Why is your inbound marketing delivering poor results?
A growing number of companies are diving into the world of inbound marketing. Still only a few have been able to get their inbound marketing to perform as expected. The main reason is not the lack of quality in their content, but the poor conversion points that aren’t personal enough and don’t support the potential customer.
Every visitor has their own needs and their visit should be tailored according to those needs. Website visitors can be divided into four categories:
1️⃣those ready to purchase
2️⃣those comparing the available options
3️⃣those looking for more information
4️⃣those who are just hanging around
Website visitors should be treated with the kind of help that supports their individual state in the buying process. You’ve done a great job in attracting that visitor on your site through inbound or content marketing but now you need to convert them too! It’s really easy to create interactive elements these days and they will help visitors navigating through your site. When a visitor gets interactive help that matches with their thoughts and expectations, it is two times more likely it will convert into a lead. But if there’s no interactive help around, the customer will most likely exit and continue surfing to another site.