The blog is a versatile weapon. Like content marketing in general, you can use blogs to educate, entertain and engage audiences. But that’s not all.
Blog posts also have built-in conversion potential.
To convert from your blog, you can use traditional means like text links, CTA banners and pop-ups. Sometimes these work, but most readers won’t even pay attention. They’re there to learn something, not to look at ads.
What if, instead, you made the conversion a natural part of the article?
We’ve identified that a well thought out question or personalized message can be powerful in nudging blog readers towards conversion. The basic way of doing this is to plant the activation at the very end of a blog post, because therein lies a tiny vacuum.
This vacuum is your conversion opportunity. The reader just finished a useful content piece, and the topic is fresh on their mind. Take advantage of the situation and continue chatting with the reader about what they just read. Start a conversation that naturally flows towards conversion.
A lot of the time, however, blog readers like you and me will just skim the article, never reaching the last dot. Not a problem.
You can activate readers already somewhere in the middle, by throwing them a relevant question about what they were reading in that exact moment. We do both by using the InpageBot, which can be embedded anywhere within the content.
My point is, that a blog post doesn’t have to be just a pit-stop after which the reader leaves.