considered their business to be
less prepared for the crisis than previously thought.
The data shows small companies being less proactive in adapting to the crisis and not viewing it as a catalyst for any significant change in their online operations, with medium and larger companies biasing to the alternate position
An almost exact split of responses into the three categories emphasises the level of uncertainty or difficulty in answering these questions for the Logistics sector. Similar perhaps to Construction in this way, the responses could indicate the inability to understand how much their company is currently able to achieve digitally or if they are doing more in this area. A more definite conclusion we can draw from the answers to this question is that over a third of the Logistics sector respondents are clearly negative about their company’s steps toward digitalisation. In this regard, they are second only to Retail in outright disagreeing with this statement.
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