It takes a lot of courage to seek growth these days.
But what exactly is growth? How can you push for growth even in a remarkably challenging environment? We asked 4 experienced growth leaders these questions. Read their growth insights in this article.
Psst! Jerry, Joe, Hannah and Fredrik spoke at our webinar on 29 October 2020. To watch the recording, click here or chat with our bot at the end of this article.
Four views on growth
Jerry Taylor views growth from a sales point of view. He is Managing Director at UK-based WSA The Communications Agency. Jerry is an experienced manager and B2B sales professional specializing in media and events. Here’s how he approaches growth:
Growing a business is difficult at best, so during a global pandemic it has become really tough, but not impossible! Focus on the data, truly understand customer needs and match your solutions with those to achieve growth.
MD at WSA The Communications Agency
Joe Glover knows the pulse of marketers and the space. He is Founder of one of Europe’s biggest marketing communities, The Marketing Meetup. Joe is an experienced marketer who knows how to bring talent together and create movements. Here’s his take on growth:
Growth is most of all a mindset. Understand what you’re trying to achieve, set targets to measure performance, and improve every day.
Founder of The Marketing Meetup
Hannah Thorpe seeks growth by understanding the digital and the human. She works as Digital Growth Director at marketing consultancy Found. Hannah is an experienced digital strategist, who has driven business growth across various sectors. This is how she views growth:
To me growth isn’t about single channel, metric, or the latest shiny digital trend. It’s about having a real impact upon a business’ bottom line. Growth means understanding what your customers want from you in the market, and then knowing which levers to pull to efficiently scale that.
Digital Growth Director at Found.
Fredrik Rönnlund has a holistic approach to growth. He works as COO at Leadoo Marketing Technologies. Fredrik is an accomplished growth strategist with experience from scaling several globally successful tech startups. These are his inspiring words about growth:
Growth is 80% inspiration and 120% perspiration. You need to understand the fundamentals of your business and be the best at communicating customer value. But you also need to put your head down and grind – it’s a numbers game. The one who understands both gets twice the results.
COO at Leadoo MT
Based on these insights, growth comes down to the numbers and customer understanding. To achieve and accelerate growth, you need to find ways to deliver outputs more efficiently, while making sure that those outputs push towards common business goals.
On the other hand, your efforts need to be based on deep understanding of the customers’ pain points and needs. Talk to the customers and study the market – what are the products & services that really make a difference? After all, your job is to help the customer succeed. Growth will come as a side product.