Bots not only help identify where a lead originated, but also help you better understand the quality and value of the leads you receive through marketing campaigns. As prospects click on ads, emails and other digital campaigns, they are directed to the website where a chatbot asks specific questions about why they are there. Chatbots can gather all sorts of useful information, and the more data comes in, the more acute your analysis of attribution can be.In addition, data gathered from Leadoo Bots is automatically stored in Smart Profiles and then made available for analysis through the Analytics feature. This makes the attribution process fast, visual and seamless. Finally, if targeting through Leadoo Advertising, you can identify attribution off site and from the very first contact.