The BIG Conversion Meet-up
📍 Everyman Cinema, Kings Cross, London
Come join us for a morning of conversion-focused conversation 💡
We know that increasing your web conversions is still something that marketers from all industries find to be a challenge. So, we thought we’d gather some of the industry’s brightest and have a morning of conversion focused conversation at the BIG Conversion Meet up.
Why should you attend…?
🔥 5 awesome keynotes about conversions and CRO
🔥 Discover the latest tactics and strategies for increasing your conversion rates
🔥 Network with like-minded marketing professionals
🔥 Coffee, tea and breakfast at a prime location Everyman Cinema, Kings Cross
What have previous meetup visitors said about the event…?
“Great talks, inspiring conversations with peers and lovely breakfast! What more could you ask?!”
“I really enjoyed the keynotes. The one about website as a sales channel inspired me to demand more from our business. There’s a big opportunity we are missing out on!”
“Conversations with like-minded marketers are so valuable. Glad that you organised this and that live events are back!”
Agenda for the day:
- 08:30 am — Breakfast & networking session (Light breakfast, tea & coffee)
- 09:30 am — The Art of Conversions in a Data-Driven World – Mikael da Costa, Leadoo Marketing Technologies
- 10:00 am — Testing, testing: Optimising your way to more conversions – Jack Brown, Hallam
- 10:30 am — Mid-morning break & refreshments
- 11:00 am — CRO EEAT or Eat Crow: How trust signifiers can convert customers and satisfy searchers – Alex Murphy, Balance
- 11:30 am— Are Facebook ads still relevant in 2023? – James Urquhart, Let’s Run Marketing
- 12:00 am — The power of combining search and UX – Rachel Tooke-Marchant and Barnie Mills, Crafted
- 12:30 am — Networking & refreshments
Keynote Session Details 🔎
The Art of Conversions in a Data-Driven World – Mikael da Costa, Leadoo
Marketers and sales teams have never been more reliant on data. However most websites convert at most a single-digit % of visitors into leads, and in many cases, 2% and under. Leadoo founder Mikael da Costa will talk about how this disparity inspired him to build and perfect a conversion platform, and how modern marketers should treat conversions as both an art and a science to truly start turning website traffic into commercial success.
Testing, testing: Optimising your way to more conversions – Jack Brown, Hallam
Discover the secrets to unlocking the full potential of your paid advertising. In this talk, we’ll show you how to structure tests, implement the activity and interpret results to boost conversion rates. You’ll walk away with actionable tips that you can put into practice right away to optimize your advertising campaigns and see real results!
CRO EEAT or Eat Crow: How trust signifiers can convert customers and satisfy searchers simultaneously – Alex Murphy, Balance
CMO and Founder of the financial services digital marketing agency – Balance, Alex Murphy will draw on his experience at organisations like The Royal Mint, GoCompare and Admiral to explain how fulfilling Google’s organic E-E-A-T guidelines is not just an SEO imperative, but a conversion one too.
Are Facebook ads still relevant in 2023? – James Urquhart, Let’s Run Marketing
The buzz around Facebook Ads seems to be polarising. Some are shouting “Facebook Ads Are Dead” and “Facebook Is Failing,” while others sing its praises, touting it as the reigning champ of social networks that you’d be foolish to ignore. Which side should you believe when it comes to capturing more conversions? Find out from James.
The power of combining search and UX – Rachel Tooke-Marchant and Barnie Mills, Crafted
In this talk we’ll highlight the conversion superpower of bringing the disciplines of SEO and UX together. We’ll provide insight into how we’ve made it a reality with recent client stories and leave you with a fresh perspective on what UX success looks like. You’ll leave with a better understanding of the interplay between UX and SEO, how to avoid common UX pitfalls, and how to find themes in your UX data.
Sign up and get ready to see the results 🚀
Mikael da CostaFounder, Head of Product, Leadoo Marketing TechnologiesMikael da CostaFounder, Head of Product, Leadoo Marketing TechnologiesLeadoo’s Founder and Head of Product, Mikael is a driven and experienced leader when it comes to websites, conversions, e-commerce and sales. Mikael previously worked for the likes of Groupon in Finland, before going on to found several companies including Finternet, Jobilla, Varaa and of course Leadoo – where he maintains an active role overseeing product vision and development. He also quite literally wrote the book on the art of conversions – which was published in 2023!
Jack BrownHead of Paid Media, HallamJack BrownHead of Paid Media, Hallam
Jack is a data-driven Head of Paid Media, who focuses heavily on both the profitability of accounts, while having a strong desire to ensure that marketing goals are aligned with internal business goals. An expert in his field, Jack regularly contributes to industry-leading publications such as Smart Insights.
Alex MurphyCMO, BalanceAlex MurphyCMO, Balance
Alex started his marketing career in Cardiff 20 years ago, and went on to lead award-winning teams at Financial Services brands such as The Royal Mint, GoCompare and Admiral.
His desire to found Balance came from the frustration of being unable to find a specialist financial services digital marketing agency that could be both creative and compliant.
James UrquhartManaging Director,
Let’s Run MarketingJames UrquhartManaging Director,
Let’s Run MarketingJames is a straight talking, cut through the bull kinda guy. A trustworthy leader in both off and online marketing with over 10-years of experience, in this time he has helped over 1500 businesses. He uses this expertise to turn social media marketing on its head; recently resulting in winning Best Social Media Campaign for the Construction Industry in 2022 at the Construction Marketing Awards!
Rachel Tooke-MarchantSearch and Insights Director, CraftedRachel Tooke-MarchantSearch and Insights Director, Crafted
With a PHD in mathematics, Rachel uses her analytical mindset to interpret data, identify patterns, and predict trends. However, for Rachel it’s all about the ‘so what?’. Bringing that insight to life and delivering a highly effective digital strategy. It’s a mindset Rachel instils on the teams she leads across SEO and Search Strategy, Paid Advertising, and Content.
Barnie MillsCreative Director, CraftedBarnie MillsCreative Director, Crafted
Barnie is Crafted’s resident problem solver when it comes to UX design. He cares about the bigger picture, making sure all aspects of a project fit together seamlessly. For Barnie, providing the right information and pathways for users is as important as the visuals and his team of designers start all projects from a foundation of meaningful insight.