As a Sales Leader, you’re constantly looking for two things. More leads, and better leads. 

You need a full pipeline for your team to follow up on. But you also know that not all leads are created equal. You can’t afford to waste time chasing down dead ends. 

The Finance Director wants to see a return on your headcount, the CMO and Marketing are focused on top-of-funnel metrics, and your own Sales Team is counting on you to help deliver high-quality opportunities. 

It’s a lot of pressure to be the engine of revenue growth.