Leadoo is fully integrated to Google Tag Manager, meaning that custom events can be triggered for every interaction any visitor does with Leadoo chatbots. Here’s how to implement Google Tag Manager to work with Leadoo.
1. Add your Google Tag Manager container ID to your Leadoo admin panel
You can find your GTM container ID after logging in to Tag Manager. Copy your GTM container ID.
Add your GTM container ID to the Google Tag Manager Code field
*In most cases you can leave GTM data layer property field empty.
After this has been set your bots will start sending events.
2. Open Google Tag Manager
On the right hand side open Import Container
You can download the correct file from here.
Click Choose container file
Add Leadoo-FB-Qualified-lead-conversion.json file
Choose existing workplace
After this choose an import option. You can merge conflicting tags, triggers and variables
Submit new tags, triggers, variables and templates
You’ve now connected Leadoo to your Meta Ads Manager
*Make sure you’ve connected your GTM and your Meta Ads Manager with Facebook pixel (https://www.facebook.com/business/help/1021909254506499)
More advanced Google Tag Manager users can also leverage the information sent over on the data layer. The following details can be used to create custom variables
category <- Bot type (embed, chat, cta, modal)
bot_category <- For each bot you can set a bot category on the Leadoo backend, this allows you to create for example separate analytics for sales and recruitment bots
label <- For each multi select answer you can create custom labels. These can be for example interest type of the customer
text <- Info of what text was written on the bot.
bot_name <- Name of the bot
bot_nickname <- Name given on bot settings
You can use these data layer variables to create more accurate retargeting groups and lookalike audiences