What is a chatbot? When and why should you use chatbots? Table of Contents What is a Chatbot? Lets start by defining what is a chatbot. A chatbot, or a "bot", is a software application… Continue Reading
What are you doing – right now – to convert visitors on your website into leads and customers? Conversion rate optimization is an infinite game, but sometimes you come across CRO tactics that almost seem… Continue Reading
What's your number one website related goal? -- To increase monthly traffic? Wrong. Company websites aren't (with the odd exception) built to provide masses of people a place to hang out. Rather than traffic, you… Continue Reading
There’s no point in doing continuous conversion rate optimization, unless you’re able to measure conversion performance. The need to track conversion performance should be a no-brainer. It’s the only way to know whether what you’re… Continue Reading
If conversion rate is on your marketing agenda this year (it should) and if you’re anything like most people (uniquely ordinary!) – then you will be interested in conversion rate benchmarks from around the world, and… Continue Reading
New to marketing, or perhaps you want to take a step towards more results-focused marketing? This article covers the basics of conversion, conversion rate, and CRO. What is conversion? How to calculate conversion rate? How… Continue Reading
This article was originally published at Unstack.com *Click and swoosh* The magical powers of the internet have once again landed a curious soul on your website. What happens during the following seconds and minutes determines… Continue Reading
We are in labour. In labour of an upgraded bot baby to the family. Meet the VisualBot 2.0! 5 reasons to get excited about VisualBots If you're still using traditional contact forms to collect your… Continue Reading
Chatbots are by no means a new technology, but the biggest surge to utilizing them for business is yet to come. Data around chatbot conversion has a powerful impact on attitudes towards conversational bots. It… Continue Reading
Are you one of those people still hesitant about implementing chatbots? Or perhaps a consultant trying to make sense of the tech and its potential? Whatever the case, I don't blame you for having some… Continue Reading
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