As marketers, we’re bombarded with advice and proposals for acquiring more website traffic. A quick skim through a marketer’s LinkedIn feed is likely to include everything from the latest tips for ranking highly in Google,… Continue Reading
Among specialist or technical B2B companies, you often hear a common sentiment when it comes to websites. Our products or services are so complex that it's impossible to explain them simply online… It is true… Continue Reading
Ah, yes. The good old contact form. They’ve been around for decades, coming in all different shapes & sizes. Unfortunately, for many websites, the journey set out for site traffic to convert to a tangible… Continue Reading
What is a Conversion Rate & ROI Calculator for? A conversion rate calculator is typically used to determine the effectiveness of a website, landing page or campaign by telling you the rate at which users… Continue Reading
Busting 5 CRO & Conversion Myths As marketers, we often find ourselves researching best practices when trying to achieve an end goal. And when it comes to conversions - our ultimate goal for traffic on… Continue Reading
Content is king. The cliche that we as marketers are quite used to hearing by now. We’ve invested heavily into content marketing, as many companies have, and yet the rewards of those efforts are not… Continue Reading
Sometimes marketers might have trouble working out what the right text for a CTA (call to action) button is, or what the right kind of content for a newsletter or campaign might be. Sometimes it… Continue Reading
UX, or user experience, is swiftly becoming one of the key parts of any company’s marketing strategy. No longer is it good enough to be ‘good at marketing’, now, the companies offering the customer the… Continue Reading
Our diverse and in-depth insights have had a makeover, and they’re looking better than ever. So we thought now would be a good time to take a look at the insights you can gain about… Continue Reading
Do you actually know what your customer journey looks like for the average person visiting your site? Do you have visibility over who they are, when they visit, and how often, as well as which… Continue Reading