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Sometimes marketers might have trouble working out what the right text for a CTA (call to action) button is, or what the right kind of content for a newsletter or campaign might be. Sometimes it… Continue Reading
Our diverse and in-depth insights have had a makeover, and they’re looking better than ever. So we thought now would be a good time to take a look at the insights you can gain about… Continue Reading
Do you actually know what your customer journey looks like for the average person visiting your site? Do you have visibility over who they are, when they visit, and how often, as well as which… Continue Reading
Conversion is the hottest topic on the lips of marketers at the moment - and for good reason. Understanding your customers, their behaviour, their needs and wants, and providing opportunities for them to engage with… Continue Reading
Before we get to the lead generation KPIs... You can chat with our bot at the end of this article to get suggestions on how to improve your lead generation performance. But first, the most… Continue Reading
Excited about what you've just read? Want to get started with Leadoo? (Text summary of the infographic above) What it is… Identifying visitors with IP address tracking Whenever someone visits your website, Leadoo identifies the… Continue Reading
What is reverse IP lookup? Whenever you visit a website, what happens under the hood is that your web browser calls the website’s server and asks for the page. Much like caller ID on a… Continue Reading
For all of us working in the digital world, data is the new oil! It’s being harnessed to power success by every expert in the field of sales and marketing. However, data is essentially useless… Continue Reading
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