The internet has changed marketing and sales for good. And that’s no bad thing! In fact, quite the opposite. Online channels have made it easy for people to find information and search for the right product or service for their needs. This means that more people than ever before have the opportunity to get to know your business.
All those people shopping around the online world leave digital footprints everywhere they go. Like anyone heading into a brick and mortar store, online customers expect more and more personal service. Businesses need to know their digital customers at least as well, if not even better than if they met them face-to-face. The information and data is out there – but only those who collect and utilize it best will find success.
Plenty of detail, without the headache
Collecting and turning data into value might be hard but it’s the only way to succeed. Major players are blocking old methods of collecting data through cookies, so new solutions are required in their place. However, a word of warning to those rushing to invest! Many data platforms available suffer from a common failing. Either the platform offers data options that are too narrow, or the complex data they present is super hard to interpret.
Leadoo Smart Profiles offers a compact solution to help you gather and utilize all necessary data from your visitors. Smart Profiles have three features that all tie in together perfectly. These are:
- Visitor Tracking
- Visitor Identification
- CRM
Now let’s go a bit deeper and have a look at exactly what and how the Smart Profiles helps you to maximize all the data you have at your disposal.
Collect in-depth data on the user and company each visitor represents.
We’re certain that all you B2B professionals will especially love this (but don’t leave now if you’re in B2C, we’ve got some special treats coming your way too!). Leadoo’s platform can identify the company which your visitors come from. We then combine that information with their full visitor history so you’ll know a whole lot about your visitors even before they convert.
This leaves you in a great position to choose when and with whom to connect. This allows you to let the prospect convert themselves, wait for them to move further down the funnel, or pick up the phone right away. If you need to funnel them all the way through the conversion process, Smart Profiles helps highlight all the lead’s different touchpoints with your company, giving you great optimization possibilities.
Get detailed pictures of every visitor – company, industry, geolocation, interests, motives for the visit – you name it!
Visitor identification paints a detailed picture for all your visitors. We enrich each customer profile created for every user that enters your site and interacts with your Leadoo bots. You’ll benefit from all kinds of different info we can add on individual visitors, from the company and industry they work in, to their location, specific interests, motives for their visit, and so on. The user profile helps you to turn your visitors into paying customers. Everything they do is collected and put on a visual timeline for you to easily check when and what has happened.
Utilize the collected data in an easy way and make it count.
Data isn’t worth anything if you can’t utilize it quickly and effectively. Smart Profiles makes it super easy to check, analyze, and take advantage of the user and company profiles that we gather for you. You can easily check and filter all the different interactions to suit your needs, whether that’s pages visited, conversations with bots, interactions with chatbots, etc.
Cookies are being phased out so new solutions are needed. Smart Profiles don’t require third party data.
As cookies aren’t supported by the major web browsers anymore, instead, Leadoo offers its advanced User Tracking, which builds on web standards such as etags. This enables you to track every user just like before. Also, there’s no need to be concerned about GDPR, the process is fully compliant and respects user privacy.
Benchmark your buyer journeys and identify when, where and how visitors either convert or slip away.
Smart Profiles lets you view and analyze your customer journeys for both consumers and companies. With this highly useful feature, dig deep into why some visitors convert and some don’t.
Discover and assess the patterns of visitor behavior and understand the real reasons behind conversion. There’s no need to navigate helplessly in the dark. This powerful tool makes your website a conversion machine!
So there you have it.
A great choice for collecting and taking advantage of all the unique and individual information your visitors have to offer. Below is a quick summary of all you can achieve with Smart Profiles:
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Collect in-depth data on the user AND company each visitor represents.
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Get detailed pictures of every visitor – company, industry, geolocation, interests, motives for the visit, etc.
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Utilize the collected data in an easy way and make it count.
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Cookies are being phased out so new solutions are needed and Smart Profiles don’t require third party data.
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Benchmark your buyer journeys and identify when, where and how visitors either convert or slip away.
