Over the past years, chatbots have become the customer-facing representation of digital transformation across industries. At the same time, chatbot technology and services have quietly evolved to meet companies’ increasing demands for digital tools.
Plenty of good reasons explain the growing demand for chatbots. Here’s our list of the 5 most impactful chatbot benefits that you can’t afford to ignore.
Chatbots enhance customer service and CX
Most prominently, chatbots can be used to reshape online customer service and enhance the overall customer experience for modern consumers with rapidly growing expectations. The service that chatbots provide is instant. Why keep leads and customers waiting for your reply, if you could give them the answers they need right then and there?
Contrary to common belief, chatbots can also be highly personalized in their service. By knowing your customers, you can use chatbots to address their most pressing needs. Smoother service is better service, and the same goes for customer experience. No wonder then, that a common move is to replace or complement traditional contact forms with chatbots.
Chatbots improve lead generation, qualification and nurturing
In addition to being supreme service reps, chatbots are powerful lead generation machines. The conversational element of chatbots is a proven remedy for low activation, engagement and conversion rate on a website.
How does it work? Well-designed and placed chatbots start meaningful conversations with website visitors in the right moment. The key to an effective chatbot is that it’s context specific, which makes it a natural part of the content on a given page.
Different conversations fit different scenarios and parts of the funnel. Chatbots help at every stage – from qualifying prospects and leads to converting them and nurturing them to become advocates for your business.
See our pro tips for converting more leads and sales from your existing website traffic.
Chatbots provide automated support 24/7
The 2020s are the decade of NOT limiting how customers can do business with you. Sellers are usually restricted by office hours, but the buyers are active around the clock. If not in your timezone, then in another part of the world.
Chatbots provide automated online support 24/7, and there’s no excuse to not give this to your customers. Put in the work to set up effective conversations and let them run on their own, handling customers’ inquiries even when you’re not available. 24/7 is the only way to do customer support in 2020 and beyond.
Chatbots save time and costs
Speed, automation and around-the-clock availability mean that chatbots bring considerable savings in time and costs. One chatbot can handle [insert any number] customer interactions simultaneously, which is about one million % more than your service or sales team can handle via phone or email.
Chatbot support is scalable, which means that you can get more done with less. Take care of all your customers’ most common questions with bots, and save human resources for the cases that really require human contact. Chatbots are a crucial aid in giving you a chance to develop your business by allocating more time on the big questions.
Chatbots help you understand customers
Speaking of big questions, chatbots are a fantastic source of customer data. Conversations you have with prospects and customers give you access to insights that can inform your product development, adjust your marketing approach, or even transform your entire business.
The best chatbots come with powerful analytics features that let you dive deep into customers’ preferences. Find out what gets your audience excited, how they interact with your brand, and who they are. Knowing your customers better is guaranteed to get you towards better results.
Still undecided? Take our test to see if you would benefit from having chatbots on your website.
