5 tips to improve your inbound marketing
Inbound marketing is one of the best methodologies to create demand and to engage with your potential and existing customers. Whether you are an experienced inbound wizard or a future superstar, these five tips will help you to improve your inbound marketing.
1. Be timely
The world around you is full of interesting topics and trends that you should take a hold of. April fools day, public holidays and special events are all ways to make your content interesting and tempting. Leveraging events that have a link with your business, directly or indirectly, will lead to even better results.
2. Invest in quality content
Every piece of content is an opportunity to impress your customers. The world is full of trivial and redundant content, and creating more of that doesn’t do you any good and that is surely not what you want to provide to your audience either. If you’ve run out of ideas, make sure to invest in a good partner that can give you perspective. You really do need quality content to improve your inbound marketing performance!
3. Are you SEO proof?
It isn’t that hard to write quality content if you master its subject, but it is easy to forget search engines! List the most important keywords for your business, print those out, and stick them on the wall, that way you’ll be sure to not forget to add them. Be careful though, if you stuff your keywords in all your articles even when there are no logical links, it will negatively affect your SEO.
4. Find the right balance for your CTAs
Your inbound marketing doesn’t convert customers if you don’t provide easy to find and to understand calls-to-action (or CTAs). One of the most common mistakes is that your content doesn’t include any clear CTA. Think of a clothing store that is really beautiful and interesting but doesn’t include any salespeople nor checkouts?! They probably won’t stay in business for too long…
Beware not to overwhelm your users with too many CTAs either! The key is to find the right balance between simplicity, information, and intrigue.
5. Engage your readers
Interactive content that engages with your prospects and offers individual help is the kind of content that makes people fall in love with you. Humans love talking about themselves and their situation so make sure you can provide individual help. All sorts of tests and bot dialogs make your content more converting.