5 Signs Your Construction Company Needs Chatbots on Your Website
Chatbots are a hot topic at the moment and many companies are evaluating them. Especially the construction industry is one of the sectors that is actively taking chatbots to use.
That’s why we gathered together this article that quickly shows whether you need chatbots on your website or not.
#1 You’re not getting as many leads from the website as you want
Every sales team wants more leads. Whether you’re a seasoned pro or a rising talent, you have likely sacrificed a few grey hairs for the lead generation problem. Sure, you can do content marketing, advertise, and drive more traffic to your website. These are valuable marketing activities, but do they help?
Perhaps the problem isn’t your content or monthly traffic, but rather what happens – or doesn’t happen – on the website. Another cruel fact coming up: if you leave it completely to the prospects to handle their own conversion, they most likely won’t bother. Chatbots and their conversational elements are a critical part of a successful conversion strategy. Often an effective way to get more leads is to give people enough opportunities to convert. Simple as that.
#2 The most interactive element on your current website is a traditional contact form
#3 You’re forcing website visitors to do the heavy lifting
This one might as well be called the website from the 2000s -syndrome. These sites have an item in the navigation labeled “Contact Us”, and there’s nothing wrong with that. The problem is that that page is the only place to contact your business. What’s more, you’re asking the website visitor (the prospect and your potential customer) to do all the work.
First they need to find the page and the contact information. They need to wonder which person / department / office they should contact. They need to pick up their phone, write an email, send a fax, or what have you. In the worst case, the information is outdated. Contacting you should be extremely easy, so please don’t put a burden on the buyers and leave them wondering if you’ll ever get back to them or not.
#4 Your customers are active 24/7 – or you are serving a global customer base
Let’s be honest here: no field exists where at least one of these wouldn’t be true. It’s time to face the fact that your (potential) customers inhabit pretty much every corner of the space-time continuum, and they expect to get answers and service regardless of their coordinates.
If you’re still strictly only available during local office hours, implementing chatbots can bring enormous advantages in customer service, lead generation, and sales. Bots are great in the way that once you’ve put in the initial work, they require very little maintenance. And they work 24/7 without causing you any legal trouble. Again, chatbots will take you a long way when you don’t have around the clock customer service – and even if you do!
#5 You don’t have a dedicated customer service team
One of the main benefits of using chatbots is the partial automation of customer service. It’s ok to not have a team for it, but that’s not an ok excuse to leave customers hanging. Our experience working with hundreds of teams across industries has taught us that the vast majority of service enquiries revolve around the same 3-5 topics. This observation stresses the potential benefit of using chatbots.
Help website visitors find answers by themselves. If you can handle 80% of incoming questions automatically with bots, answering the phone or email for the remaining 20% doesn’t feel like a huge thing – and you will be able to provide a better experience to the customers who actually need your personal assistance. Put some well-designed chatbots on your website and you’ll be well off without a dedicated customer service team.
Closing Words
Now you know the 5 most obvious signs that tell whether you need chatbots on your website or not. Getting a better hold of your website visitors is something chatbots can help out with and quite many problems are solved with introducing them to your website.