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Why are we always so focused on traffic?
February 7, 2024

Why are we always so focused on traffic?

As marketers, we’re bombarded with advice and proposals for acquiring more website traffic.  A quick skim through a marketer’s LinkedIn feed is likely to include everything from the latest tips for ranking highly in Google,… Continue Reading

How to Create Simple Buying Journeys Online for Complex Products
November 22, 2023

How To Create Simple Online Buying Journeys… Even if Your Offering Is Complex

Among specialist or technical B2B companies, you often hear a common sentiment when it comes to websites. Our products or services are so complex that it's impossible to explain them simply online… It is true… Continue Reading

8 Reasons Why You Should Stop Using Contact Forms
October 9, 2023

8 Reasons Why You Should Stop Using Traditional Contact Forms

Ah, yes. The good old contact form. They’ve been around for decades, coming in all different shapes & sizes.  Unfortunately, for many websites, the journey set out for site traffic to convert to a tangible… Continue Reading

Leadoo ROI Calculator
September 15, 2023

Conversion Rate & ROI Calculator

What is a Conversion Rate & ROI Calculator for? A conversion rate calculator is typically used to determine the effectiveness of a website, landing page or campaign by telling you the rate at which users… Continue Reading

Busting 5 Conversion and CRO Myths
August 18, 2023

Busting 5 Conversion and CRO Myths

Busting 5 CRO & Conversion Myths As marketers, we often find ourselves researching best practices when trying to achieve an end goal. And when it comes to conversions - our ultimate goal for traffic on… Continue Reading

How to drive conversions using content marketing: 3 easy ways
June 8, 2022

How to drive conversions using content marketing: 3 easy ways

Content is king. The cliche that we as marketers are quite used to hearing by now. We’ve invested heavily into content marketing, as many companies have, and yet the rewards of those efforts are not… Continue Reading

Lauren Pritchard
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How A/B testing can help you increase conversions
April 27, 2022

How A/B testing can help you increase conversions

Sometimes marketers might have trouble working out what the right text for a CTA (call to action) button is, or what the right kind of content for a newsletter or campaign might be. Sometimes it… Continue Reading

Lauren Pritchard
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Conversions and User Experience (UX)
April 21, 2022

Conversions and User Experience (UX)

UX, or user experience, is swiftly becoming one of the key parts of any company’s marketing strategy. No longer is it good enough to be ‘good at marketing’, now, the companies offering the customer the… Continue Reading

Lauren Pritchard
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Conversion Insights – understanding your customer journey
April 7, 2022

Conversion Insights – understanding your customer journey

Our diverse and in-depth insights have had a makeover, and they’re looking better than ever. So we thought now would be a good time to take a look at the insights you can gain about… Continue Reading

Lauren Pritchard
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Measure customer journey Leadoo customer journey Measuring your customer journey is nearly impossible...
March 22, 2022

Measuring your customer journey is nearly impossible…

Do you actually know what your customer journey looks like for the average person visiting your site? Do you have visibility over who they are, when they visit, and how often, as well as which… Continue Reading

Lauren Pritchard
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