Early 2020, Etuovi.com’s digital marketing and sales specialist Antti Liikkanen had an idea of a completely new service: “What if we could reach people planning to sell their home directly in the homes for sale listing, and forward their information straight to chosen realtors?”
Antti envisioned that a chatbot could well be the right tool to test the plan, but at that time Etuovi.com didn’t have the resources to build a solution on their own. The next natural option was to contact Leadoo Marketing Technologies.
Our team immediately got excited about Antti’s idea, and after refining the concept we started working on the implementation together. The goal was to build a service that would help Etuovi.com deliver as many qualified leads (home sellers) to partnering realtors as possible.