New release: Leadoo Personaliser

New release: Leadoo Personaliser

Lauren Pritchard
by Lauren
September 30, 2022

Leadoo’s mission has, since its inception, been to boost website conversions and today we empower over 1000 websites all around the globe to do just that. We believe that companies are leaving money on the table by only focusing on driving traffic to their website, while 98% of the visitors they drive there don’t actually convert to leads.

What a waste.

But no more; Leadoo’s conversion platform helps companies increase their conversions by offering a superior website experience: one that’s more personalised, more interactive and more conversational. For today’s buyers, the experience they receive is crucial as they increasingly expect more immediacy and personalisation from the websites they visit. If you are not able to keep them engaged and address their needs quickly and effectively, they will simply move on.

For today’s buyers, ease and personalised experiences are everything. No one wants to be shoved through rigid funnels, shown the same content, or work hard to get the answers they’re looking for.

What does this mean for you, then, as a business? It means that you should be tailoring experiences to match these needs and expectations, throughout the whole buyer journey. People want to feel that you truly understand them, and you’re able to show empathy towards their pain points and their needs..

At first glance, it might seem like something only big names like Amazon or Netflix can do, but we’ve made it something that’s accessible and available for all businesses. 

Let us introduce you to Leadoo Personaliser 👇

Why use Leadoo Personaliser?

We’ve said it before and we’ll say it again, louder, for the people in the back: less than 2% of your website visitors convert. Often this means that the ones who do will fill in a static form that’s exactly the same for every visitor, regardless of their stage on their buyer’s journey.

We want to change that because we think your customers deserve better. That’s why we developed Leadoo Personaliser: to enable you to provide your visitors with truly contextual and personalised experiences on your website, with the added bonus of increasing the number of conversions you get from the traffic you’ve worked hard to gain.

With Leadoo Personaliser you’ll be able to address your website visitors always in the correct way, relevant to their individual buyer journeys. You can take into account previous touchpoints, where they came to your website from, the industry they represent and much more. You can further enrich the personalisation with a two-way integration between your CRM system and Leadoo, enabling you to leverage Leadoo’s powerful analytics capabilities to provide you with crucial insights on your potential, and existing, customer base.

Leadoo Personaliser
Leadoo Personaliser allows you to select specific bots to be shown based on set parameters about your visitors

With two-way integration you’ll be able to use your CRM data to ensure your prospects will get the most out of their website visit. When prospect activity is detected on your website, you can trigger a specific conversion tool to open for them, encouraging them to book a meeting from their sales person’s calendar, or leave a question to be answered by the representative.

This ensures maximised engagement, and quicker lead-to-deal conversion as your sales team are immediately notified and provided with detailed information on the visitor’s needs.

How can I make the most of Leadoo Personaliser?

How can you make the most out of Leadoo Personaliser and truly use it to tailor the website experience to fit all the different stages of the buyer’s journey?

There are multiple different ways, but here’s a quick list of what you can get easily started with:

  • Personalise based on traffic source + returning visitor
  • Personalise based on previous page visit
  • Personalise based on industry
  • Personalise based on a campaign UTMs
  • Personalise based on the most converting traffic source + industry

As you can see, opportunities for personalised website experiences are nearly limitless. The best part is that this is something also highly personal and personalised for your business needs.

Leadoo Personaliser 2

Leadoo Personaliser: Key takeaway

In short, Leadoo Personaliser will allow your business to turn your website into your best-performing sales channel. You will provide your website visitors with the experience they’re expecting and – quite frankly – they deserve.

On top of the good hard conversions, you’ll also get in-depth insights into your website visitors and their behaviour, based on the personalised interactions they’ve had. These insights are priceless when considering data-driven business decisions.

Of course, you don’t have to do any of this alone. Our Conversion Experts are there every step of the way, helping you to create engaging, impactful, and most importantly, converting solutions for your website visitors.

Get your hands on Leadoo Personaliser 🙌

You want it? We got it. 

Chat to your friendly neigbourhood bot below, or get in touch with us to get your hands on the newest and coolest tech in town.

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