Data shows that adding chatbots on a website is an effective and reliable way to increase conversion rate. Conversions in this case mean for instance contact requests, demo bookings, sign ups to events and webinars, newsletter subscriptions, job applications, and so on.
Chatbot conversion is often directly linked to a business outcome (e.g. sales qualified leads, SQLs), but also softer conversions (marketing qualified leads, MQLs) create valuable engagement between the website visitor and the firm.
Increases in the company website’s conversion rate are somewhat of a holy grail to results-oriented marketers regardless of vertical. Therefore, such solid evidence of chatbot gains serves as an encouraging signal to marketers who haven’t explored the tech so far.
In the study, the 10-100% increase was calculated on top of a 2% baseline conversion rate, which represents a simplified average, mostly achieved with traditional contact forms.
Ok, what about the other amazing chatbot stat?