Paid advertising is one of the fastest ways to drive traffic to your website. But it’s also one of the easiest ways to waste budget. If you’ve ever looked at your PPC reports and thought… Continue Reading
You've spent hour after hour on website creation and content, but you just can't get visitors to stick around - and your bounce rate keeps increasing. Sound familiar? It’s not surprising; the average time people… Continue Reading
You’ve given blood, sweat and tears to that blog post, guide, or video. It’s almost given you sleepless nights, and the impression of a thousand open tabs from all your research is now permanently impressed… Continue Reading
User experience should be a major focus for you right now, dear marketer. The reason? Customers expect it. And those customers are quickly becoming more likely to be millennials, or the quickly-growing-up Gen Z, who… Continue Reading
When you arrive at your favourite clothing shop, you normally know what you want - your favourite shirt in a size you like, or maybe a pair of jeans that you know fit perfectly. But… Continue Reading
Sometimes marketers might have trouble working out what the right text for a CTA (call to action) button is, or what the right kind of content for a newsletter or campaign might be. Sometimes it… Continue Reading
If I asked every reader of this article to name some things I can find in a toolbox, it’s likely that the answers you give will be invariably the same; hammer, screwdriver, drill and so… Continue Reading
Quizzes are fun, aren’t they? Not the type we all sat through on repeat from March-July 2020 delivered via Google Meet. We’d be happy never seeing one of those again. But quizzes can actually be… Continue Reading
You’ve heard it all before - the persistent InMail, the OTT keen beans chasing you down at the expos - they’re all here to sell you more magic that doesn’t actually work (or is so… Continue Reading
Only 2% of people in the world have green eyes. And that’s the same number of people, on average, who convert on your website. Is that where you thought you’d be in the digital age… Continue Reading
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